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More Ghost Than Man: A Spark in the Dark

June 2, 2022 · Leave a Comment

Terry Grant is a painter, a filmmaker, a guitarist, a tinkerer, a voice-over actor, and who knows what else. He’s also More Ghost Than Man, producing music on the knife’s edge of dystopia, meaning his songs seem like they were recorded a few minutes into the future. It’s the sound of NOW while paradoxically vibing out a step or two ahead of the present time. And the path foretold through Terry’s music — and nearly all his work, really — is a dark one, wrapped in inescapable surveillance, technological near-collapse, societal ennui, and lots of shiny, black wires. Yet, despite this potential downer, remember that the act of such creative ambition is inherently optimistic. After all, the artist must assume someone will be around to process and perhaps enjoy all the work. That’s part of the spark that keeps Terry rolling, even though it’s not necessarily a light at the end of the tunnel. 

The Worlds We Made There is the latest long-player from More Ghost Than Man, initially recorded just before COVID-times. The pandemic and its ensuing uncertainty, along with deadly tornados and a strange Christmas Day explosion in Terry’s home base of Nashville, forced the producer to rethink his album. Thus the final result may be darker, angrier, and dense with complaints — I’m sure Terry will tell you it is — but the songs are eerily euphoric. It’s not quite catharsis, but a sort of hesitant reassurance bubbles underneath. Terry’s vocals, especially on “Demons For The Void” and “A Penny Sitter,”can’t help their warm invitation. And the album begins with a ‘mission control’ countdown that initially accompanied a rocket launch. That’s obvious, but my interpretation is it’s counting us to the end of what came before and to the dividing line that sits just before the next age. For better or worse, right?

The newest More Ghost Than Man single reveals a colorful trip of a video for that countdown song and the unreleased b-side “Christianblood.” On the heels of that, I (virtually) sat down with Terry for a deep chat. We talked about our creative processes and how we philosophically approach making albums. Terry also describes how he grabs the spark I alluded to above and why images significantly influence his audio experiments. 

I’ve transcribed a highlight from our conversation, and you can listen to the whole 25-minute chat in the handy audio player. Enjoy.

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MD: Have you seen After Yang yet?

TG: No. I’m dying to, though.

MD: There’s some great world-building. One thing that’s done in the movie, which I love, is there’s a lot of stuff happening that’s not explained. For example, the cars. There are a lot of scenes inside cars. You don’t see the actual car, like in the movie Her where you don’t see any cars because they don’t want to imagine what a car will look like in the future and be wrong.

But inside the cars, there are plants and moss. It’s not very explicit — I missed it at first. It’s like, what is that doing there? And it’s never explained. And then you start noticing other things like there’s a lot of greenery everywhere,

This world they live in maybe had an ecological disaster and they’re trying to move back to this greener world. And it’s little things like that which are left unexplained. That’s one of my favorite things — when any form of art does that, where there’s context beyond the obvious.

So, sometimes when I’m working on songs, I like to come up with a concept in almost a pretentious way. Like it’s a concept album and this is what all these songs are about as a whole. But the difference between me and, say, Yes is I don’t tell anyone the concept. It’s for me only to know. The concept serves only as a thread that ties it all together. Do you do anything like that?

TG: If anything, I might have my own set of emotional goals at the outset if I know I’m going to sit down and make a record, as opposed to just making music. I don’t think I’ve ever made an album where I just record twelve songs and then I’m like, “Oops, I guess I have a record.”

I basically sit down and say, “Okay, I’m embarking on an album-oriented project.” It’s like the Hobbit trying to get back to the mountain and throw the ring in the fire. But for me, I think as complicated as it ever gets I have a set of emotional goals that I’m looking for.

For example, here’s how I’m feeling about the world around me. Right. I’m a little angrier than I was last time I did this. Everything is basically like a touchstone in relation to where I was the last time I put a pin on the map in that respect, compared to the last album. I’m a little angrier and frustrated, maybe a little colder about this, maybe a little warmer towards this. And so I think the music does reflect that in the end. And the album should reflect that if I have been honest with myself all the way through the process, But while making it, I try not to worry about it too much.

