8Sided Blog

thoughts about music’s place in the 21st century

Ralph Kinsella and the Poetics of Bedroom Listening

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Ralph Kinsella contacted me through this blog and emailed a link to his just-released Bandcamp-only Abstraction EP. The tunes blew me away — this was an ambient music I wanted to hear, melodic and optimistic, dynamic rather than constant, and featuring guitars, both processed and clear. I wrote about it in a previous #Worktones segment, giving the Abstraction EP high marks. But, behind the scenes, I emailed Ralph asking if he thought of following up with an album. And if he’d like my 8D Industries imprint to release it.

Ralph responded with the completed demo of his album Lessening. Though recorded at the same time as the Abstraction EP, Lessening felt like a step forward. Hearing Ralph’s music at a 50-minute stretch suited his sonic world-building. The music is glistening and evolving, taking on suggestive textures that convey movement from place-to-place. I’m loath to bring up ‘the lockdown,’ but these hopeful, outward-reaching tones are an antidote to seclusion.

Today Lessening is available on all the streaming platforms as well as Bandcamp. I can’t think of a better way for 8D Industries to close out this year of uncertainty — it’s an album of hesitant lightness and a resolve to keep going. 

I briefly spoke to Ralph Kinsella about this album, his music, and the beautiful part of Scotland where he resides. 

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I take it Abstraction is your debut under your own name. If so, what’s your background before that? I believe you were in a band or bands, correct? 

Ralph Kinsella: Abstraction and Lessening are the first records I recorded alone, and roughly at the same time, during the COVID-19 lockdown. They are siblings in that way, separated at birth. I wanted to do nothing more than capture something — a feeling, an emotion, maybe. Certainly, the unassailable need for extended and stretched forms of expression. Hopefully, listeners might relate to feelings of detachment and piercing melancholy, as I felt when making the records. 

I spent a long time improvising and experimenting with sounds in the lead-up to these releases. Before making these sounds, I was in various bands (mostly lo-fi bedroom rock). 

Tell me a little about your recording process. Anything surprising, either in technique, location, or even the gear you use? Do you approach the music with a ‘philosophy’? 

I record everything in a spare bedroom, and all the music starts with improvisation — usually on guitar (or synth) with a series of effects pedals. I try to use as little equipment as possible: a Stratocaster, harmonium, delay pedals, a cheapo synth, and a good synth. I use Logic Pro essentially as an eight-track. Limitations are the most important thing for me when working alone. So I avoid using any plugin instruments or too much DSP after recording. Like Keats, the philosophy is ‘truth’ – even though no such thing exists.

As a guitarist, how did you fall into this ambient style of music? Who are your inspirations/long-distance mentors for developing this sound?

The Swedish record label, Häpna, changed my life as a teenager. I’ve been obsessed with experimental music with post-rock leanings ever since. I’d go to Monorail Records in Glasgow and pick up anything new from the label (usually based on the cover art – the aesthetic curated by the label/artists was wonderful). I found the record labels and artists contributing to this creative ecosystem inspiring. It showed me a different model, one centered on creative expression.

At the moment, I enjoy listening to (and trying my best to understand) the music of Elaine Radigue, Francis Dhomont, Loren Conners, and, most recently, Cucina Povera. I think they’ve all been unknowingly collaborating with me for a while now.

When I reviewed the Abstraction EP, I pegged it as “bright, gentle, and optimistic.” Do you think that’s a fair assessment? If so, how do you arrive at that ‘vibe’ when a lot of ambient electronic music nowadays is dark and droney? And the world being dark and droney, too?

You’re right – I’m always looking for a way to make instrumental (and more left-field music) without the ‘higher access mode’ approach (by that I mean, the “my music is hard to listen to, therefore it must know more than you do” approach). I like to thread/tread fine ground between pop/experimental and abstract/structure.

Tell me a little bit about Dumfries and Galloway. I know much of The Wicker Man was filmed in the vicinity, which is wild. How does the landscape affect the music?

Liminal, fringe spaces are always interesting places for creativity. The way that land visually falls away into the sea in the imagery of The Wicker Man has a similar energy to the kind of stuff I’m interested in: where rural and (semi-rural) Scotland uncomfortably meet urban areas. The boondocks, interspersed with fragments of debris and flickering housing scheme street lights. These places (and the artistic exploration of these places) imbue my work. 

Is there an ideal listening environment or frame-of-mind for Lessening? 

The records (as with most music of this genre) require a certain amount of engagement. The pieces are musical conversations – they want to start a dialog with the listener and, I think, reject passivity. I like the poetics of the bedroom for music listening – that’s where I created the music, and that’s where it probably resonates best. 

