8Sided Blog

thoughts about music’s place in the 21st century

A Body of Work for Hire

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Going through an old archive, I rediscovered this terrific article on Burton Silverman, best known (to his chagrin) as the painter of the cover art to Jethro Tull’s Aqualung. Here’s an age-old story — an artist does an inexpensive, flat-fee work-for-hire. And then the product takes off and earns millions for everyone except that artist. From the article:

The tale of how Chrysalis Records had done him wrong was turned into somewhat of a running family gag. Given the haggard figure he created, we mused that he might eventually embody his own artistic creation — a destitute, howling figure draped in rags and huddled in a darkened street corner. Buried within this bit of gallows humor lies a nagging truth: There’s a palpable sense of unease and frustration at seeing something he created become immensely popular — define his career, even — only to see his ownership of the work taken away, thanks in no small part to the persistent myths and outright falsehoods that have been told about the artistic inspiration for the cover.

The ‘persistent myths and outright falsehoods’ refers to how Ian Anderson, leader of Jethro Tull, keeps telling everyone that the figure on the cover is a representation of him. Silverman insists it’s not, and one wonders if he’d care so much if Anderson wasn’t such a knucklehead about this.1I believe Silverman here — the article is convincing — but, tbh, it does look a little like Anderson. 

Burton Silverman's 'haggard figure' from the cover of Jethro Tull's Aqualung

Silverman is a successful enough artist — recipient of countless awards and permanent collection inclusions — that his Wikipedia entry barely mentions his association with Jethro Tull. So, it’s not like Silverman owes his success to the band. But it grates on him. Silverman’s handshake agreement with Chrysalis didn’t anticipate all the t-shirts, the merchandise, the dorm room posters, and Anderson claiming ownership because he believes he’s the scary cover dude. (Anderson has also annoyed Silverman by publicly referring to the cover as “messy” and “not very attractive or well executed.”)

There’s no contract, an error on Silverman’s part, so maybe he doesn’t have a right to complain. Legally this is a grey area, detailed by a copyright attorney in the article. 

I recall other work-for-hire arrangements where there was a cut-and-dry contract, the project takes off, and the artist feels cheated. In particular, there’s one producer who did a remix of a known ’80s song.2It’s not essential to this story to name names. The remix took off, becoming a top-charting hit in the UK. The producer signed a ‘flat-fee’ agreement — no one forced him — but he felt the label should pay him royalties.

The remixer started publicly complaining that he wasn’t paid enough and should be entitled to a cut of the song royalty. “My remix is why this is popular,” he reasoned. He brought this up in every interview and article that featured him, perhaps oblivious that this remix of someone else’s popular song was the only reason for the interview.

In other words, rather than adopting a ‘body of work’ mindset and building on the success of this project, the producer was publicly renegotiating an arrangement that wasn’t negotiable.

A couple of labels commissioned the producer for other high profile remixes over the next several months, but nothing else was a hit. He disappeared from the charts and public interest shortly afterward. I am sure many in the industry passed on working with this producer because of his attitude and public airing of ‘sour grapes.’

Seth Godin writes about situations like this in a 2018 blog post titled Considering the Buyout. He brings up the “I Love NY” logo, which Milton Glaser designed for $2000, and the Nike swoosh, designed by Carolyn Davidson for an astonishing $35. Godin refers to these projects, and the remix and album cover above, as illustration, not art. They might be artistic — especially in Silverman’s case — but, Godin says, “Illustration has a client … taking on all the risk. The artist is free to wander, and free to own the consequences.” He continues: 

As Milton Glaser has shown, being associated with dramatic success as an illustrator opens the door to even more success. It can fuel your art and create opportunities for higher leverage in your illustration work as well. Illustration can pay some bills at the same time it chips away at your obscurity problem.

Derek Sivers talks about how if your answer isn’t an enthusiastic “hell, yes!” then it should be a definite “no.” But, he adds a caveat: when you’re starting out and building leverage, then often a “yes” will do. “Hell, yes!” is for artists with leverage, and it might take a few frustrating work-for-hire ‘yeses’ to finally exercise that privilege. 

🔗→ My Dad Painted the Iconic Cover for Jethro Tull’s ‘Aqualung,’ and It’s Haunted Him Ever Since
🔗→ Considering the Buyout

Creating Scarcity in the Digital Marketplace

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In the latest Water and Music newsletter, Cherie Hu notes a startling development in music monetization. Utilizing the blockchain, a pair of electronic music acts auctioned digital artworks — “short-form, looping videos soundtracked by original music” — earning close to $40,000. Using non-fungible tokens (NFT), the buyers can own (or control) these pieces despite the content’s digital replicability. 