I think as long as you’re honest with yourself from the beginning to the end, all the shit in the middle works itself out. But in terms of an overall concept, I don’t know that I’ve done that yet. Although now that you mention that I might try it because I am a big fan of not spelling things out for people and letting them bring their own interpretation to the table.

I mean, not only does art not belong to the artists, but I don’t know that it even really counts as art until someone has looked at it and says, “This is what I think this is.” That’s the moment where it actually becomes art because that’s the moment where it becomes useful.

MD: There are two things that art needs: intention and reaction. I don’t think you can have art without either of those.

TG: And the process of creating is the only part that ever really belongs to us. I’ve been trying to learn to find the majority of my enjoyment of creating art in the process and not from the final result. And then be willing to accept whatever the reaction is because I can’t control that part.

So try to get your purpose and your happiness out of it from purely the creation of it. And then at some point, just let it off into the world where it becomes everybody’s.

More Ghost Than Man - All The Time In The World

MD: I guess the reason why got on a tangent about hidden threads is that your album [The Worlds We Made There], especially after sequencing it, does sound like world-building.

There’s something about it when listening to it as a full album from song to song. One can kind of imagine the world this album is taking place in rather than imagining different tiny worlds where each individual song is taking place.

TG: The whole thing, like when you’re making an album, when you’re in the process of it, it’s like this fever dream. Once you snap out of it, you have a hard time remembering what it was like to be inside the process.

That headspace while making it — you have to channel some other version of yourself or some other energy during the process of making an album. And so it’s hard to think back to what I was really going through emotionally, or analytically when I was making [The Worlds We Made There]. I suppose there is always an element of world-building — you’re trying to tell a cohesive story. Right. An album should be more than just a collection of songs.

MD: But I do think you can get bogged down if you have the mindset of, “I’m recording an album and the album has to be this.” I agree with a strategy of just recording songs and the songs that belong together will find each other. Keep recording until you have those songs. Choose the songs that come together as a concept.

Returning to what you were saying about your music reflecting how you’re feeling at the time or the goings-on in the world, I almost feel like that’s a thread that’s even invisible to you. And a lot of the time it does create something cohesive. This is why we have a Prince vault. He was obsessed with this.

TG: I don’t know about you, but every time I cut a record, if it ends up with 12 songs on the album, that means I had 30 ideas in the demo stage. And then I probably had 20 almost finished songs three-fourths of the way through. Eventually, I choose the 12 that are the most cohesive together when everything’s 75% or 80% done. It’s fully formed enough that you can say, okay, I’ve got an idea what this is going to be like when it’s finished, That’s how I get 12 finished songs. I started with 30 and whittled it down. And so I can absolutely see how someone is obsessive about that as Prince would have endless days’ worth of music hiding out somewhere because I would like to think he probably worked that way, too.

MD: I remember reading an interview with Prince’s engineer Susan Rogers where she said he’d record a song and she would just be like, “This is the best song you’ve ever written.” And then he’d be like, “Nope, not going on the album.” He knows it doesn’t fit. And that’s how these songs appear out of the vault that are amazing. Why did he never release this? It was just because he was obsessed with songs that went together, that fit together.

TG: It honestly has nothing to do with the quality of the idea or how well the production clicked. It’s just if, for whatever reason, you knew that the song was the odd man out, It’s just like when I went back and found “Christianblood” which came out on the single last month. I cut that song not because I didn’t like it, but because it was already too similar to a couple of the things that I knew I wanted to have on the album. Putting that on there, too, would have been like three shades of gray when I only needed the two that were already there. And so I had to set aside.

It’s not like I’m saying I’m going to cut the head off the chicken and it’s going to bleed out. I’m just setting it aside for a little while and maybe I’ll come back to it later and everything will be fine. And it may be even in a different context. And at that point, the only thing that’s really changed is me or what I’m feeling in my approach. So what I was doing when I made that song, you can see something in a whole different light, even though nothing literally has changed about that piece of work.

→ Be sure to explore More Ghost Than Man’s discography on Bandcamp.