• Ralph Kinsella’s Lessening is out now on 8D Industries.

Put the Blueprint Down

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Season 3 of KCRW’s Lost Notes → This week, I spent 30 minutes each morning listening to the third season of KCRW’s Lost Notes podcast series. The other two seasons are terrific, but this latest particularly grabbed me. This time, each episode focuses on a prominent event or artist from 1980. The host is poet and cultural critic Hanif Abdurraqib, approaching his subjects with an engaging language. The series suggests 1980 as a pivotal year, setting the tone for the next decade and reverberating into the present.

If you’re me, the temptation is to skip to the end and listen to the fantastic Grace Jones episode (which also throws in a short history of Chicago’s Disco Demolition, occurring the previous year). But roll through them all, in order, to get a grander picture of the influence that year had on music and culture. Stevie Wonder, Ian Curtis, John Lennon and Darby Crash (together), Minnie Ripperton, The Sugarhill Gang, Hugh Masekela and Miriam Makeba — each topic is fascinating and offers something to learn. 

You can also read each episode online via KCRW’s site (click on the artist’s names above). But Hanif Abdurraqib’s personable narration, peppered with audio and musical examples, is the way to go. It’s a compelling production.

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Throwback on a Comeback: The Last Cassette Tape Factory → I enjoyed this mini-doc on ‘The Last Cassette Factory‘ — though I’m wondering if any tape manufacturers have popped up since the video’s release four years ago. As noted in the video, there’s a resurgence of cassette releases. This growth is partly thanks to Bandcamp and a need to give fans a limited, physical version of a release without breaking the bank for vinyl pressings. It’s an excellent idea for emerging bands to offer cassettes, especially when personalized with homespun artwork and packaging. Just don’t believe that your fans are listening to your cassettes. For one thing, as the first commenter on the video’s page notes, “The problem is I don’t see any quality cassette players being made today.” As for this video, we’ve all seen footage of the whirring machinery found in record pressing plants. It might be surprising to see that a cassette factory’s inner workings are also fascinating and highly technical. 

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A Guide to Sun Ra on Film → A useful list of long-form Sun Ra footage found on YouTube and elsewhere. Some of this I hadn’t seen before. The Magic Sun film, intended as a projection behind the Arkestra as they performed at Carnegie Hall, is particularly wild. And I think the writer of this piece somewhat downplays Space Is The Place — it’s a great movie, low-budget or not. 

As a proponent of focusing influence on one’s own ‘world,’ I like this quote from Ra in the listed French television interview: “You want a better world, put the blueprint down.”

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Ralph Kinsella – Lessening → My 8D Industries label released a new album today on Bandcamp. Titled Lessening, it’s the debut album from Scottish guitarist and ambient producer Ralph Kinsella. I’ve written about Ralph before — I discovered him after he reached out to this blog with his music. A few months ago, he sent the demo for this album, and I haven’t stopped listening. An antidote to lockdown — this is travel in a small room.

The last paragraph of the press release does a great job of describing Ralph’s music:

Kinsella’s guitar is the even thread, sometimes bare and then often processed, awash in texture and synthetic glares. Tracks like “In the In-Between Light” use the guitar to express enormity — of space and emotion — before the song is gently brought close by calming lines and reassuring synth patches. There’s also a soft tension in songs like “Lung Noises,” sharing the masterful slow build of the shoegaze genre’s finest practitioners. Lessening‘s closer, “Born on the Cusp,” offers a resolution — chiming guitars and reverberant tones signaling both loss and promise. This is the sound of an uncertain present feeling its way to that better world.

I hope you’ll check it out. Lessening is available now exclusively on Bandcamp and, like all 8D Industries releases, is set to ‘name your price.’ 

Anti-Social Recording Artists

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I’m thinking about what Darren Hemmings had to say in a recent Motive Unknown newsletter. It’s not a secret that I’m no fan of social media (esp. Zuckbook). You might not know that I’m presently doing a lot of research into how a label or artist can effectively promote music without social media. I’m convinced it’s possible, but not without a fair amount of legwork and reconsidering music marketing traditions. So it was with great interest to see Darren, who runs a marketing consultancy representing the likes of Run The Jewels and Moby, state the following:

… there may be quite a fundamental shift starting here – albeit in very, very early form. It strikes me that some artists are increasingly tiring of existing on other people’s platforms where their relationship to fans is always compromised. Instead, platforms like Bandcamp and community hubs like Discord allow them to sell directly and build a home for those fans that is not subject to algorithmic control over who see their message. They are tiring of social media and tiring of other platforms controlling who they can reach. […] Where I think this could get interesting is when we see the first artists really break through with little support or presence across both DSPs and social media in general. I think many would see that as an impossible notion right now, but to my mind that is something that may happen sooner than we all realise.

