The [PIAS] blog has a very informative interview with Simon Raymonde (known for his distinctive multi-string bass lines with Cocteau Twins) about his experiences running the Bella Union label. This bit of advice should be especially heeded, in my opinion:

A few years ago I decided I wouldn’t sign anyone I didn’t like as a person.

There’s brilliant bands everywhere. But when you meet a manager who’s an idiot or meet a band and think they’re just not very nice, I don’t want to work with them. Even if I think their music is the best thing ever.

I’ve worked with people over the years where I’ve thought: ‘These people are going to kill me. This manager is going to force me into an early grave.’

We don’t do that anymore. They meet my wife and my cat. We go for coffee and I ask who their manager is, who the agent is, who the lawyer is. If it’s a nice bunch of people, we take the gamble.

Josh Rosenthal, Grammy-nominated producer and founder of the Tompkins Square imprint, has a few opinions about what it takes to run a label.

I don’t like hiring publicists because I like driving the narrative, having my own relationships, and I like to save money. I’m not convinced that I’ll get incrementally more press by hiring someone. Plus there are very few press hits that actually move the needle. Work your consumer email list. If your music is any good, certain outlets will embrace it without a middleman. Social media is effective at spreading terrorist propaganda. For music, not so much. There’s too much chatter, nothing sticks. Is it helpful? Yes. But if you’re relying on it, that’s really sad.



Music content will be owned by technology companies eventually. There’s already this morphing of digital services and the major content holders, which are buying stakes in said services. Forget the delivery method, you can’t control that broadly. Keep up with developments in technology, but don’t let them guide your creative principles. If you can’t make money using the present day delivery systems, innovate, or go do something else. Old world constructs made musicians and labels feel entitled to reliable income, but that doesn’t mean it will be that way going forward.

These are excerpts from Rosenthal’s new book The Record Store Of The Mind, which seems to be an interesting read. Check out more of his – sometimes serious / sometimes not so much – thoughts on label management at The Vinyl Factory.

FACT:

Ditto Music’s label in a box comes in three flavours: the £249 “Premium”, the £399 “Professional” and the eye-watering £3,499 “Enterprise” packages. Each box does most of the paperwork for you, including PPL license for claiming performance rights as well as IIRC codes for registering releases.



You also get certificates, a USB pen loaded with all your company data and personalised management suite software for monitoring and managing royalties. Each package also comes with a business bank account, label web domain and registration as a limited company with Companies House. You’ll still have to find decent music to release by yourself however.



You can find out more at the Ditto website, but it’s worth pointing out that you can achieve most of what the basic package offers for no money, so long as you have the time to spare.