Cherie’s article then considers scarcity, a fan-driven quality of music and collectibles that, in the digital age, rarely exists outside of touring. As Cherie says, “In a capitalist economy, artificial scarcity creates the conditions for discovering culture’s true market value.” In old school (but still existent) terms, think of limited edition albums, the hand-crafted numbered cassette, or that t-shirt you can only buy directly from the touring band. But applying this to the digital marketplace is a tough nut to crack. Cherie writes:

… artificial scarcity could not be more antithetical to how the streaming economy works today, because we expect digital music to be as close to free and ubiquitous as possible — i.e. the opposite of scarce. In a noisy online media landscape, many artists also feel pressured to achieve the same level of ubiquity as the services that monetize their work, constantly churning out content in order to keep up with “the algorithm” and maintain fans’ attention — a burden that is ever more amplified in a world without touring. 

After reading this piece, I checked out Shawn Reynaldo’s latest First Floor newsletter. Shawn speaks with electronic musician Jordan GCZ about his embrace of the Patreon platform. Jordan suggests that he may release music only through Patreon — that is, not on vinyl or Bandcamp or the streamers, but only to his 36 (as of right now) supporters. And these won’t be cast-off tracks or outtakes — the artist promises to release some of his best songs this way, delivered only to his most ardent fans. 

Unless there’s something like incorporating tokens as Cherie writes about, there’s nothing non-fungible about Jordan’s Patreon-only music releases. These fans are free to copy and pass on these music files, and they might end up on piracy sites and YouTube. The scarcity is only in the files’ initial distribution. But I am intrigued by this idea — albums and releases distributed only through ‘fan clubs’ as an alternative to the corporate outlets. I just wonder if the status of membership and being the first to receive the music is scarce enough. 

🔗→ Digital Music’s New Drop Culture
🔗→ Patreon Creeps into Electronic Music

Bells and Mechanical Tune-Teasers

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Spotify Shuts Out SongShift → SongShift is a popular iOS app that allows the transferring of playlists across platforms. That is, if you use Apple Music (like me) and want to grab one of Joe Muggs’ Spotify-only Soft Music For Hard Times playlists, SongShift makes it happen. Now it seems Spotify is pouring the jerk sauce on this recipe, as the SongShift team recently made this announcement: “The Spotify Developer Platform Team reached out and let us know we’d need to remove transferring from their service to a competing music service or have our API access revoked due to TOS violation … as of SongShift v5.1.2, you will no longer be able to create transfers from Spotify to another music service.”

I guess one can understand the rationale. Spotify’s strength and differentiator, as far as music listening goes, is its playlists. If you’re into Spotify-only playlists, transferring them to your streaming place of choice might keep you from committing to their platform. Transferability makes it easier to leave the Spotify ecosystem, too. But it still comes off as a weaselly power move, especially as all other services allow these transfers (for now — this decision could set the tone). 

Spotify is a public critic of Apple’s walled garden, and Jason Snell points out this hypocrisy on his Six Colors blog: 

Spotify hates how Apple tends its own ecosystem, but it has zero interest in allowing its customers to migrate metadata in any way that might make it more convenient to leave Spotify behind. That’s their decision to make, of course, but for a company that claims to support consumer freedom, it has just made a hypocritical decision designed to reduce the freedom of its own customers.

One can argue about ownership of playlists, but the music is not the property of Spotify or anyone else besides the rights-holders. And I’m sure rights-holders would prefer the containers for their music remain fungible across applicable services. 

But what are you gonna do? I suppose if you use SongShift, maybe don’t update to the latest version (though I don’t know for sure if that will make a difference). And transfer those Spotify playlists as soon as you can, even if you use something other than SongShift. I’m sure Spotify will quickly put the kibosh on those other services, too.

Update: Spotify has done an about-face. Adds SongShift: “The only caveat is, you have to have created the playlist yourself, or the playlist must be collaborative and followed by you.”

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The Company That Has a Monopoly on Ice Cream Truck Music → The origins of the music boxes playing from ice cream trucks are fascinating. Today’s familiar sound was once in a heated competition with sleigh-bells (“ringing a bell all day long soon proved to be too manually taxing for drivers”) and resistance from older generations complaining about the noise (little did they know).