I agree. And I would love for some of these breakout ‘first artists’ to be emerging rather than established (I mean, if Bruce Springsteen decided to do a Bandcamp-only release, it would obviously do well).

I also think the anti-platform sentiment that’s loudly brewing isn’t only about lack of direct fan access. There are also political concerns, especially among a younger crop of tuned-in artists. In Spotify’s case, there are problems with the platform’s unsupportive moves against musicians. And issues with Facebook (which, remember, owns Instagram) are so plentiful that the platform’s contributions to things like, uh, genocide are now old news. 

It isn’t easy to find optimism right now, but I’m optimistic about this. Artists and labels are starting to take control. They’re learning that the tools exist, for the first time in history, to reach new levels of independence (and interdependence). You know that thing I like to say: It’s the punk rock dream come true … if you want it.

Bandcamp’s Roots in Fandom

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Bandcamp’s Ethan Diamond doesn’t do a lot of podcast interviews. So his conversation with Andrew Dubber on the MTF Podcast is a good find. Recorded sometime last April, the Bandcamp CEO gives personal insight into the platform and its philosophy. He also talks about the introduction of Bandcamp Fridays to help artists struggling without tour income. The interview happened after the first one took place. 

Bandcamp

And it’s fun to hear of Diamond’s music fandom, including a story about ordering an obscure vinyl LP from a Norwegian band called Koppen — “one of my favorite records.” The creation story of Bandcamp comes out of fandom, too. Diamond was inspired when he bought a digital download directly from the site of a band he liked. The profound technical issues he experienced — this was the web of the mid-00s — put him on a mission to serve the music community by making something better. In other words, Bandcamp is a platform sparked by fandom and in service to musicians. Compare that with whatever inspired Daniel Ek’s recent remarks about Spotify’s artist community — he seems to feel artists should serve him.

But there’s no animosity or sense of competition. Diamond explains that Bandcamp can coexist with Spotify. He rightly believes the two platforms each appeal to different tiers of listeners:

The way I think about it is when I was growing up — so listening to music in the late ’70s and the early ’80s — there were lots of people who exclusively interacted with music through the radio. And then there were the people who bought tapes and bought vinyl records. Not everybody needed to do that. There were a lot of people who were totally happy listening to stuff on the radio. They like music so they turn on the radio. They have this channel that’s kind of the style of music they like. I feel like that’s exactly what’s happening now. The streaming services are a lot like radio. And playlists are a lot like radio. And then there’s this different kind of person who wants to go deep and interact with the artist and own the music. That’s a subset and I’m happy to cater to that subset.

This is spot on. We forget that, in the pre-digital era, the vast majority of people didn’t buy music. The radio or background listening in stores or on TV was sufficient.

Spotify — or any mass audience streaming service — has the goal of monetizing casual listeners’ listening habits. That’s great — there are many paying $9.99 per year who would never buy music otherwise — and the more prominent labels are certainly profiting. But the danger is in pushing listeners who qualify as ‘fans’ to passive listening habits. Labels and artists need to do the opposite: motivate listeners away from radio (Spotify) and into fandom (Bandcamp and their own websites).

A Series of P.O. Boxes

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For all the writing I’m suddenly doing about nostalgia and memories, my memory is terrible. I’m amazed by people who instantly recall faces or specific events from their teenage years as I can barely remember any of that. It’s frustrating. This frustration popped up again as my friend Jeff, who drove us the five hours to see the Butthole Surfers, wonders why I didn’t mention the pre-dawn speeding ticket. Simply, I don’t remember it. I mean — I know it happened, especially now that he brings it up. But it’s not a part of my brain cargo. That slot is empty.

That makes writing about events from my past a little tricky. I guess that’s the case for all of us, as, often unintentionally, we tailor our memories to fit a present story. It’s Kris Kelvin‘s dilemma and his downfall (you should watch Solaris, either one will do). I suggest starting a journal to document your days if you haven’t already. I’m bummed I didn’t start until a couple of years ago.

The present story is the post office. I have many memories of the post office. They’re bubbling to the top as I read with frustration about what that institution is going through. Much of the world’s happenings have caused me (and probably you) incredible sadness and distress over the past months. But I have a strong and personal connection with the post office. It’s responsible for much of who I am and how I cultivated that identity. So, yeah, I’m pretty bummed out right now.

I opened my first post office box when I was sixteen. All you needed to get a P.O. Box was a driver’s license, so, in my world, one quickly followed the other. Living in Central Louisiana in the late ’80s, my internet was Factsheet Five and the classifieds in Maximumrocknroll. That’s where I found punk rock pen-pals, weirdos with photocopied zines, mail art deviants defacing postcards, and experimenting artists encoding noise signals on cassette tapes. I needed a place to receive these subversive materials without alarming disapproving parents. The post office came to my rescue. I’ll go as far as to say that the post office saved my life.