Filed Under: Featured, Interviews + Profiles Tagged With: Interview, More Ghost Than Man, Nashville, Prince, Susan Rogers, world-building

The Punk Rock Dream

March 23, 2021 · 4 Comments

I’m watching this Minutemen concert video from 1985 (“And when reality appears digital,” Mike Watt soothsays at 18:57) and thinking about the punk rock dream. American independent music was at its height, disadvantaged, compared to its British counterpart, by the sheer size of the country. For the first time, bands like these were finding nationwide renown without a major label attached. (A quick pause to recommend Michael Azerrad’s essential book Our Band Could Be Your Life if you’d like to learn more about these scenes.) But the dream — yes, the punk rock dream — was autonomy. Self-releasing, self-distributing, self-promoting, self-administrating, self-booking. Some, like Ian MacKaye’s still inspirational Dischord outfit, came closer than anyone had before.

Fast forward a few years after that Minutemen concert. I was nineteen years old and wanted more than anything to start a record label. But those were ancient times, and I had no idea how to manufacture vinyl or find a distributor and doubted it was possible from my lonely North Louisiana dorm room anyway. So I dreamed — came up with names, imagined the types of bands I’d sign, scribbled fake logos, studied the discographies (and personalities) of labels like SST, Alternative Tentacles, and Factory.

What a time. Here I am (guitar) at nineteen, playing something resembling punk rock with my friends (photo by David):

“Home Taping Is Killing Music” was a strange ’80s PR campaign by the British Phonographic Industry, a trade organization representing major labels and distributors. We read that slogan to mean “the music industry” as taping our friends’ records made more music, not less. The punks agreed. Alternative Tentacles released Dead Kennedys’ In God We Trust Inc. on a one-sided cassette — the b-side was blank. The cassette displayed the familiar tape-and-crossbones icon (now appropriated by The Pirate Bay) and the phrase, “Home taping is killing record industry profits!” Below that: “We left this side blank so you can help.”

The major labels were the target of our ire, but, in reality, our problem was with the corporate gatekeepers. Sure, we had our gatekeepers — the fanzines, the college radio DJs, the cool punk rock clubs. Not all gatekeepers are bad, but those corporate gatekeepers insisted on shoving their agenda-culture down our throats. 

Because of this attitude, some celebrated when Napster supposedly (but not really) brought down the music industry. That era offered a glimpse of the power of self-distribution, aided by the internet revolution. As bandwidth got faster and tools more sophisticated and egalitarian, predictions about ‘the end of the major label’ were common (guilty as charged). “No more gatekeepers!” was the rallying cry — that emerging teenage bands would soon have the same chances at an audience as an established superstar. 

The result: not only are the corporate labels flourishing, but new gatekeepers have covertly replaced the old ones. Sure, the power to self-everything is here, but most choose to sieve their independence through an algorithmic filter. We’re gaming the gatekeepers just like old times, but now it’s about massaging the algorithm to get us on the right playlists, to amplify strategically placed hashtags, and to get the targets just right in that boosted Facebook post. 

There’s so much frustration with this newfound reliance on social media and low-paying streaming services. But do things have to be this way? 

Back in my dorm room, I was frustrated that I couldn’t figure out how to do what all the punk-inspired DIY’ers wanted: to navigate this music thing without any interference (or interaction) from ‘the man.’ That was the punk rock dream. And now we can have it but only if we really want it. The dream’s not easy, and algorithms, and the promise of shortcuts, are seductive.

If I’ve personally advised you on label or recording artist stuff, you’ve heard me mention ‘the punk rock dream.’ I talk about it a lot. I’ve been thinking about the concept since that dorm room. So, when I decided I needed a new tag-line for my blog, I decided on “A zine about sound, culture, and the punk rock dream.” Because, really, that’s what the blog and newsletter are all about. (The ‘zine’ part is a nod to how I got started with all of this.)

Revisiting my relationship with ‘the punk rock dream’ inspired me to start the process of moving my email newsletter off Substack. I’ve thought about this for several months and recent debates have strengthened a need for platform independence. The importance of self-publishing is probably best examined by talking through the changing definition of independent music.