Nichols Electronics persevered and still delivers 300-400 music boxes a year. That seems low, but the company — which has provided these boxes for several decades — is comfortable with its niche’ monopoly.’ Nichols Electronics is a lesson for labels and artists — find your audience, serve only them, and prosper with consistency despite limited opportunities for growth. 

I also like the strategic rules that Nichols Electronics sets for songs included in their music boxes: 

• They’re short and easy to remember … the perfect length at between 15 and 45 seconds.
• They’re structurally simple: “You don’t want the music to be very full,” music historian Daniel T. Neely tells us. “If it’s too complicated, the message becomes kind of muddled.”
• They’re typically rooted in nostalgia.

As the article explains, “That last point is perhaps the most crucial element of a good ice cream truck song: We’re drawn to these melodies because we’ve heard them before.” It also helps when the ‘nostalgic’ song is in the public domain and doesn’t require licensing fees. That aspect might be a problem for the heavy metal ice cream truck. 

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Yoshiaki Ochi – Natural Sonic → Today, I randomly happened across a lovely percussive ambient album from composer Yoshiaki Ochi. Light On The Attic’s Kankyō Ongaku compilation featured this Japanese artist, as did Music For Dreams’ Japanese music collection Oto No Wa. Natural Sonic calms with tropical sounding wooden percussion, floating between the tribal, the distant, and the contemporary. In my interview with Elijah Knutsen, an enthusiast of Japanese ambient music, he describes how the Kankyō Ongaku genre often features the “natural sound of life, with bits of melody blended between the long stretches of environmental sounds.” Natural Sonic includes these elements on a few of the songs — beach surf on “Woods from the Sea,” or bird sounds on “Anywhere.” But the lack of synthesizers draws Ochi’s album closer to the likes of Martin Denny (except the bird sounds here are real) than the pioneers of Asian ambient music. And, interestingly, the organic materials that populate the album result in a timelessness. Natural Sonic was recorded in 1990, a fact I had to look up as listening gave no easy clues to its year of origin. 

Anti-Social Recording Artists

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I’m thinking about what Darren Hemmings had to say in a recent Motive Unknown newsletter. It’s not a secret that I’m no fan of social media (esp. Zuckbook). You might not know that I’m presently doing a lot of research into how a label or artist can effectively promote music without social media. I’m convinced it’s possible, but not without a fair amount of legwork and reconsidering music marketing traditions. So it was with great interest to see Darren, who runs a marketing consultancy representing the likes of Run The Jewels and Moby, state the following:

… there may be quite a fundamental shift starting here – albeit in very, very early form. It strikes me that some artists are increasingly tiring of existing on other people’s platforms where their relationship to fans is always compromised. Instead, platforms like Bandcamp and community hubs like Discord allow them to sell directly and build a home for those fans that is not subject to algorithmic control over who see their message. They are tiring of social media and tiring of other platforms controlling who they can reach. […] Where I think this could get interesting is when we see the first artists really break through with little support or presence across both DSPs and social media in general. I think many would see that as an impossible notion right now, but to my mind that is something that may happen sooner than we all realise.

I agree. And I would love for some of these breakout ‘first artists’ to be emerging rather than established (I mean, if Bruce Springsteen decided to do a Bandcamp-only release, it would obviously do well).

I also think the anti-platform sentiment that’s loudly brewing isn’t only about lack of direct fan access. There are also political concerns, especially among a younger crop of tuned-in artists. In Spotify’s case, there are problems with the platform’s unsupportive moves against musicians. And issues with Facebook (which, remember, owns Instagram) are so plentiful that the platform’s contributions to things like, uh, genocide are now old news. 

It isn’t easy to find optimism right now, but I’m optimistic about this. Artists and labels are starting to take control. They’re learning that the tools exist, for the first time in history, to reach new levels of independence (and interdependence). You know that thing I like to say: It’s the punk rock dream come true … if you want it.

A Letterboxd for Music

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I’m thinking about Letterboxd. I joined this trendy film lover’s platform a few weeks ago, and — hey whaddaya know — I’m enjoying it. Here’s my profile. I’m logging the movies I watch and the ones I want to watch, which is my main reason for using Letterboxd. (I’ve gone through my journal and back-tracked some movies I watched in the past year before I joined.) Now I’m starting to enjoy the platform’s social aspects and how it’s a powerful place for film discussion and discovery.