I’ve had a P.O. Box ever since. Every time I move, one of the first things I do is visit the post office and fill out that application. It’s like I have a timeline of my life marked by each of those boxes. I still remember the numbers for some old ones (not bad for someone with a shitty memory). Each box had a primary purpose, different from the one before. That P.O. Box timeline becomes a signifier of what was important to me at that point in my personal history. 

The first box was about connecting and ‘finding the others.’ Discovering who I was and if there were people in the world sharing these strange interests. It turns out there were.

I opened my second box at the beginning of college, where I was still connecting and figuring things out. But I also remember The Village Voice appearing in the box weekly. I’d pour over the ads for the live music coming through the NYC area and dreaming about being in a place where I could see all of that. To me, that box was about the future and its dreams.

Things got complicated with the third P.O. Box. I moved to Florida, grabbed a box, and got involved with the college radio station. It’s a long story I’ll write about someday, but I helped lead a protest movement against the corrupt faculty managing the station. As they employed me (I was the music director), I had to do my activism in secret, distributing leaflets and petitions to be returned to an anonymous mailing address. This unidentifiable P.O. Box drove the faculty crazy — I know they suspected I was behind it, but they couldn’t prove it. 

One day, in the heat of the radio station scandal, I checked my mail at the post office. There was a slip for a certified letter. I took this to the counter, and the postman told me I had to print my name and sign to receive this mail. Of course, the sender would receive this form with my name as a receipt. This was obviously sent by the suspecting station management. No thanks, and nice try! 

My fourth P.O. Box was in downtown Orlando. I opened a record store — Bad Mood Records — and the post office was directly across the street. Incredibly convenient. That was also when I co-founded the Eighth Dimension label and started DJ’ing professionally. So this box was all about receiving vinyl — tasty 12″ promos from across the globe. Every couple of weeks, I faxed out a short store newsletter to all my favorite record labels with my Q-BAM top 10 chart. My phone bill was out of control, but it was worth it. Most days, there were at least a couple of records arriving at my P.O. Box.

In the early 2000s, I moved across town, which meant a new post office and P.O. Box. I started my music publishing business, so I was using my P.O. Box to receive contracts, notices, and other legal papers for the first time. Grown-up stuff. This post office also makes me think about the Great Recession, as I helped support myself by selling off my vinyl collection through Discogs. Ten years before, I went to the post office every day to see what records got sent to me. Now my daily visits were about sending records off. 

These days I have a P.O. Box that’s only used for business. You’ll find it listed at the bottom of my email newsletters. I visit it maybe once a week (and even less now due to lockdown). I don’t necessarily think that’s entirely due to the internet and online communication. Yes, this newsletter might be a mailed zine at a different time. But all these trappings of adulthood — the permanent home address, the decreased need to seek new connections, the DJ’ing career that’s now in the past — have made my post office visits infrequent. But I still get a thrill when I open the P.O. Box’s tiny door and there’s something surprising waiting for me.

So, that’s my little love letter to the US Postal Service. I know a lot of people that could write their own. And many of those people also love music.

The chaotic state of our postal system comes at an especially bad time for the music community. Without in-person visits or merch tables on tours, record stores and artists rely on the USPS to get records and other physical paraphernalia to fans. Media Mail is a godsend here — one can send a record anywhere in the USA at a slower pace for a reduced price. Media Mail was how I mailed the vinyl I sold through Discogs, and it was remarkably dependable — I rarely ran into problems with delays or damaged goods. I’m betting Media Mail is a nightmare right now.

The demand for physical music formats — vinyl, CDs, cassettes — has increased alongside growing dissatisfaction with streaming platforms. Artists make more of a profit, and fans feel supportive of their favorite artists. There’s also a desire for something tangible to hold — representing membership in a cultural movement — that’s absent from digital music. The resurgence of ‘legacy formats’ is a compelling narrative in the modern music industry, an unexpected trend that’s welcomed a lot of analysis. In a new interview with Damon Krukowski, Bandcamp’s Ethan Diamond says, “half of the sales on Bandcamp at this point are for physical goods.” That even surprised me.

What happens to this aspect of fandom with a crippled postal service? Without Media Mail? What happens to record stores and Discogs sellers and vinyl labels? Book stores and other indie sellers are in the same boat, too.

It’s essential to consider the impact the US Postal Service has on maintaining small businesses and independent endeavors. I don’t want to live in a world where only corporations can afford to ship using expensive privatized services or, in the case of Amazon, their own shipping infrastructure. That’s one of my fears about what happens when we come out of the pandemic: a lot of the framework that supports independent business will be gone.

