8Sided Blog

thoughts about music’s place in the 21st century

Tony Wilson’s Three-Way Proposition

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Lest we forget, Factory Records impresario Tony Wilson was a digital music pioneer. Marking 13 years ago today since his untimely death, The Guardian profiled Wilson’s ill-fated start-up, Music33. This venture was an online MP3 store, launched three years before the iTunes shop (but, to be fair, a couple of years after eMusic). 

Wilson approached the majors, but they wouldn’t get on board. If you remember, the prominent record labels were, at the time, adamantly opposed to download stores and even more resistant to unbundling songs from their albums, a built-in feature of Music33. “People want to buy songs,” Wilson insisted. He did enlist some cool indie labels like Skam (home to Boards of Canada), Mark Rae’s Grand Central, and Blood and Fire. The latter was a dub/reggae reissue label that I adored and had no idea until today that Simply Red’s Mick Hucknall was partly responsible. 

Music33 didn’t go well, ahead of its time like a lot of Tony Wilson’s endeavors. Download speeds circa 2000 didn’t cooperate, users had to redeem their purchases via passwords, and the management of micro-payments was impossible. Music33 was doomed to fail. 

In just a few years, technology solved all of those problems for Music33’s successors. But there was one idea Wilson had that didn’t carry over to our modern paradigm. From The Guardian piece: 

Wilson conceived Music33 as an online record store. The price of a song would be split three ways – 11p apiece for the website, for the artist and for their record label. Wilson felt, as he told me in 2000, that “these shits” – the labels – “saying to the artists: ‘You can have so much per cent’ can go screw themselves.”

The three-way split is an intriguing proposition. That arrangement strongly favors the artist as, after recouping, the artist also gets part of that label split — or all of it, if self-released. That’s in addition to a mandatory third of the total proceeds. Of course, the artist would need to be in direct contact with the store to get her 1/3 share which is problematic. But, as we’re dreaming here, imagine that neighboring rights organizations like SoundExchange handle the artist’s portion. That direct relationship for artist payments already exists with SoundExchange, and gathering performers’ royalties from downloads (or streaming) isn’t that far from what the organization already does.

What if Music33 had taken off and set the tone for the structure of download payments, evolving into the standard rates for streaming payouts? With artists guaranteed to receive at least 33% of streaming royalty, today’s landscape would look quite different. 

Update: As I tweeted, songwriters and publishers would still get the short end of the stick in Music33’s alternate timeline.

🔗→ ‘You’ve been smoking too much!’: the chaos of Tony Wilson’s digital music revolution

The Limits of Experimentation

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The absence of a significant musical trend or cultural movement so far in the 21st century: I’ve attributed this to a lack of territorial isolation in that movements (artistic and cultural) would spring out of ‘scenes’ that existed locally but not globally. Now that we have constant connectivity, this separateness is rare, and thus so are movement shifts.

There may also be an element of technology involved, and not just in the advances of global connectivity. Technological progress has created musical trends and genres; think of the increasing number of audio multi-tracks and how that begat Sgt. Pepper’s or Pet Sounds. Or of the fuzz guitar creating psychedelia, the drum machine and sequencer creating electronic dance music, etc.

We can look to film as a guide. There’s a dramatic difference in movies produced in the ’70s versus those in the ’60s and in movies shot in the ’60s compared to those in the ’50s. Many people, especially the young, in the ’70s, would have a hard time watching ’50s movies as they seem old-fashioned. The shift in style and look is pronounced. There are aesthetic differences, too — subjects that were taboo at one time became commonplace decades later, for example — but often, technological developments that influenced the culture inspired these changes.

Think of Jean-Luc Godard and the jump cut. An editing technique that was so radical at the time of Breathless is commonplace in film and TV (and YouTube) now. Godard made it revolutionary because cinema, as a developing art form, still had areas left to explore. As time moves forward, the technology of the medium is no longer one of limitation. 