Film critic Scott Tobias wrote an informative article on Letterboxd and its culture for The Ringer. Here’s a paragraph from that: 

“Diary” was one of the words Matthew Buchanan focused on when he and his cofounder, Karl von Randow, were conceiving Letterboxd in the years before it launched in 2011. The other word was “Lists.” Those were the building blocks of the service, and they’re almost embarrassingly true to how the cinephile mind works to compartmentalize the films that pass through it. The common denominator among Letterboxd users tends to be a compulsion to log and order the things they’ve seen, which many of them were already doing using spreadsheets or pen and paper. Letterboxd is a social media site that opens up those habits to public scrutiny, but the trade-off is that it also functions as a vast warehouse of opinion and hard data, an opportunity both to survey reactions to popular films and head down various rabbit holes. “Social film discovery” is how the homepage labels it—a phrase that’s in keeping with the no-frills, unassuming nature of the site.

Die-hard movie fans and fanatical music heads are similar. That paragraph could easily be talking about album collectors. The article also contains this quote about film buffs: “There’s still the delusion that you can see everything, that you can really have an encyclopedic knowledge of the entire expanse and breadth of the medium, which is not really on the table when it comes to literature or art.” Literature or art but not music. Because music collectors have the same mentality.

Where’s the Letterboxd of music? That’s an excellent idea. Replace ‘movies’ with ‘music’ and imagine a musical Letterboxd to keep track of and discuss the albums we listen to. We’ll make themed or best-of lists and professional music critics will rub shoulders with amateur and aspiring critics with their opinions. And, like on Letterboxd, the pros can be looser (and funnier) in their comments and reviews than on their employers’ sites, which makes things fun.

As mentioned in The Ringer article, another feature is no film (or album) is too old for discussion. “Release dates don’t matter at Letterboxd, and conversations can happen about any film at any time, which gives it an advantage over formal publications, which peg their coverage around embargo dates …” It’s like hanging out at the indie record/video store. The new releases might be the first thing we talk about, but our discussion eventually turns to rating the classics and obscure favorites.

For music, this kinda sounds like the lovechild of Last.FM and Discogs. But, while those sites have their particular focuses (‘scrobbling‘ and marketplace) this musical Letterboxd is solely about music nerds and fans congregating and talking about music. Am I missing something? Is there something out there like this? Let’s make it happen.

A Series of P.O. Boxes

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For all the writing I’m suddenly doing about nostalgia and memories, my memory is terrible. I’m amazed by people who instantly recall faces or specific events from their teenage years as I can barely remember any of that. It’s frustrating. This frustration popped up again as my friend Jeff, who drove us the five hours to see the Butthole Surfers, wonders why I didn’t mention the pre-dawn speeding ticket. Simply, I don’t remember it. I mean — I know it happened, especially now that he brings it up. But it’s not a part of my brain cargo. That slot is empty.

That makes writing about events from my past a little tricky. I guess that’s the case for all of us, as, often unintentionally, we tailor our memories to fit a present story. It’s Kris Kelvin‘s dilemma and his downfall (you should watch Solaris, either one will do). I suggest starting a journal to document your days if you haven’t already. I’m bummed I didn’t start until a couple of years ago.

The present story is the post office. I have many memories of the post office. They’re bubbling to the top as I read with frustration about what that institution is going through. Much of the world’s happenings have caused me (and probably you) incredible sadness and distress over the past months. But I have a strong and personal connection with the post office. It’s responsible for much of who I am and how I cultivated that identity. So, yeah, I’m pretty bummed out right now.

I opened my first post office box when I was sixteen. All you needed to get a P.O. Box was a driver’s license, so, in my world, one quickly followed the other. Living in Central Louisiana in the late ’80s, my internet was Factsheet Five and the classifieds in Maximumrocknroll. That’s where I found punk rock pen-pals, weirdos with photocopied zines, mail art deviants defacing postcards, and experimenting artists encoding noise signals on cassette tapes. I needed a place to receive these subversive materials without alarming disapproving parents. The post office came to my rescue. I’ll go as far as to say that the post office saved my life.

I’ve had a P.O. Box ever since. Every time I move, one of the first things I do is visit the post office and fill out that application. It’s like I have a timeline of my life marked by each of those boxes. I still remember the numbers for some old ones (not bad for someone with a shitty memory). Each box had a primary purpose, different from the one before. That P.O. Box timeline becomes a signifier of what was important to me at that point in my personal history. 