Here’s a good Twitter thread on what we can do to help the USPS. Some of the top posts’ info is a little dated as this is a quickly developing situation. Scroll down a little for some concrete things you can do. And here’s a useful page for ‘How You Can Help Save the US Postal Service’ from the fantastic art site Hyperallergic.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Kosmiche Clicky Keyboard

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I’ve got a few quickies for you and then some music news. 

First, I’ve officially entered the clicky keyboard club. Mechanical keyboards have tempted me for years, and this Kickstarter campaign finally inspired me to take the plunge. My Keychron K8 arrived today, and this post is pretty much the first thing I’ve typed on it. I’m doing a lot of writing and thought a more physical keyboard — with clicks and noise! — would help inspire and lead me frequently into ‘the zone.’ It’s too early to say. I’ve heard some people can’t get used to these keyboards, and it is larger in height than I’m used to. I’m using a palm rest, which helps, but it’s still going to take effort to get acclimated. But so far, so good — the feel is impressively tactile, and I love the keys’ noise. The fancy backlighting makes typing feel special, too. I’ll report back once I get some serious use out of this thing.

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Here’s a fun piece about John Cage’s expertise with edible mushrooms. Well — he was an expert most of the time as there’s that dinner where he unintentionally poisoned his guests. If you know about Cage but didn’t know about his mushroom obsession, then you’ll find this paragraph fascinating:

In one particularly famous episode, in February 1959, Cage appeared on the Italian television program Lascia o Raddoppio (Double or Nothing) and won five million lire (something like eight thousand dollars) by being able to name 24 white-spored agarics — edible mushrooms — that were mentioned in the Studies of American Fungi field guide. Cage listed them in alphabetical order and then bought a Volkswagen bus for his partner, choreographer Merce Cunningham, and a piano for his home in Stony Point.  

There’s a new two-volume book — John Cage: A Mycological Foray — that details Cage’s mad mushroom skills though his writing and essays by others. It looks lovely.

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Speaking of lovely-looking books, Craig Mod — who might be responsible for my favorite email newsletter — has self-published a book based on his incredible Eater article, I Walked 600 Miles Across Japan for Pizza Toast. I know the title of that article is baffling but, seriously, give it a read if you haven’t. This new book is titled Kissa by Kissa, and it expands on the article with lots of new graphics, photographs, and text. It’s obviously a labor of love and looks fantastic. Even more fantastic, Craig coded his Kickstarter-style platform to raise money and sell it from (he jokingly calls it ‘Craigstarter’). It’s open-source and downloadable from Github. Labels and recording artists take note — you could use this to do a PledgeMusic (ugh) style fundraiser for your next album right from your site. (Update: I see the book sold out. Congratulations to Craig! I imagine it will be online in some form in the future, like his ‘digital book’ Ise-ji: Walk With Me.)

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Brian Eno. Laurie Anderson. Nitin Sawhney. Simon McBurney. These four brains got together (on Zoom) and had a conversation about listening. It’s terrific. And Eno’s lockdown beard is impressive.

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My bit of music news is about Gemini Revolution. The brothers Dedric and Delaney — from the cool Kansas City combo Monta At Odds — lead this project. We call Gemini Revolution their ‘alternate timeline band.’ I’ve just released their rad new album Supernova Remnant on the 8D Industries label. Earlier today, I described this album to a friend as “kosmiche-styled space jams, ambient builders, and textured dream-droppers.” I won’t back down from that description. Have a listen in the player below, and if it strikes your fancy — it should! — then please head down to Bandcamp where the album is downloadable at the special price of ‘name your price.’

Surviving Spotify’s Future Landscape

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There’s a lot of chatter about Daniel Ek’s recent interview with Musically’s Stuart Dredge. There are more than a few nuggets to dissect, but this one is getting the most attention:

“There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough,” said Ek. […] “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released …”

As Liz Pelly has explored on The Baffler, Spotify seems intent on influencing artists to tailor their music to benefit the platform. Yes, some point out that in past decades artists used to release 1 or 2 albums every year, so what Ek proposes is nothing new. But the difference is that artists now almost solely rely on touring for income. It’s impossible for most acts to frequently take months off to record a succession of albums without dire financial risk. No doubt you’ve heard the common refrain that bands used to tour to promote album releases, and now it’s the other way around. 