Another example is the brilliant Russian Ark, an ambitious 2002 film created in a single long camera shot. Digital filmmaking was new, and the hard drive space available to the cinematographer dictated the ‘single shot’ running time of Russian Ark. Compare this to Alfred Hitchcock’s Rope, meant to look as if it is a long, single-shot movie, but throughout, there are several sneaky cuts. The length of a roll of film limited Hitchcock as he had no access to hard drives, but this did not make Rope any less radical in its era. Now, the single-shot film is commonplace — a technique used and overused by modern filmmakers with an almost unlimited amount of digital storage space at their disposal.

Limitations of a medium breed experimentation as the artists push and explore what is possible. With limits removed, this experimentation takes other forms.

Thank Me In Ten Years

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Last night I watched the new documentary about The Go-Go’s. The doc shares the name of the band, and I don’t know why that apostrophe is there, but it’s there, and it drives me crazy. Another thing that drives me crazy is when bands don’t evenly share songwriting credits (and, in turn, publishing royalties) and end up acrimoniously splitting up. Yes, one person may write all the songs. But that person didn’t come up with that drum part or that bass guitar riff, and the song wouldn’t be the same without those. 

This is a prime example of long-term thinking, as bands that swallow their pride and share songwriting credits are the ones that stay together for a long time. Just ask U2 — which you might find surprising as they’re known for having a singer with a Jupiter-sized ego. But U2 splits their songwriting credits four ways.

If you need further convincing, listen to this interview with REM’s Mike Mills on Brian Koppelman’s The Moment. Mills was a principal songwriter in that band from the beginning. And he explains that it took a lot of coaxing to get him to share songwriting credits on his songs equally with his bandmates. In retrospect, he’s thankful he did as he owes this to REM’s long career and continuing friendship.

And the other side of the coin — The Police.

If I were a band manager, this would be the first thing I’d tell any new band I took on: share your songwriting credits and share your publishing. Thank me in ten years.

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In today’s issue of his fantastic newsletter, Joe Muggs shared this video of Kraftwerk in 1973 publicly debuting Wolfgang Flür and his homemade electronic percussion. Says Muggs:

You can see the transformation happening in front of your eyes from the psychedelic band they were to the true, technology-centred Kraftwerk: even the outfits are mid transformation, smartened up but not quite the uniforms that would define them. Only months after this, they would record the Autobahn album.

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I had my first long conversation with a COVID-19 survivor. It feels like I should have spoken to many others as I’m here in Florida where things are, uh, not cool. It probably says a lot about the effectiveness of my sequestration. Anyway, I did not realize this friend caught the virus at the end of March. We’ve only chatted briefly online since then, understandably not the place you’d want to bring up the subject. In a phone call, he revealed his illness, and I was full of questions. Yes, it was 14 days of hell — it’s nothing like the flu, folks — but he was lucky and recovered. Even though he feels 100% most of the time now, he told me that there are moments when he feels unusually out-of-breath. He’s athletic, so this happens sometimes (but not all the time) when he’s doing sports-like activities. That’s scary, and I feel bad for the professional athletes who may not perform at a high level after recovering from this illness. Anyway, it was an illuminating conversation — hearing about the virus first-hand made it much more ‘real.’ If you know anyone who has had COVID-19, I recommend having an inquisitive chat if they’re willing. 

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Friend of Ringo and fellow Butthole Surfers fanatic Richard Norris — he of The Grid, Beyond The Wizard’s Sleeve, and a myriad of other projects — has announced a new album titled Elements. Richard describes it as fusing “warm analogue synths, widescreen ambience and pulsating, subtly changing sequencers, creating a hypnotic, mesmerising work.” It’s out on September 4. I haven’t bought a compact disc in a while, but if I did buy one, it would be Elements. The CD has the most gorgeous packaging. Here’s the first track (and the first element), offered as a preview: “Earth.”