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Digging In Our Heels

02.28.2021 by M Donaldson // Leave a Comment

Though universally revered, Martin Scorsese is sometimes viewed as an old-fashioned relic as he digs in his heels against changes in contemporary media. Previously, he got lots of nerdy flack for referring to superhero franchise films as “theme parks” rather than “cinema.” And, recently, in an essay on Federico Fellini, Scorsese went off on algorithms and the overuse of the word “content” to describe artistic output. He’s mainly referring to visual media, of course, and how “the art of cinema is being systematically devalued, sidelined, demeaned, and reduced to its lowest common denominator” when we refer to it all as “content.” Here’s Scorsese:

“Content” was used more and more by the people who took over media companies, most of whom knew nothing about the history of the art form, or even cared enough to think that they should. “Content” became a business term for all moving images: a David Lean movie, a cat video, a Super Bowl commercial, a superhero sequel, a series episode. […] … it has created a situation in which everything is presented to the viewer on a level playing field, which sounds democratic but isn’t.

A platform’s reliance on algorithms that can’t separate artistic intention from specious cash grabs exacerbates this perception. There’s so much talk about freeing ourselves from the gatekeepers, but perhaps ‘old-fashioned’ human curation is a gatekeeping we need. Scorsese again:

Curating isn’t undemocratic or “elitist,” a term that is now used so often that it’s become meaningless. It’s an act of generosity—you’re sharing what you love and what has inspired you. Algorithms, by definition, are based on calculations that treat the viewer as a consumer and nothing else.

“Scorsese is right,” tweeted music critic Ted Gioia. “Anyone who refers to film, music, or writing as ‘content’ is simply not a trustworthy custodian of anything of cultural value. Unfortunately, these are the key decision makers in media right now.”

I don’t have too much of a problem with media companies calling the music or movies they stream “content.” It’s like a politician using blatant dog whistle language — at least you know who’s in this for the right reasons and deserving of trust. What’s insidious is when we, as artists, are convinced to start using the word “content” instead of “art” or even “our work.” A musician creates a beautiful song, puts sweat into editing an accompanying video, and then thinks, “here’s some content for YouTube” — that’s distressing. 

Language is powerful, and the words we use in our heads change our behaviors. If we start replacing words like “art” with “content” — even just internally — our intentions shift. We start feeding the companies hungry for content. Instead of making music and films for the fans or the human curators, we’re producing content for the algorithms. 

Seth Godin must have read Scorsese’s rant. Soon after the essay’s publication, Seth wrote his own rant on his daily blog: 

Publishing to an algorithm is not the same as publishing to an audience. And living in a culture that’s driven by profit-seeking algorithm owners is different as well. Because without curation, who is responsible? Who is guiding the culture? Who pushes the boundaries or raises the standards? […] …we benefit when we realize that the algorithm isn’t rooting for us and quite probably is working against us. The only winning approach is to earn permission and a direct connection with our fans and then act as curators for ideas (and as our own publishers).

Getting back to the power of language, I touched on this topic on the blog a few years ago when I commented on Cherie Hu’s idea that “The word ‘creator’ does more harm than good.” (Cherie’s original essay is offline, but I wholeheartedly recommend her Water & Music platform, where you can find many of her enlightening pieces.) I wrote this in my blog post: 

It may seem like semantics, but the way we adopt and use language rewires our thinking. Hu’s point— which I never considered — is that the more we refer to ourselves as ‘creators,’ the easier it is to submit to the notion that our creations are in fealty to others. Notice how the services almost all use ‘creator’ — a sampling of examples Hu points out include YouTube Creators, Facebook for Creators, Spotify’s “Creator Marketing.’ So when a platform sneakily claims ownership of our work we’re desensitized against protest.

“Content” is the same. The language implicates employment, that we’re delivering goods in a fiefdom. Responsibility, leverage, and agency shift to the “content provider.”

Buckle down, folks. Dig in your heels like Martin. You’re artists making art. Don’t let anyone tell you anything else. 

Categories // Commentary Tags // Algorithms, Cherie Hu, Curation, Language, Martin Scorsese, Seth Godin, Ted Gioia

Hitting the Links: Music’s Technological History, Repetitive Pop Lyrics, and Peter Saville

06.04.2017 by M Donaldson // Leave a Comment

Technology In Music: A Chronological Playlist Through History:

Let’s start from from the beginning, in 1937: a timeless feel – eerie and alienating at times, permeates ‘Oraison’ by French composer Olivier Messiaen. The song was originally written for an ensemble of early electronic musical keyboards called Ondes Martenot. The Ondes Martenot is a very expressive instrument, meeting Messiaen’s avant-garde composition techniques. If you’re expecting beat drops you may want to keep in mind the release date.