PRS’s Tom Gray illustrates this using The Beatles as an example. The Beatles stopped touring to concentrate on their studio work and, to Ek’s satisfaction, released a lot more than an album every few years. It’s doubtful a 2020 Beatles could do the same. Without touring income, they would be in the hole. Here’s Tom’s take (click here to read the full thread):

Tom’s numbers get a little fudgey — studio costs and such don’t need to be that high these days — but the point stands. The Spotify age is not kind to bands that camp out in studios. (The streaming model is even crueler to those who write songs but don’t perform, but that’s a whole other harrowing tale I’ll save for another time.)

Damon Krukowski challenges Ek’s statement by looking at current Spotify earnings from his former band, Galaxie 500. Krukowski points out that the band hasn’t released anything in over 20 years so, by Ek’s reasoning, they shouldn’t do well in ‘this future landscape.’ But they get more than one million streams a month. That’s pretty good, right? God knows I wish my catalog got half those monthly streams. 

You might think those numbers put Krukowski and Galaxie 500 in the musical middle class. Instead, those streams amount to about $1250 per band member a month. Here’s Damon (click here to read the full thread):

The concern isn’t what Ek refers to as the ‘top tier’ artists. Those are doing fine. The top artists have always done fine. And, for a variety of factors, they can (for now) live off Spotify royalties and the other compounding advantages of fame and exposure. The problem is the disruption of music’s middle class. This sector relied financially for most of this century (so far) on touring. And with COVID-19 in the air, the absence of touring and the diminished value of recorded music creates a crisis. Music’s middle class was already disappearing — in 2021, it could be gone entirely.1Be sure to put a pin on the idea that this disappearing middle class is reflective of income disparity in our society at large.

That’s what this interview — and Bob Lefsetz’s defense of Spotify — glosses over. Of course, wildly successful artists, with tens or hundreds of millions of plays a month, make good money from streaming. And it’s disingenuous to imply that artists complain because they feel entitled to the same. I can confidently speak for most artists that we just want an opportunity to earn a living through our music. Opportunity is not entitlement. Even though an artist’s ‘middle class’ was always precarious, there’s very little chance now to make it work. 

The implication from Ek is — and he’s not that far off — in the eyes of Spotify, you’re either a superstar or an unknown. The insult is Ek saying that the latter position is mostly the artist’s fault because she’s a Luddite who’s not “putting the work in.”

(I’m reminded of this insightful quote from author Nancy Baym: “It’s amazing to me to see how so many careers, in music and beyond, have shifted such that it’s no longer enough to do the work. Now you have to do the work of making sure everyone is seeing that you’ve done the work.”) 

But I’m not placing all the blame on Ek, streaming, and the Napster guys who let this genie out of the bottle. All of that became inevitable as soon as the first ones-and-zeroes were digitally encoded on a compact disc. But as listeners and recording artists, we play a part by accepting the notion that Spotify is unavoidable and necessary. Yes, I believe that Spotify is not going anywhere. And I doubt they’ll change anything except notch their monthly price up a dollar or two in a few years. What it’s essential also to understand is we’re not obligated to play along. 

As concerned recording artists, we don’t necessarily need to remove our music from Spotify (though, if you do exit the platform, good on you). The key is to treat streaming as the entrance of a marketing funnel to lead potential fans to our sites and mailing lists. Let’s look at it as if it’s radio. Radio in the US egregiously doesn’t pay a royalty to performers, but performers still allow their music on the radio as it’s an entry for new listeners. But they never say, “You should only listen to my music on the radio.” 

Or as a more musically-inclined Tyler Durden might say: “The first rule of Spotify is you do not talk about Spotify.” Only post links to your site or a store like Bandcamp. Seriously — there is no reason to send your fans to Spotify. The distant hope that the company will return the favor by adding your song to one of their big playlists is a broken motivation.

As listeners, we have a responsibility, too. I frequently write about the seductive appeal of streaming — I know I can’t resist effortlessly accessing an album or band that I just learned about. But we should also support the artists we enjoy by directly purchasing their music, ordering their merchandise, and signing up for their mailing lists. It’s not that difficult, and these gestures mean a lot to the artists. And, like musical Tyler, we should spread the word by posting to our favorite artists’ websites and Bandcamp pages, not Spotify players. 

We’ll all benefit the sooner we start thinking of Spotify as an occasional sampling tool instead of a go-to listening necessity. Let’s happily hand the platform over to the ‘top tier’ with their frequent releases and domination of playlists. It’s evident from the interview that’s who Ek has in mind for his company, anyway (besides Joe Rogan, of course). 

Bandcamp’s ‘Imperialism’

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There’s a solid profile of Bandcamp in The Guardian with insight into the company and its founder Ethan Diamond. The piece also features quotes from former Galaxie 500 drummer and present digital music critic Damon Krukowski about how an essential element of fandom is the exercising of agency:

The direct connection between fans, artists and labels, whether it’s leaving a positive review or paying an extra few pounds because it’s your favourite artist, is about “being an agent, rather than a passive participant,” [Krukowski] says. “When you have not surrendered your agency, it makes perfectly natural sense to think, ‘What can I do with that agency to take some action?'”