The qualifications for ‘independent music’ once seemed cut-and-dry, apparent in Michael Azerrad’s book that I linked to above. Now things are fuzzier. How independent is the punkest of punk labels if they primarily promote through Zuckerberg’s platform, via a corporation so huge it would have given Jello Biafra an aneurysm back in the day? A band might self-release, but are they independent if Spotify and YouTube are the focus of their outreach? One could even go as far as to charge that a reliance on Apple products to make music is a dependence on the most giant of multi-national corporations. 

We can go all over the place with this until it’s just nitpicking and cutting hairs. But my definition of ‘independent,’ which I wrote about here, is summed up by a simple question: do you truly own the work you’re passionate about? 

That ownership includes all the decisions made about how an artist presents her work: how it’s distributed, how direct the access is to the audience, and the alignments that color the public perception of the work. The primary platform hosting this art — your preferred way for people to check out what you’ve made — plays a large part in determining ownership. The person who writes paragraphs of prose as a Facebook post doesn’t own that — Facebook can take it down at any time. It’s the same for a photographer using Instagram as her only portfolio. Or a video-maker hosting his achievements solely on YouTube. I don’t even think Bandcamp is immune, despite its reputation as a bastion of music independence. It’s all the same if you’re relying on it. How screwed would you be if it went away? Or if a corporation that doesn’t share your values acquired it?

I’m not saying you shouldn’t use these platforms. But position your art and the work you’re passionate about under the assumption that these platforms and — crucially — their policies are impermanent. These should be deployed as mere tools, not adopted as foundations. Let your work live somewhere you own, and make that place the primary destination for your audience. Everything else is a funnel. 

Sounds like the punk rock dream, right?

Self-publishing the newsletter is the way to go. I’ve done the research and am looking to apply something close to what Jared Newman is doing (without charging my readers, of course). There’s also some great advice from Ernie Smith of Tedium on self-publishing an email newsletter.

At the very beginning of Ringo Dreams of Lawn Care, I mentioned that the newsletter is an experiment until it isn’t. Changes are just another visit to the lab, mixing chemicals and seeing what happens. I’m constantly testing what independence means in the digital age and how the internet can facilitate — rather than stifle — that punk rock dream. Consider my newsletter and 8sided.blog a continuing report on my findings.

Filed Under: Commentary, Featured, Music Industry Tagged With: Content Platforms, Dead Kennedys, Email Newsletters, Ian MacKaye, Independent Music, Michael Azerrad, Mike Watt, Minutemen, Substack

Rachel Kerry’s “Cute” Hyperpop Experiment

March 8, 2021 · Leave a Comment

The late century’s run of prominent genre/culture movements (examples: hip-hop, techno, maybe even grunge) ended some time ago. But it was replaced by something more subtle and complex. The internet eliminates most cultural isolation, resulting in a wealth of music — both niche and mainstream — freely available to artists in their formative years. This abundance has affected how we listen. There’s no longer only one type of genre we’re into, and, in our art, disparate influences openly collide. That’s always been the case with music on the edges, and past pioneering artists often reached their notoriety through a novel ‘it sounds like X-meets-Y’ recipe. But what’s different is how this approach has finally infiltrated pop music. 

In the past twenty years, exciting and wild sounds increasingly come out of pop music, and sometimes even near the top of the charts. It’s not rare to run across a song that we’d categorize as ‘pop’ featuring elements not out of place on a previously obscure Warp Records release. I believe it was Simon Reynolds who said that one should look toward a genre’s extremes to glimpse where music is headed. That holds, but the rate at which something considered unique and experimental leaves its fingerprints on pop music is getting quicker and quicker.

I thought about this when I heard the Intern remix of Rachel Kerry‘s single, “ur so cute.” The original is a lot of fun, a catchy electronic pop song with a vocal hook that wouldn’t be out of place on a ’50s bubblegum chart-topper. There are subtle synthesized flourishes and voice tweaks that add to its charm and reveal its hyperpop leanings. But then I was given the remix by Intern. This treatment is frenzied and over-the-top, setting the tone in its first seconds with radical vocal manipulations and rhythmic tomfoolery. The adorable vocal hook is still here, but it’s partly serving as an anchor for all sorts of sonic craziness. And then there’s the ragtime piano WUT. This remix is more like a genre detonation than a collision.

