8Sided Blog

the scene celebrates itself

The Pros and Cons of Bandcamp’s Vinyl Pressing Service

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On the one hand, it’s excellent news that Bandcamp is expanding the company’s crowdfunding tool, allowing artists on the platform to ‘kickstart’ their way to a vinyl release. Called the Bandcamp Vinyl Pressing Service, the program integrates with an artist’s existing Bandcamp follower base to solicit advance vinyl sales over a 30 day period. If the artist meets the goal — which will be around three grand, minimum, for an LP — then Bandcamp will handle manufacturing and, ultimately, shipping and fulfillment for the vinyl release.

This service sounds great, and, for the most part, it is. The collapse of PledgeMusic left a hole that Bandcamp is looking to fill, as far as music-focused crowdfunding goes. It’s especially attractive to bands that don’t want to deal with shipping and customer service. And, as I’m guessing the shipping will originate in the US, this creates an advantage for bands from other countries with large fanbases in the states.1Last night I spoke to an Australian band who are drawn to Bandcamp’s new service partly for this reason. 

But now we come to “on the other hand.” Of course, Bandcamp is much-loved — and deservedly so — in the music community, probably the most trusted of all the digital music platforms. But it’s still worrying that bands and artists are relying on a single company for an expanding range of roles. Bandcamp is the digital marketplace, the fan community engine, the discovery system (via their fantastic editorial), the livestreamed-concert platform, and the vinyl manufacturer. It doesn’t matter that Bandcamp does these things well and seems good-intentioned. History has proven what can happen when bands rely heavily on platforms they don’t control.2MySpace and the aforementioned PledgeMusic are just two examples here. Bandcamp’s terrific, but that shouldn’t stop artists from building IRL communities, exploring their own in-site web stores, and comparing options for vinyl pressing. 

And that comparison is a way that Bandcamp’s vinyl falls short. As tweeted by Grace Ambrose of Thrilling Living, one would need to raise over $3500 on Bandcamp to manufacture 250 copies of an LP with color jackets and labels. If you do this yourself, going direct with any of the available vinyl plants, you could press 300 copies for about $2500.3I can confirm this. My label’s 300 unit pressing of Monta At Odds’ Argentum Dreams album cost about this much. So there’s considerably more profit (and a lower break-even point) when you press directly, especially when you factor in that Bandcamp takes a cut of all sales. 

I also think it’s important to be involved in each step of the vinyl manufacturing process and in close contact with your pressing plant. Bandcamp’s service appears to be hands-off — you deliver the artwork and audio, and eventually, there’s vinyl for sale. The Bandcamp Vinyl Pressing Service’s online materials aren’t transparent about which pressing plant or plants they use. That’s crucial info to know if you care about the quality of your records.

I understand that a lot of you just want to put out a vinyl record. You don’t want to deal with the pressing plant, get mired in the technicalities, or (especially) deal with shipping. The reduced profit margin is a reasonable trade-off for not enduring these headaches. Thus, this program is for you. I get it. And, out of all the third-party platforms that I’d want handling this stuff, Bandcamp is at the top of the list. 

Because of Bandcamp’s service, many more bands will be able to fulfill the dream of delivering music to fans on vinyl. Indisputably, that’s a beautiful thing. But know there is long-term value in learning the ropes and independently managing the vinyl-making process yourself. If you’re contemplating vinyl, weigh the pros and cons of the Bandcamp Vinyl Pressing Service. If you have the time, don’t mind some small headaches, want to potentially earn more, and are into the valuable education of managing a vinyl release, consider pressing your records without Bandcamp’s help.

Kosmiche Clicky Keyboard

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I’ve got a few quickies for you and then some music news. 

First, I’ve officially entered the clicky keyboard club. Mechanical keyboards have tempted me for years, and this Kickstarter campaign finally inspired me to take the plunge. My Keychron K8 arrived today, and this post is pretty much the first thing I’ve typed on it. I’m doing a lot of writing and thought a more physical keyboard — with clicks and noise! — would help inspire and lead me frequently into ‘the zone.’ It’s too early to say. I’ve heard some people can’t get used to these keyboards, and it is larger in height than I’m used to. I’m using a palm rest, which helps, but it’s still going to take effort to get acclimated. But so far, so good — the feel is impressively tactile, and I love the keys’ noise. The fancy backlighting makes typing feel special, too. I’ll report back once I get some serious use out of this thing.

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Here’s a fun piece about John Cage’s expertise with edible mushrooms. Well — he was an expert most of the time as there’s that dinner where he unintentionally poisoned his guests. If you know about Cage but didn’t know about his mushroom obsession, then you’ll find this paragraph fascinating:

In one particularly famous episode, in February 1959, Cage appeared on the Italian television program Lascia o Raddoppio (Double or Nothing) and won five million lire (something like eight thousand dollars) by being able to name 24 white-spored agarics — edible mushrooms — that were mentioned in the Studies of American Fungi field guide. Cage listed them in alphabetical order and then bought a Volkswagen bus for his partner, choreographer Merce Cunningham, and a piano for his home in Stony Point.  

There’s a new two-volume book — John Cage: A Mycological Foray — that details Cage’s mad mushroom skills though his writing and essays by others. It looks lovely.

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Speaking of lovely-looking books, Craig Mod — who might be responsible for my favorite email newsletter — has self-published a book based on his incredible Eater article, I Walked 600 Miles Across Japan for Pizza Toast. I know the title of that article is baffling but, seriously, give it a read if you haven’t. This new book is titled Kissa by Kissa, and it expands on the article with lots of new graphics, photographs, and text. It’s obviously a labor of love and looks fantastic. Even more fantastic, Craig coded his Kickstarter-style platform to raise money and sell it from (he jokingly calls it ‘Craigstarter’). It’s open-source and downloadable from Github. Labels and recording artists take note — you could use this to do a PledgeMusic (ugh) style fundraiser for your next album right from your site. (Update: I see the book sold out. Congratulations to Craig! I imagine it will be online in some form in the future, like his ‘digital book’ Ise-ji: Walk With Me.)

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Brian Eno. Laurie Anderson. Nitin Sawhney. Simon McBurney. These four brains got together (on Zoom) and had a conversation about listening. It’s terrific. And Eno’s lockdown beard is impressive.

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My bit of music news is about Gemini Revolution. The brothers Dedric and Delaney — from the cool Kansas City combo Monta At Odds — lead this project. We call Gemini Revolution their ‘alternate timeline band.’ I’ve just released their rad new album Supernova Remnant on the 8D Industries label. Earlier today, I described this album to a friend as “kosmiche-styled space jams, ambient builders, and textured dream-droppers.” I won’t back down from that description. Have a listen in the player below, and if it strikes your fancy — it should! — then please head down to Bandcamp where the album is downloadable at the special price of ‘name your price.’