Peter Saville On His Album Cover Artwork:

{Saville on New Order’s Technique cover:} It was a garden ornament and we rented it for the shoot. It’s a very bacchanalian image, which fitted the moment just before the last financial crash and the new drug-fuelled hedonism involved in the music scene. It’s also my first ironic work: all the previous sleeves were in some way idealistic and utopian. I’d had this idea that art and design could make the world a better place. That even bus stops could be better.



Are Pop Lyrics Getting More Repetitive?:

In 1977, the great computer scientist Donald Knuth published a paper called The Complexity of Songs, which is basically one long joke about the repetitive lyrics of newfangled music (example quote: “the advent of modern drugs has led to demands for still less memory, and the ultimate improvement of Theorem 1 has consequently just been announced”). I’m going to try to test this hypothesis with data. I’ll be analyzing the repetitiveness of a dataset of 15,000 songs that charted on the Billboard Hot 100 between 1958 and 2017.



Forgotten Tributes: 25 Monumental Relics of Yugoslavia:

If you were to travel today through the area that was once Yugoslavia, you would come across some incredible massive objects that allow an unexpected look directly into the area’s past. Before dissolving into several smaller countries in the 1990s, Yugoslavia became home to a number of large-scale futuristic monuments.



Gary Vaynerchuk on Impact Theory (Podcast):

I think that Steve Jobs came along {and} became an icon, but the sad part of that narrative was he did not treat his employees well. He became an icon and the narrative became he got the most out of people by being a jerk, and that became romanticized. And a lot of people in Silicon Valley today run companies where they’re mean because they think that’s the right thing to do because they put Steve Jobs on a pedestal. I want to become that big {but} what I want to come from that is that kids that aren’t even born today think that they can build a five billion dollar company and {still} be a great guy or a great gal. I want to build the biggest building in town ever by just building the biggest building in town, while I think most people try to tear down everyone else’s building.

Categories // Uncategorized Tags // Apple, Architecture, Design, Language, Music History, Music Tech, Podcast, Songwriting

Hitting the Links: Grace Jones, Italian Futurists, and the Radical Politics of Love

03.11.2017 by M Donaldson // Leave a Comment

For your weekend, I present five intriguing missives from across the digital cosmos:

Stevie Wonder and the Radical Politics of Love

Here are three songs, from three albums recorded in three consecutive years, all from the Nixon era. Each year, the lyrics get more pointed, more obvious in their contempt. But it’s a contempt mingled with understanding, and grounded in a deep, deep love for the people most affected by political failure.



Brian Eno’s Latest Isn’t An Album – It’s A Process

The price point corroborates that, asking for the worth not of an album but of a piece of software. But even then, it poses challenges. We expect a certain amount of utility for our buck; I own one other app that costs $40, for example, and it is a cloud-based productivity suite, which is about as utilitarian as it gets. You don’t do anything with Reflection, and it doesn’t do anything for you. What sort of software is that?



Partying With Grace Jones

On May 19, 1978, Jamaican-born model and singer Grace Jones turned 30. On June 7, she released her second studio album, Fame. Five days later, she celebrated with a combination birthday/album release extravaganza at LaFarfelle Disco in New York. The fun and debauchery were captured on film by notorious paparazzo Ron Galella, who was famous in his own way for relentlessly pursuing celebrities and getting his teeth knocked out by Marlon Brando.



20 Dynamic Paintings From The Italian Futurists

Italian writer Filippo Tommaso Marinetti founded Futurism when he published his Futurist Manifesto in Parisian newspaper Le Figaro on 20th February 1909. Futurism was a key artistic and social development in 20th Century art history, originating and most active within Italy, but also a movement whose ideas spread to Russia, England and beyond.



Stop Saying ‘I Feel Like’

This is what is most disturbing about “I feel like”: The phrase cripples our range of expression and flattens the complex role that emotions do play in our reasoning. It turns emotion into a cudgel that smashes the distinction — and even in our relativistic age, there remains a distinction — between evidence out in the world and internal sentiments known only to each of us.

Categories // Uncategorized Tags // Art, Brian Eno, Esoterica, Grace Jones, Language

8sided.blog

 
 
 
 
 
 
8sided.blog is an online admiration of modernist sound and niche culture. We believe in the inherent optimism of creating art as a form of resistance and aim to broadcast those who experiment not just in name but also through action.

It's also the online home of Michael Donaldson, a curious fellow trying his best within the limits of his time. He once competed under the name Q-Burns Abstract Message and was the widely disputed king of sandcastles until his voluntary exile from the music industry.

"More than machinery, we need humanity."

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