Intrigued, I reached out to Rachel Kerry at her London home base to ask about this remix, what it feels like to have her song sonically mangled, and her views on the rise of experimentalism in pop music. 

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8sided: How did the remix come about? Were you specifically looking for this style of remix, or was the final result a total surprise?

Rachel Kerry: My favorite thing about this remix is that I wasn’t looking for it at all. I knew Murphy and Nick from music college and saw them post about their new project, Intern. The first single from their debut EP, “Helium Foil Giant Balloon,” was released around the same time as the original “ur so cute.” I remember listening to their track and thinking, “Hang on, I thought these guys studied classical saxophone; this is so cool!” It wasn’t long after that Murph sent a message saying they’d love to remix “ur so cute.” I immediately said yes. 

Though our sounds are different, Intern and I take our influences from similar places. We all love hyperpop, glitchy bubblegum pop, and strange dance music. I’ve taken that influence and gone in one direction sonically, and they’ve gone the opposite with their project. This means that the sound of the remix pretty much meets back in the middle at our original influences. 

8S: What was it like hearing the Intern remix of “ur so cute” for the first time? 

RK: My first reaction was to laugh, honestly. And I promise that’s a compliment. In this more experimental, hyperpop world, such a big part of it is being tongue-in-cheek, using humor, and accentuating novelty sounds. Just listen to that ragtime piano break; you can’t not smile at that.

What’s great about Intern’s interpretation is how they used everything that was already in the song to warp, stretch, distort, etc. Honestly, I couldn’t even begin to pick apart or understand everything they did, but what I can hear is that pretty much all of those crazy sounds in their version have been made by manipulating something from the original. 

8S: The remix is so different than your original. I wonder if you had any reservations when you heard it?

RK: The first time I heard their remix, no part of me had any reservations about the sound. The only thing that could be a little worrying is what my audience might think. This remix has definitely taken the song from 0 to 100 pretty quickly in terms of introducing more experimental sounds to my music. But the reception has been really positive. I think people are after something a little out there and exciting right now. 

8S: Was your original song ripe for this kind of remix?

RK: I purposefully wrote the song to be as simple as possible. It only has two chords and just a couple of different instrument sounds. I wanted it to sound innocent, you know? It’s cute, and it’s about loving your friend, and I thought a minimalist approach would tell that story best — the simplicity of the original leaves so much scope for a remix to go wherever it wants. 

8S: How does technology influence your own songwriting? 

RK: Technology influences my songwriting process a lot. While I have sat with a piano or guitar to write in the past, lately, I haven’t had access to those, so I write straight into Logic Pro. I start every song by sitting in front of an empty screen and going from there. So, technology is the front and center of my creative process at the moment, though I won’t say it’s how I’ll always write in the future. And I don’t think I’ll start manipulating my lead vocal any time soon. I want to write songs that people can sing from beginning to end, so it’s important to me for my lead lines to be accessible in that way. 

8S: If technology plays a significant role in songwriting, how does that change the idea of a ‘song?’ Songs become much more than notes on a page of sheet music then, right?

RK: I think songs are much more than notes on a page of sheet music anyway! Sure, you can play other people’s songs by reading the chords and the lyrics, but songs have always felt more than that to me. It’s the record that makes the song what it is: the voice, the arrangement, the production. 

There is this purist way to look at songwriting, where you consider something a good song if it can be stripped back to just a voice and a piano or guitar and still sound amazing. I think there is some truth in this way of defining what a good song is. But then you couldn’t play “Ponyboy” by SOPHIE on a piano, could you? And that’s an amazing song. 

The computer is an instrument, and it’s much more versatile than the piano and the guitar. SOPHIE even said (I’m paraphrasing), why would you limit yourself to playing an instrument when you could make anything on a computer? Though I wouldn’t go so far as never to try and write a song that can be considered outstanding in the classical sense, stripped to its bones, and still sounding like a hit. But, really, the songs that don’t do this are and always have been as much a song as those that do. A good song is a feeling, and you definitely can’t write that on sheet music. 

