8Sided Blog

the scene celebrates itself

Looney Machine of Outrage

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Negativity Will Not Do → I could probably write about every other post that appears on The Red Hand Files here. Nick Cave’s answers to his reader’s questions are delightful and insightful, and most deserve highlighting. The latest, Issue #122, is a response to Pat from Chicago asking how Nick deals with hate mail. Nick jokingly — I hope — claims to enjoy “a good death threat in the morning.” Then I’m fully on board once he dismisses social media as “that looney machine of outrage.” I’m sticking the phrase in my quiver for future deployment. 

But it’s Nick’s dose of resistant optimism and a rally to continue doing creative work in the face of uncertainty that stirs my soul. I needed to read this today:

Of course, there is much in our world that is in need of change, to be set to rights, and clearly humanity is complex, conflicted and full of faults, but at this moment in time, when our very existence hangs in the balance, we need to come together not just in good faith and consolation, but also in a spirit of creativity and invention. Our existence depends upon offering the best of ourselves. Negativity, cynicism and resentment will not do.

On the same day, James A. Reeves offered this complimentary observation (unintentional) on his Atlas Minor blog: 

It’s an awful feeling, being afraid to hope. But I’ve relied on pessimism as a protective measure for too long, only to discover it’s another warped mirror.

I literally exclaimed, “Oh, shit!” when I read that. It felt like I got burned. This week’s tough — the toughest in a while — and the stress is nearly unbearable. My own ‘protective’ pessimism and wallowing outside of my creative pursuits aren’t helping anyone. Quite the opposite, actually. Thanks for the wake-up call.

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Joe Muggs on “Starfish and Coffee” → Joe Muggs was given the task of writing in-depth about a Prince song in a lengthy Twitter thread. He chose “Starfish and Coffee.” Hey, that might be my favorite one, too. Joe’s thoughts and recollections on this classic are heartwarming, reminding me of all the things that make one love music (and Prince). He also touches on that DJ set sweet spot: playing a song that everyone knows and digs, but you never hear on the radio (or the 2020 equivalent). Anyway, this is a great thread. Hopefully, someday this screed will get transferred to a blog or personal site (you should do one, Joe) and away from the ephemeral clutches of Twitter. Passionate remembrances such as this deserve a more hallowed ground. 

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“I Don’t Want To Talk About It” Masks → Orlando art troubadour Patrick Greene ran for mayor of ‘the city beautiful’ in 2004. His campaign slogan was, “I don’t want to talk about it,” a sentiment that has haunted us (and him) ever since. As we barrel further into COVID-times, Pat has heeded the call to extend his slogan to us mask-wearing ‘over its’ as we do our sensible duty while discouraging senseless chat. Or at least that’s how I read it. 

The masks are $16.00 (including shipping within the US), and Pat will donate four of those dollars to Community Hope Center. That organization helps the homeless and those living destitute in the (now) ex-tourist motels along the theme park highways. You may recognize this existence from the film The Florida Project. What was a budding problem at the time of that movie has gotten much, much worse thanks to the economic effects of COVID on Central Florida’s service industries. Supporting Community Hope Center in this crisis is a worthy cause.

Send Pat $16.00 for one of these handy masks. Click here for his email address for more info, or PayPal him using that same email. Be sure to include your shipping address.

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Affect Display – Animal Drift Animal → Canadian producer Damien Smith is Affect Display, and he’s released a unique seven-track album titled Animal Drift Animal through the Pirates Blend label. The tracks recall Detroit techno’s early explorations, as releases became less about the dance-floor and more about the head-trip. Smith’s drum programming sets Animal Drift Animal into this heady mode, with frenetic rhythms that betray influences traveling across a landscape of genres. There are scenes of pastoral ambiance, but also indie-quoting guitar lines in “FlightorFury” and a couple of others, a mellow gothiness in “Transference,” and disorienting experimentalism leading to grandiose prog-ness in “Dauen.” And it works. Affect Display has delivered something unusual and grabbing. He’s shaking things up, and what more can one ask for in these lockdown days of endless sameness? Check out the video for “Until the Light Hits the Door” for an eerily nostalgic taste of Affect Display’s electronica:

Don’t Fear the Music Robots

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Advances in artificial intelligence, and its applications in our working worlds, understandably create tension and fear. There is the feeling that no job is safe and, for songwriters and musicians, the development of A.I. composed songs is a substantial threat. Though these concerns aren’t entirely unfounded, I think we can find a way to evade the robots.

Scott Belsky, Adobe’s chief product officer and co-creator of Behance, writes in Fast Company:

Creativity is antithetical to the way artificial intelligence works. We develop machine learning by feeding in data about the way people react in certain situations. The point of algorithms is to predict what most people will do and execute that expected action. But what makes something creative is the unexpected. […]

For workers who are threatened by displacement, developing the ability to express ideas in a creative way can help them evolve from a threatened job title to one with more security.

All of my artist clients are eager to break into film and television music. Their first impulse is to create music according to spec — that is, determine a set of rules for music that fits a particular context and write to that. For example, music for a happy product advertisement should contain ukulele and glockenspiel, have a bouncy beat, feature lyrics with phrases like “let’s get together and smile.”

If your goal is fulfilling a spec requirement — whether it’s your own imagined rules or someone else’s — then you’ll be outdone. You’ll have to be faster and cheaper than the others who are also delivering to spec. And, in the future, this includes A.I. The answer is to go beyond spec, to provide something more than the rules require. Something personal and unexpected.

“Then how do I create music for movies and TV shows?” It’s as simple as making the best music you’re capable of and creating it in a way that represents you. This music needs to be distinctive to stand out. It should be from the heart. And it could only have been made by you.

Yes, many projects demand specifications. Ukuleles and glockenspiels are all over online product ads. But soon low-priced music libraries will be filled with A.I. created versions of these songs. No one does spec better than a computer, and that signals a race to the bottom. You don’t want to be a part of that race.

Project managers looking for generic music at the lowest price-point are familiar in our industry. But there are also music supervisors looking for music that’s cool and distinctive, as that will make their projects cool and distinctive. They pay handsomely for that piece of ‘cool.’

The dominance of A.I. in the traditional ‘library music’ field will make the difference starker. The rewards will come to those with a story to tell, with music that’s identifiable and capable of connection. Don’t overthink it. Focus your craft on finding a unique voice and a sound that will continue to inspire you. That will lead to your best work — work that others will seek and appreciate. But following the market’s presumed expectations pits you against the robots. I’ve seen that movie — it’s a futile battle.

Nick Cave may have put it best on The Red Hand Files, his brilliant new Q&A blog:

What we are actually listening to is human limitation and the audacity to transcend it. Artificial Intelligence, for all its unlimited potential, simply doesn’t have this capacity. How could it? And this is the essence of transcendence. If we have limitless potential then what is there to transcend? And therefore what is the purpose of the imagination at all. Music has the ability to touch the celestial sphere with the tips of its fingers and the awe and wonder we feel is in the desperate temerity of the reach, not just the outcome. Where is the transcendent splendour in unlimited potential? So to answer your question, Peter, AI would have the capacity to write a good song, but not a great one. It lacks the nerve.

🔗 → How To Thwart the Robots: Unabashed Creativity
🔗 → Considering human imagination the last piece of wilderness, do you think AI will ever be able to write a good song?