We Would Call That a Demon

On a fascinating episode of Douglas Rushkoff’s Team Human podcast, “technologist, futurist, inventor, and mage” Mark Pesce has a fascinating observation about social media’s knack for social engineering:

What is Facebook doing? It’s watching your responses to build a simulation – simulacra, really – of you and then it can check against that simulacra what your emotional state is. Okay, so, it’s built an A.I. that can essentially read and tamper with your emotional state. If this were the 14th century and I talked about evoking something that could then tamper with you emotionally and that you would feed energy that it would feed back to you in a different form – we would call that a demon.

There’s also a meatier-than-usual post on Kottke.org by Tim Carmody about where the web went wrong and how the spirit of blogging might point to the desired way forward:

A lot of the efforts to reshape social media, or to walk away from it in favor of RSS feeds or something else, are really attempts to recapture those utopian elements that were active in the zeitgeist ten, fifteen, and twenty years ago. They still exercise a powerful hold over our collective imagination about what the internet is, and could be, even when they take the form of dashed hopes and stifled dreams.

These days I’m thinking about this stuff all of the time. I know I’m hardly the only one.

🔗 → Ep. 116 Live at Civic Hall Pt. 2: A Demonology of Algorithms with Mark Pesce
🔗 → How to Fix Social Media by Injecting A Chunk of the Blogosphere