Soundcloud is in the final stages of a licensing deal with the Universal Music Group, sources tell MBW. The deal would reportedly give UMG a substantial stake in Soundcloud.
While details of the deal are not yet known, many in the industry question the efficacy of similar label deals with other music streamers which exchange potential revenue for artists for an equity stake for the corporation which artists often do not participate in.
That leaves Sony, the second largest player after UMG, the missing deal in Soundcloud’s monetization strategy; and given Sony forced takedowns earlier this year, a deal may not be imminent.
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