8Sided Blog

a celebration of sound, culture, and the punk rock dream

Policy of Glue

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The passing of Depeche Mode’s Andy Fletcher — at 60, far too young — renewed the light-hearted debate about his role in the pioneering synth-pop outfit. “Martin’s the songwriter, Alan’s the good musician, Dave’s the vocalist, and I bum around,” he stated in the documentary Depeche Mode: 101.

Andy was aware of this ambiguity. One could guess it stemmed from the apparent influence of Kraftwerk. No one was certain of the individual Kraftwerkers’ contributions beyond what concert-goers witnessed on stage in the early days. In an interview for Electronic Beats, Andy acknowledged this: “… bands like Kraftwerk or Depeche Mode actually work as divisions of labor collectives. The contribution of each individual remains invisible. And because I don’t push myself to the fore, many mistake me for the fifth wheel.”

There are even jokes about how Andy didn’t even plug in his keyboard for concerts. Well, I saw Depeche Mode in 1991, and I had a terrible seat — if the band was facing in the direction of 6 o’clock, I was seated at ten past the hour. With that view from behind, I do remember looking down and seeing hands resting on the keyboard despite the sound of rousing chord changes.

But then we learn that Andy was ‘the glue’ holding Depeche Mode together, a phrase repeatedly mentioned in music press obituaries. Especially before the band achieved its massive popularity, Andy acted as a sort of manager, handling the band’s business affairs and making informed decisions. I imagine he interfaced with Mute, their label, had a hand in Depeche Mode’s unmistakable branding and public image, and made more than a few tactical recommendations as the band rocketed to fame.

In the 21st century, a band member of this sort is increasingly crucial and more common than you think. There are at least a couple of well-known electronic acts I’m acquainted with where one of the members is the business head rather than a studio boffin. Sometimes these folks are even the ones doing press and interviews, relieving stress from the shy bandmate who’d rather be programming a synthesizer.

The difference from an acting manager is investment. Like Andy, this individual is seen as a member of the band, does have some say on the musical output despite the lack of studio chops, and may even get songwriting credit (and publishing shares) for his or her indispensable contribution.

This arrangement is a great idea, and I encourage bands I advise to think this way. It’s pretty much impossible to get a (competent) manager to handle an act’s affairs before the band has reached some level of success. If self-promotion, social media posting, talking to promoters, and keeping track of schedules and finances bums you out, then add someone to the band with that responsibility. If you’re a solo producer, then become a duo. There are already a lot of electronic music duos out there that are duos primarily based on this idea.

This concept doesn’t downplay Andy Fletcher’s contribution one bit. As we’ve learned, he was ‘the glue’ and the one holding things down, so the others had more space to write and record. It’s hard to dispute that Andy had equal importance to the rest of Depeche Mode’s membership. That glue is the secret to an act’s success, and if it’s missing from your music career’s toolbox, you should find some straight away.

Hitting Me Sideways

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Mapping the Creator Economy → Online tools are aplenty. It’s impossible to keep up. To the rescue: Hugo Amsellem is doing his best to track various ”companies are building stand-alone tools to help creators create more and better content.” His article is an invaluable, bookmark-able resource, listing over 150 apps and sites that can help you monetize, build an audience, and manage your content business. Hugo wasn’t thinking of record labels and recording artists when he put this together, but there is a lot here for the music-minded. Side note: If you’re an artist manager, or want to be one, familiarizing yourself with all of these tools (and trying them out) is now part of your job. The most valuable managers will learn the differences between tools and platforms, knowing the ones that are the best fit for each represented artist. You do the research and make recommendations. It’s your artist’s job to use them and create.1And if you’re an artist without a manager, don’t stress or spend too much time on tools. Just quickly sample what’s available and trust your first impressions when choosing.

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Unendurable Line → Here’s a brilliant short film that illustrates the “thresholds hidden in everyday life” and “how things change from A to B when a parameter exceeds a certain value.” The examples are seemingly mundane, but tension is amplified by charting the distance to the threshold, accompanied by dramatic choral music. It’s brilliant, and more of these videos from Design Ah! (a Japanese educational show that explores different types of creative thinking for viewers of all ages) are available here. (h/t Kottke)

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Body Meπa – The Work Is Slow → Body Meπa named themselves after an Ornette Coleman album (though Coleman’s lacks the crafty pi sign). They create an occasionally-at-odds-with-itself rumble that isn’t too far off (at least conceptually) from what Coleman was transmitting on that album. Music critic Sasha Frere-Jones, Grey McMurray, Melvin Gibbs, and Greg Fox handle a standard guitar-guitar-bass-drums line-up but, in righteous post-punk fashion, Body Meπa sonically exiles standards. The Work Is Slow is Body Meπa’s new album, comprised of mesmerizing riffage, cometary improvisations, and a sharp rhythm section guiding the reins. There’s no nonsense to the production (in the stereo field, Sasha is credited with “right guitar” while Grey wields the one leaning to the left), but the variety of squeals, squalls, and cyclical melodic phrasings bends the album away from simplicity. And you kinda want to see just what is happening to these guitars. A good intro track is “Money Tree” with its opening eterna-looped guitar and double bass action (I think — which would be a call-back to Sasha’s dual-bassed former band Ui), calmly landing in Tortoise territory. Body Meπa’s album has earned many listens in my lockdown space, a noble achievement in a time when new music temptations are relentlessly hitting me sideways. As for the title The Work Is Slow, Sasha had this to say in an installment of his essential email newsletter: “I use ‘the work’ as a way of describing a daily practice of spiritual health and emotional sobriety, but you may have another discipline that fits the bill.” A limited number of bumper stickers with the phrase are available.

Putting the Puzzle Back Together

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Rolling Stone:

… today’s most influential music companies [are] increasingly eating into one another’s core businesses in a bid to grow their prosperity. At the center of this trend are those music-streaming services “doing a Netflix,” i.e., investing money into independent artists to create their own content outside the traditional record-company structure. […]

Streaming services are becoming distributors and, in some cases, record labels. Record labels are becoming streaming services and, in some cases, talent management companies. Talent management companies are becoming record labels, while distributors are having a go at becoming managers. (All of these companies, it appears, also want to become video and/or podcast production houses, but that’s a topic for another article.)

This concept isn’t that different than what a traditional major record label would do 20+ years ago (and, remember, there were more than three ‘major labels’ in those days). A major label would have control of A&R, manufacturing, distribution, publicity, publishing, tour support, and so on. And in some (often self-serving) cases the label would also provide an artist’s manager and legal team.

It’s like in the ‘00s the puzzle got thrown on the floor and scattered into many pieces. Now that it’s being put back together the pieces aren’t quite fitting the same — rather than a label providing management or publishing, the current trend is the manager or publisher starting a record label. But without the capital and influence of the flush-with-money major labels of yesteryear, I wonder if many of these new endeavors are spreading themselves thin. I think we’ll continue to see companies handling two or three of these aspects at a time (i.e., publishing, distribution, and A&R) but I don’t feel the trend of trying to do everything under a single umbrella will yield many successes.

🔗→ Every Music Company is Morphing into the Same Thing