But then the piece strikes a strange note when it reaches for criticism of the Bandcamp platform. There’s so much love for the service — especially right now — that it was probably tough to find someone to give a negative quote or two. In the end, it’s an unnamed ambient artist (not sure if anonymity is warranted here but okay) and his comments are head-scratchers: 

“As a non-American,” he says in an email, “I object to the idea that my music is used by Bandcamp to push what are essentially American political messages, regardless of whether I agree with the spirit of the message. I view it as a form of American cultural imperialism that is ignorant of the international user base.”

I believe it’s a desirable quality for a company to focus concern on where it’s based. It shows that, for one thing, you’re not dealing with a global behemoth (or one currently with those aspirations). And we’re also getting the voice (and, sure, brand) of the people in charge — they’re addressing problems affecting them and their community. Oakland is Bandcamp’s home, and Diamond has Oakland (and American) concerns. I consider that a feature, not a bug.

Many artists donated their Bandcamp sales to charitable causes on June 5th and June 19th. It was good to see some artists pledge to causes addressing their communities — such as M. Sage’s Cattails & Scrap Tactics, which donated to Chicago’s My Block My Hood My City. I have no ties to Chicago, but I was happy for the artist to use the proceeds in this way upon my purchase of the album. And it gives a personal brush-stroke to the artist — knowing what he cares about adds to my appreciation and connection.

Besides, it will do us all good to think locally more often. The internet is good at conditioning us to ignore the things — and injustices — happening right in front of us.

As for imperialism (?), is it the same if a Hungarian company I bought from gave donations to a Hungarian charity? I’m for supporting any company or individual improving their vicinity and encouraging good deeds. The countries that make positive changes influence us all and set examples for others to follow. That’s important, no matter who does it. 

There’s also the Barry Crimmons joke (often recounted by Bill Hicks) about people who ask why, if he’s so critical of the US, he doesn’t move elsewhere: “What, and become a victim of our foreign policy?” That’s a vintage quote but now, more than ever, local change is global.

The mystery artist has more thoughts:

The artist has set up a separate webstore to underline what he sees as an unhealthy dominance of the underground music market. “Bandcamp should be a tool to help artists and labels achieve an end, not the cultural statement in itself. What began as a liberating force is starting to fester into a rigid dead end, stifling the creative freedom of artists by indirectly and facelessly demanding they comply with the cultural standards they dictate to us.”

This opinion sounds like more tiring ‘musicians should just shut up and make music‘ talk. For one thing, Bandcamp’s donations come out of their take, so it’s not like anyone’s forcing the artists to ‘comply.’ And, in my opinion, we should treasure companies that take stands1And, yes, that includes causes that I disagree with. Discerning the owner’s predilections makes it easier to know where to spend my cash. Understandably, this is scary for many companies and their owners, and it’s a form of bravery we should welcome. It tells us they still have a foothold in their communities and aren’t obsessed with scale and the ‘please everyone’ mindset that comes with scale. From a tech company, that’s refreshing. It’s the opposite of Facebook’s refusal to moderate inciting and misleading content for fear of appearing to take sides. Inadvertently, that’s become a ‘stand’ of its own and look where it’s gotten them.

I do agree with one action taken by the unnamed artist. “The artist has set up a separate webstore …” That’s an excellent move. As terrific as Bandcamp is, it’s a mistake to solely rely on the platform — or any third party platform — as an artist’s sole window to her audience and potential fanbase. One should think of Bandcamp as merely a tool and not the hub, the same as Facebook and all the others. An artist’s own website is always the preferable destination.

Incendiary and Extraordinary

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• Tomorrow is Juneteenth, and it’s the first Juneteenth that Bandcamp is donating all of its 15% sales take to the NAACP Legal Defense Fund. They’ll also allocate “an additional $30,000 per year to partner with organizations that fight for racial justice and create opportunities for people of color.” I say it’s the first as Bandcamp pledges to make this an annual thing. Many artists and labels are following suit, promising their sales shares to civil rights organizations, too. So, hey — let’s grab some music. This event is an excellent opportunity to revisit this Reddit discussion on Black ambient and experimental artists to support and this searchable site of Bandcamp’s Black-owned labels and artists. 

