Writer Alan Jacobs has some strong words for those of us still using social media:
The decision to be on Twitter (or Facebook, etc.) is not simply a personal choice. It has run-on effects for you but also for others. When you use the big social media platforms you contribute to their power and influence, and you deplete the energy and value of the open web. You make things worse for everyone. I truly believe that. Which is why I’m so obnoxiously repetitive on this point.
Jacobs’ attitude is in line with my previous thoughts on intention and the depersonalization of ‘newsfeed culture.’ The reality of supporting a corporate behemoth that’s up to no good is also something I struggle with. I’ve picked up my Twitter usage over the past few months, not decreased it, telling myself it’s a useful tool for networking. And I’m still paying for Facebook ads on my label releases. I feel like a little part of me dies every time I send a dollar to Facebook.
It’s remarkable that — though admittedly part of a tiny minority — we’re all asking these questions at the same time. And this is a conversation we need to have, whether supporting artists outside of Spotify or finding promotional and networking avenues that don’t involve Facebook. I’m not the only one to plant a flag in these issues. But I’d like the blog to talk more about how we wrestle with the tension between the independent creative community and the corporate interests propped up as gatekeepers. Music’s place in the 21st century, indeed.