What Am I Doing Now? (June 2018 Recap)

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I’m Michael Donaldson.

I have strong opinions about music.

Sure, I will be happy to rattle off endless recommendations of obscure bands and point you to my meticulously curated Spotify playlists. But my sharpest opinions are reserved for the music industry.

I am intimately invested in how recording artists and bands administer their song rights, market themselves, and grow their careers. And it’s no surprise; since my first job as a teenage clerk in a mall music store I’ve managed record labels, worked in music publicity, launched a song licensing and publishing company, and spent over a decade touring the world as a major label recording artist.

Now I work primarily as a consultant for artists and labels seeking to navigate the ever-changing 21st-century music landscape. I also manage the ‘exploratory’ record label 8D Industries, publish and license a diverse song catalog with 8DSync, and sometimes find the time to create music of my own.

I often ponder the future of music while slowly gliding on a paddle board across Orlando’s Lake Holden.

Here’s what I’m working on now.

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