• Here are a couple of quick links to incendiary and extraordinary examples of Black art: the 1986 film Handsworth Songs is experimental documentary filmmaking at its best, via John Akomfrah and the Black Audio Film Collective; and this NY Times article from Marcus J. Moore compiling ’15 Essential Black Liberation Jazz Tracks.’ [LINK] + [LINK]

• Twenty Thousand Hertz is an informative podcast that delves into the “world’s most recognizable and interesting sounds.” The latest episode is about a topic near-and-dear to my heart: music copyright lawsuits. The host, Dallas Taylor, examines the ‘theft or inspiration?’ dilemma and lucidly explains the legalities. The podcast episode serves as a good explainer for those who want to know more about the topic and has a few interesting new perspectives for been-down-that-road folks like me. For what it’s worth, I don’t think any of the cases brought up in the episode should have gone to court. I do understand the potential dangers of broadly loosening our parameters on copyright, but letting experts decide on music theft disputes rather than a jury is a better idea. I wrote more about this topic here. [LINK]

• As you know from previous ramblings, I’m thinking a lot these days about how I use the online medium and the digital footprint I’m leaving. I’m playing around more with micro.blog and this site’s connected ‘micro-8sided’ blog. I’m trying out an idea of the microsite as an idea repository — a placeholder for things I’m reading, listening to, and thinking. It looks like this: short ideas and notes jotted down in the microblog, longer and better thought-out pieces on this ‘main’ blog and the email newsletter. I can use the micro to access things that grabbed my interest, expanding on some of those topics here and in the newsletter. That means the microblog provides a peek at what I’m thinking about as a preview to topics appearing here. At least, that’s how it works in theory. I may chuck it all later this week, depending on how time-consuming a labyrinth of thought this turns out to be. Oh, and as I’m lessening my presence on targeted-ad-fueled social media, micro.blog now crossposts to Twitter, and I’ll aim to visit that place less and less. Bye-bye to Facebook, too.

• Here’s a gorgeous ambient track from Dedekind Cut, an artist (and song) recommended in the Reddit thread I mentioned above.

• Lake Holden held a surprise this morning at dawn. Spot the moon. [LINK]

#Worktones: Ralph Kinsella, epic45, M. Sage

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It’s been a while since I rounded up some #Worktones that are inhabiting the home office via a pair of strategically placed desk-top speakers. Here are three albums that provide a calming concentration in these frazzling times.

Ralph Kinsella is a Scottish guitarist hailing from Dumfries and Galloway, a region primarily known to some (me) as the filming location of The Wicker Man. He reached out to the blog with a ‘check out my music’ email. I do listen when emailed (unless I’ve been bcc’ed, in which case I don’t), but I rarely receive delightful surprises like what Ralph had in store. His Abstraction EP is a gorgeous 5-tracker filled with soft, layered tones and subtle shoegaze moments. The guitar is front-and-center but awash in reverb and delay and accompanied by electronics and atmospherics. I’d describe Ralph’s EP as bright, gentle, and optimistic — as if Sarah Records released ambient music. I’m especially welcoming this sort of music into my life right now, and I can’t wait to hear Ralph’s future efforts. The Abstraction EP is a free download on Bandcamp, so there’s nothing to stop you from grabbing it. [LINK]

Continuing with more UK-based guitar ambiance, I was happy to discover We Were Never Here, the latest release from epic45. Rob Glover and Benjamin Holton, who make up the core of the band, started this project in 1995 while still in their early teens. epic45’s discography is a dozen-plus strong, and, sadly, I’m not familiar with any of it. But I take it this beatless and vocal-free album is a slight departure. A limited compact disc version of the album came with a booklet of photos of “familiar suburban and semi-rural ‘nowhere places’ that exist between large towns and cities.” The music matches this description, as these songs evoke vast, stumbled-upon locations — not the intended destination but compelling nonetheless. The sound is lush and memory-inducing, and, in addition to the occasional guitar, a menagerie of instruments, textures, and field recordings float from track-to-track. We Were Never Here is music for movies you watch with your eyes closed. [LINK]

M. Sage is a #Worktones veteran, and I previously remarked on the ‘happy accident’ spirit and sense of emergence I picked up from his music. Cattails & Scrap Tactics is his “collection of fragments, sketches, environments, and atmospheres,” compiled for Bandcamp’s June 5 artist-appreciation day, with all proceeds donated to Chicago’s My Block My Hood My City organization. I can hear the sound of an artist experimenting and wandering, but these are hardly rescued discards. It’s an album of thought bursts, welcoming attention and standing still as a complete document of the creative question. And it’s often beautiful and filled with exciting ideas. You’ll spot a guitar here, too, alongside a bevy of unidentifiable and mostly peaceful sounds to tickle the eardrums. If you’d like a download, you might be too late — the album was only available for purchase on June 5 as a special one-off. But it’s still streaming on the site — and that might be only temporary, too, so listen while you can. [LINK]

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