The first box was about connecting and ‘finding the others.’ Discovering who I was and if there were people in the world sharing these strange interests. It turns out there were.

I opened my second box at the beginning of college, where I was still connecting and figuring things out. But I also remember The Village Voice appearing in the box weekly. I’d pour over the ads for the live music coming through the NYC area and dreaming about being in a place where I could see all of that. To me, that box was about the future and its dreams.

Things got complicated with the third P.O. Box. I moved to Florida, grabbed a box, and got involved with the college radio station. It’s a long story I’ll write about someday, but I helped lead a protest movement against the corrupt faculty managing the station. As they employed me (I was the music director), I had to do my activism in secret, distributing leaflets and petitions to be returned to an anonymous mailing address. This unidentifiable P.O. Box drove the faculty crazy — I know they suspected I was behind it, but they couldn’t prove it. 

One day, in the heat of the radio station scandal, I checked my mail at the post office. There was a slip for a certified letter. I took this to the counter, and the postman told me I had to print my name and sign to receive this mail. Of course, the sender would receive this form with my name as a receipt. This was obviously sent by the suspecting station management. No thanks, and nice try! 

My fourth P.O. Box was in downtown Orlando. I opened a record store — Bad Mood Records — and the post office was directly across the street. Incredibly convenient. That was also when I co-founded the Eighth Dimension label and started DJ’ing professionally. So this box was all about receiving vinyl — tasty 12″ promos from across the globe. Every couple of weeks, I faxed out a short store newsletter to all my favorite record labels with my Q-BAM top 10 chart. My phone bill was out of control, but it was worth it. Most days, there were at least a couple of records arriving at my P.O. Box.

In the early 2000s, I moved across town, which meant a new post office and P.O. Box. I started my music publishing business, so I was using my P.O. Box to receive contracts, notices, and other legal papers for the first time. Grown-up stuff. This post office also makes me think about the Great Recession, as I helped support myself by selling off my vinyl collection through Discogs. Ten years before, I went to the post office every day to see what records got sent to me. Now my daily visits were about sending records off. 

These days I have a P.O. Box that’s only used for business. You’ll find it listed at the bottom of my email newsletters. I visit it maybe once a week (and even less now due to lockdown). I don’t necessarily think that’s entirely due to the internet and online communication. Yes, this newsletter might be a mailed zine at a different time. But all these trappings of adulthood — the permanent home address, the decreased need to seek new connections, the DJ’ing career that’s now in the past — have made my post office visits infrequent. But I still get a thrill when I open the P.O. Box’s tiny door and there’s something surprising waiting for me.

So, that’s my little love letter to the US Postal Service. I know a lot of people that could write their own. And many of those people also love music.

The chaotic state of our postal system comes at an especially bad time for the music community. Without in-person visits or merch tables on tours, record stores and artists rely on the USPS to get records and other physical paraphernalia to fans. Media Mail is a godsend here — one can send a record anywhere in the USA at a slower pace for a reduced price. Media Mail was how I mailed the vinyl I sold through Discogs, and it was remarkably dependable — I rarely ran into problems with delays or damaged goods. I’m betting Media Mail is a nightmare right now.

The demand for physical music formats — vinyl, CDs, cassettes — has increased alongside growing dissatisfaction with streaming platforms. Artists make more of a profit, and fans feel supportive of their favorite artists. There’s also a desire for something tangible to hold — representing membership in a cultural movement — that’s absent from digital music. The resurgence of ‘legacy formats’ is a compelling narrative in the modern music industry, an unexpected trend that’s welcomed a lot of analysis. In a new interview with Damon Krukowski, Bandcamp’s Ethan Diamond says, “half of the sales on Bandcamp at this point are for physical goods.” That even surprised me.

What happens to this aspect of fandom with a crippled postal service? Without Media Mail? What happens to record stores and Discogs sellers and vinyl labels? Book stores and other indie sellers are in the same boat, too.

It’s essential to consider the impact the US Postal Service has on maintaining small businesses and independent endeavors. I don’t want to live in a world where only corporations can afford to ship using expensive privatized services or, in the case of Amazon, their own shipping infrastructure. That’s one of my fears about what happens when we come out of the pandemic: a lot of the framework that supports independent business will be gone.