8S: I’m fascinated by the experimental production techniques sneaking into pop through hyperpop and PC music. Do you like the idea of experimental music and pop music coming together? Does it create something new, and do you think a more experimental pop sound has a place on the charts?

RK: I love pop music. Hearing a great pop song is so powerful. And adding experimental elements definitely elevates the music. I think the combination makes experimental sounds more accessible and adds an interesting nuance to the pop genre. There’s an excitement in the melding of these two styles that makes me want to explore it further. Whether that has a place in the charts or not, I don’t know. 

There’s an over-the-topness about PC Music and hyperpop, which might make it ‘a bit much’ for a commercial audience. I also think there’s already proof of its lack of place in the charts. If you look at Charli XCX, she was a charts artist at the start of her career, but when she began collaborating with more underground producers and started experimenting, she pretty much disappeared from the mainstream. But I think it would be cool if this type of music were getting played in the charts. I’d love to turn on the radio and hear 100 gecs. It would also mean I’d know where to find an audience for the music I make, which is one of the hardest things to do as a new artist. They’d just be right there — I’d be making mainstream music! 

8S: A lot of hyperpop — and “ur so cute” — has a sense of humor to it. Does that help make the music accessible?

RK: When I first heard hyperpop and PC Music, I remember thinking it sounded like ’90s Euro-pop times 1000. We all used to listen to “Barbie Girl,” right? But it feels like it’s not cool anymore. I think “Barbie Girl” still sounds really cool. A lot of the glitterbomb, bubblegum, and hyperpop sound uses these older songs as influences in a tongue-in-cheek way, and that’s brilliant. But I wonder whether the world has the sense of humor to push that into the mainstream.

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Rachel Kerry‘s “ur so cute,” its remix, and her other groovy releases are available on Bandcamp.

Filed Under: Featured, Interviews + Profiles Tagged With: Charli XCX, Hyperpop, Intern, PC Music, pop music, Rachel Kerry, Simon Reynolds, SOPHIE

Embrace the Genre

December 1, 2020 · 3 Comments

Like end-of-the-year best-of lists, new genre names are something that music fans love to hate. There’s a mixture of disdain for perceived pigeonholing and a failure to keep up with the latest trends — nothing makes a music lover feel older than a new, incomprehensible genre. Then there’s the sub-genre and the micro-genre. Seriously, it never ends. It’s genres all the way down.

Instead of feeling intimidated, I say embrace the genre and all its fancifully named layers. Genre is an identifier, important in pointing the way and gluing together scenes. There was a time that you could walk into an indie record store, look at the clientele, and guess what genres they listened to by how they looked. It’s harder now that genres are less-defined and blur together — which I’ll argue is a good thing. But it’s also why genres are reaching beyond sonic vibes and sounds, increasingly representative of technological innovation, communities, and desired lifestyles. 

If you’re a musician, there’s nothing worse than the question, “What do you sound like?” We shuffle our postures and avoid answering, or vaguely go for something broad like “rock music.” If you look up old artist interviews with me, you’ll see I often responded with “funk,” which was unfortunate. Why can’t we just own our genre — or create our own? Consider the genre as an elevator pitch. It’s a chance to claim a plot of land and plant a flag. 

Here’s how Seth Godin thinks about genre, as explained in his recent appearance on The Moment with Brian Koppelman:

“People who are creatives bristle at the idea of genre because they think it has something to do with generic. It has nothing to do with generic. It’s the opposite of generic. Genre means that you understand your part in the chain — [and] in the process, in the market — well enough to make something magical that still rhymes with what came before. You’ve done the reading. You respect the audience enough that you can’t just show up and say, ‘This is like nothing you’ve ever seen or heard before.’ It actually is where it belongs.”