Here’s a good Twitter thread on what we can do to help the USPS. Some of the top posts’ info is a little dated as this is a quickly developing situation. Scroll down a little for some concrete things you can do. And here’s a useful page for ‘How You Can Help Save the US Postal Service’ from the fantastic art site Hyperallergic.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Tony Wilson’s Three-Way Proposition

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Lest we forget, Factory Records impresario Tony Wilson was a digital music pioneer. Marking 13 years ago today since his untimely death, The Guardian profiled Wilson’s ill-fated start-up, Music33. This venture was an online MP3 store, launched three years before the iTunes shop (but, to be fair, a couple of years after eMusic). 

Wilson approached the majors, but they wouldn’t get on board. If you remember, the prominent record labels were, at the time, adamantly opposed to download stores and even more resistant to unbundling songs from their albums, a built-in feature of Music33. “People want to buy songs,” Wilson insisted. He did enlist some cool indie labels like Skam (home to Boards of Canada), Mark Rae’s Grand Central, and Blood and Fire. The latter was a dub/reggae reissue label that I adored and had no idea until today that Simply Red’s Mick Hucknall was partly responsible. 

Music33 didn’t go well, ahead of its time like a lot of Tony Wilson’s endeavors. Download speeds circa 2000 didn’t cooperate, users had to redeem their purchases via passwords, and the management of micro-payments was impossible. Music33 was doomed to fail. 

In just a few years, technology solved all of those problems for Music33’s successors. But there was one idea Wilson had that didn’t carry over to our modern paradigm. From The Guardian piece: 

Wilson conceived Music33 as an online record store. The price of a song would be split three ways – 11p apiece for the website, for the artist and for their record label. Wilson felt, as he told me in 2000, that “these shits” – the labels – “saying to the artists: ‘You can have so much per cent’ can go screw themselves.”

The three-way split is an intriguing proposition. That arrangement strongly favors the artist as, after recouping, the artist also gets part of that label split — or all of it, if self-released. That’s in addition to a mandatory third of the total proceeds. Of course, the artist would need to be in direct contact with the store to get her 1/3 share which is problematic. But, as we’re dreaming here, imagine that neighboring rights organizations like SoundExchange handle the artist’s portion. That direct relationship for artist payments already exists with SoundExchange, and gathering performers’ royalties from downloads (or streaming) isn’t that far from what the organization already does.

What if Music33 had taken off and set the tone for the structure of download payments, evolving into the standard rates for streaming payouts? With artists guaranteed to receive at least 33% of streaming royalty, today’s landscape would look quite different. 

Update: As I tweeted, songwriters and publishers would still get the short end of the stick in Music33’s alternate timeline.

🔗→ ‘You’ve been smoking too much!’: the chaos of Tony Wilson’s digital music revolution

The Limits of Experimentation

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The absence of a significant musical trend or cultural movement so far in the 21st century: I’ve attributed this to a lack of territorial isolation in that movements (artistic and cultural) would spring out of ‘scenes’ that existed locally but not globally. Now that we have constant connectivity, this separateness is rare, and thus so are movement shifts.

There may also be an element of technology involved, and not just in the advances of global connectivity. Technological progress has created musical trends and genres; think of the increasing number of audio multi-tracks and how that begat Sgt. Pepper’s or Pet Sounds. Or of the fuzz guitar creating psychedelia, the drum machine and sequencer creating electronic dance music, etc.

We can look to film as a guide. There’s a dramatic difference in movies produced in the ’70s versus those in the ’60s and in movies shot in the ’60s compared to those in the ’50s. Many people, especially the young, in the ’70s, would have a hard time watching ’50s movies as they seem old-fashioned. The shift in style and look is pronounced. There are aesthetic differences, too — subjects that were taboo at one time became commonplace decades later, for example — but often, technological developments that influenced the culture inspired these changes.

Think of Jean-Luc Godard and the jump cut. An editing technique that was so radical at the time of Breathless is commonplace in film and TV (and YouTube) now. Godard made it revolutionary because cinema, as a developing art form, still had areas left to explore. As time moves forward, the technology of the medium is no longer one of limitation. 

Another example is the brilliant Russian Ark, an ambitious 2002 film created in a single long camera shot. Digital filmmaking was new, and the hard drive space available to the cinematographer dictated the ‘single shot’ running time of Russian Ark. Compare this to Alfred Hitchcock’s Rope, meant to look as if it is a long, single-shot movie, but throughout, there are several sneaky cuts. The length of a roll of film limited Hitchcock as he had no access to hard drives, but this did not make Rope any less radical in its era. Now, the single-shot film is commonplace — a technique used and overused by modern filmmakers with an almost unlimited amount of digital storage space at their disposal.

Limitations of a medium breed experimentation as the artists push and explore what is possible. With limits removed, this experimentation takes other forms.

Thank Me In Ten Years

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Last night I watched the new documentary about The Go-Go’s. The doc shares the name of the band, and I don’t know why that apostrophe is there, but it’s there, and it drives me crazy. Another thing that drives me crazy is when bands don’t evenly share songwriting credits (and, in turn, publishing royalties) and end up acrimoniously splitting up. Yes, one person may write all the songs. But that person didn’t come up with that drum part or that bass guitar riff, and the song wouldn’t be the same without those. 

This is a prime example of long-term thinking, as bands that swallow their pride and share songwriting credits are the ones that stay together for a long time. Just ask U2 — which you might find surprising as they’re known for having a singer with a Jupiter-sized ego. But U2 splits their songwriting credits four ways.

If you need further convincing, listen to this interview with REM’s Mike Mills on Brian Koppelman’s The Moment. Mills was a principal songwriter in that band from the beginning. And he explains that it took a lot of coaxing to get him to share songwriting credits on his songs equally with his bandmates. In retrospect, he’s thankful he did as he owes this to REM’s long career and continuing friendship.

And the other side of the coin — The Police.

If I were a band manager, this would be the first thing I’d tell any new band I took on: share your songwriting credits and share your publishing. Thank me in ten years.

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In today’s issue of his fantastic newsletter, Joe Muggs shared this video of Kraftwerk in 1973 publicly debuting Wolfgang Flür and his homemade electronic percussion. Says Muggs:

You can see the transformation happening in front of your eyes from the psychedelic band they were to the true, technology-centred Kraftwerk: even the outfits are mid transformation, smartened up but not quite the uniforms that would define them. Only months after this, they would record the Autobahn album.

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I had my first long conversation with a COVID-19 survivor. It feels like I should have spoken to many others as I’m here in Florida where things are, uh, not cool. It probably says a lot about the effectiveness of my sequestration. Anyway, I did not realize this friend caught the virus at the end of March. We’ve only chatted briefly online since then, understandably not the place you’d want to bring up the subject. In a phone call, he revealed his illness, and I was full of questions. Yes, it was 14 days of hell — it’s nothing like the flu, folks — but he was lucky and recovered. Even though he feels 100% most of the time now, he told me that there are moments when he feels unusually out-of-breath. He’s athletic, so this happens sometimes (but not all the time) when he’s doing sports-like activities. That’s scary, and I feel bad for the professional athletes who may not perform at a high level after recovering from this illness. Anyway, it was an illuminating conversation — hearing about the virus first-hand made it much more ‘real.’ If you know anyone who has had COVID-19, I recommend having an inquisitive chat if they’re willing. 

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Friend of Ringo and fellow Butthole Surfers fanatic Richard Norris — he of The Grid, Beyond The Wizard’s Sleeve, and a myriad of other projects — has announced a new album titled Elements. Richard describes it as fusing “warm analogue synths, widescreen ambience and pulsating, subtly changing sequencers, creating a hypnotic, mesmerising work.” It’s out on September 4. I haven’t bought a compact disc in a while, but if I did buy one, it would be Elements. The CD has the most gorgeous packaging. Here’s the first track (and the first element), offered as a preview: “Earth.”

Surviving Spotify’s Future Landscape

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There’s a lot of chatter about Daniel Ek’s recent interview with Musically’s Stuart Dredge. There are more than a few nuggets to dissect, but this one is getting the most attention:

“There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough,” said Ek. […] “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released …”

As Liz Pelly has explored on The Baffler, Spotify seems intent on influencing artists to tailor their music to benefit the platform. Yes, some point out that in past decades artists used to release 1 or 2 albums every year, so what Ek proposes is nothing new. But the difference is that artists now almost solely rely on touring for income. It’s impossible for most acts to frequently take months off to record a succession of albums without dire financial risk. No doubt you’ve heard the common refrain that bands used to tour to promote album releases, and now it’s the other way around. 

PRS’s Tom Gray illustrates this using The Beatles as an example. The Beatles stopped touring to concentrate on their studio work and, to Ek’s satisfaction, released a lot more than an album every few years. It’s doubtful a 2020 Beatles could do the same. Without touring income, they would be in the hole. Here’s Tom’s take (click here to read the full thread):

Tom’s numbers get a little fudgey — studio costs and such don’t need to be that high these days — but the point stands. The Spotify age is not kind to bands that camp out in studios. (The streaming model is even crueler to those who write songs but don’t perform, but that’s a whole other harrowing tale I’ll save for another time.)

Damon Krukowski challenges Ek’s statement by looking at current Spotify earnings from his former band, Galaxie 500. Krukowski points out that the band hasn’t released anything in over 20 years so, by Ek’s reasoning, they shouldn’t do well in ‘this future landscape.’ But they get more than one million streams a month. That’s pretty good, right? God knows I wish my catalog got half those monthly streams. 

You might think those numbers put Krukowski and Galaxie 500 in the musical middle class. Instead, those streams amount to about $1250 per band member a month. Here’s Damon (click here to read the full thread):

The concern isn’t what Ek refers to as the ‘top tier’ artists. Those are doing fine. The top artists have always done fine. And, for a variety of factors, they can (for now) live off Spotify royalties and the other compounding advantages of fame and exposure. The problem is the disruption of music’s middle class. This sector relied financially for most of this century (so far) on touring. And with COVID-19 in the air, the absence of touring and the diminished value of recorded music creates a crisis. Music’s middle class was already disappearing — in 2021, it could be gone entirely.1Be sure to put a pin on the idea that this disappearing middle class is reflective of income disparity in our society at large.

That’s what this interview — and Bob Lefsetz’s defense of Spotify — glosses over. Of course, wildly successful artists, with tens or hundreds of millions of plays a month, make good money from streaming. And it’s disingenuous to imply that artists complain because they feel entitled to the same. I can confidently speak for most artists that we just want an opportunity to earn a living through our music. Opportunity is not entitlement. Even though an artist’s ‘middle class’ was always precarious, there’s very little chance now to make it work. 

The implication from Ek is — and he’s not that far off — in the eyes of Spotify, you’re either a superstar or an unknown. The insult is Ek saying that the latter position is mostly the artist’s fault because she’s a Luddite who’s not “putting the work in.”

(I’m reminded of this insightful quote from author Nancy Baym: “It’s amazing to me to see how so many careers, in music and beyond, have shifted such that it’s no longer enough to do the work. Now you have to do the work of making sure everyone is seeing that you’ve done the work.”) 

But I’m not placing all the blame on Ek, streaming, and the Napster guys who let this genie out of the bottle. All of that became inevitable as soon as the first ones-and-zeroes were digitally encoded on a compact disc. But as listeners and recording artists, we play a part by accepting the notion that Spotify is unavoidable and necessary. Yes, I believe that Spotify is not going anywhere. And I doubt they’ll change anything except notch their monthly price up a dollar or two in a few years. What it’s essential also to understand is we’re not obligated to play along. 

As concerned recording artists, we don’t necessarily need to remove our music from Spotify (though, if you do exit the platform, good on you). The key is to treat streaming as the entrance of a marketing funnel to lead potential fans to our sites and mailing lists. Let’s look at it as if it’s radio. Radio in the US egregiously doesn’t pay a royalty to performers, but performers still allow their music on the radio as it’s an entry for new listeners. But they never say, “You should only listen to my music on the radio.” 

Or as a more musically-inclined Tyler Durden might say: “The first rule of Spotify is you do not talk about Spotify.” Only post links to your site or a store like Bandcamp. Seriously — there is no reason to send your fans to Spotify. The distant hope that the company will return the favor by adding your song to one of their big playlists is a broken motivation.

As listeners, we have a responsibility, too. I frequently write about the seductive appeal of streaming — I know I can’t resist effortlessly accessing an album or band that I just learned about. But we should also support the artists we enjoy by directly purchasing their music, ordering their merchandise, and signing up for their mailing lists. It’s not that difficult, and these gestures mean a lot to the artists. And, like musical Tyler, we should spread the word by posting to our favorite artists’ websites and Bandcamp pages, not Spotify players. 

We’ll all benefit the sooner we start thinking of Spotify as an occasional sampling tool instead of a go-to listening necessity. Let’s happily hand the platform over to the ‘top tier’ with their frequent releases and domination of playlists. It’s evident from the interview that’s who Ek has in mind for his company, anyway (besides Joe Rogan, of course).