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It’s fun to look at the birth of genres. The sounds predate the descriptive monikers, often by many years. Traditionally, genres are christened through these sources:

  • An artist or band name. Bill Monroe’s Blue Grass Boys is where we get bluegrass.
  • Song or album titles. Ornette Coleman’s 1960 album Free Jazz and The Maytals’ 1968 single “Do the Reggay” popularized those terms.
  • Compilation album titles. A ‘scene’ is pre-built into the curated collection of artists, such as the now-legendary producers assembled on 1988’s Techno! The New Dance Sound of Detroit.
  • Lyrics. “I said a hip-hop, the hippie, the hippie to the hip, hip-hop and you don’t stop …”
  • Record labels. In the late ’80s, you would’ve called Skinny Puppy something else if Throbbing Gristle didn’t start Industrial Records.
  • Music Journalists. Simon Reynolds is the ninja of the genre name and is still at it. But even before, there was ‘heavy metal,’ applied to music for the first time in 1970 by Mike Saunders, future vocalist of punk band Angry Samoans. Writing for Rolling Stone, he referred to Humble Pie as “27th-rate heavy metal crap.” Ironically, Sauders did not come up with ‘punk rock,’ which was coined the same year in Creem Magazine.
  • Music Executives. Seymour Stein of Sire Records came up with ‘new wave’ to market all these bands he was signing fresh off the stage of CBGBs.
  • The technology. Dub comes from ‘dubplate,’ which is technically a music-delivery format. But dub is hardly ever heard on a dubplate these days.
  • Territory. We can call music from Guatemala Guatamalen music even though the locals undoubtedly have a more specific name. And the ‘western’ in country & western refers to the western US where many rural workers migrated and settled, especially during the Dust Bowl.
  • Radio. Famously, Alan Freed named his radio show The Moondog Rock’n’Roll House Party. Like in many of the examples above, Freed didn’t use the phrase first, but he popularized it.

There’s one more traditional method of genre creation, which I hinted at in the beginning. The artist comes up with it herself. There’s a lot of power in naming your genre as, if you’re successful and others catch on, you become the forebear. Fela Kuti did this with Afrobeat. And Brian Eno did this with ambient music:

“All the signs were in the air all around with ambient music in the mid-1970s, and other people were doing a similar thing. I just gave it a name. Which is exactly what it needed. A name. Giving something a name can be just the same as inventing it. By naming something you create a difference. You say that this is now real.”

Quick side story: in the late-90s, a friend and I often DJ’ed trip-hop records and hip-hop instrumentals with the turntables pitched up near +8. Speed garage was the genre du jour at the time, so we jokingly named our genre ‘speed downtempo.’ It didn’t take off.

But, yes — sometimes a joke or off-handed comment will spawn a genre name. NYC’s DJ Olive came up with ‘illbient’ as a sarcastic response when a journalist asked if he played ambient. And Gilles Peterson famously once joked that his side room at an acid house party was the ‘acid jazz’ area, birthing a repackaged jazz revival. 

Genre is intrinsically tied to the music it denotes but spreads out to other qualities of the genre’s followers. Goth is as identifiable for its fashion as its sound, and close-knit genres like nerdcore are increasingly identified by membership in their communities. 

What’s interesting — with technological developments inseparable from how we interact with music — is the emergence of genres outside of a musical style. That is, the communities or the platforms define the genre, and the music comes later. 

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I want to look at a few recent arrivals in the pantheon of genres to see how defining our music ends up describing so much more. Be warned — many of these sub-genres contain references to other sub-genres. You might get genre whiplash.

Hyperpop

On the excellent Jaymo Technologies blog, Jay Springett writes about the daunting proliferation of genres and how streaming platforms affect genre creation: 

The world is now dominated by microgenres and subcultures, shaping perception of reality via niche hashtags and network effects. For better or worse someone at Spotify finds or makes up a genre name and then populates a playlist with content. The idea that people would be mad about an online genre having a name and coming from nowhere now seems quaint.

Jay is possibly hinting at hyperpop, a genre name popularized by Spotify via the in-house playlist of the same name. The actual sound of hyperpop is debatable and evasive, with many of its elements drawn from vaporwave, an older genre (by a few years) but somewhat more explainable. There’s a Gen Z do-it-yourself aesthetic, and many of hyperpop’s ephemeral stars are in their early teens. Lizzy Szabo, who helps curate the playlist, understands that hyperpop is “an artist and listening community” as much as it’s a musical genre. One thing to notice about that quote: the listeners are included in the definition, powering hyperpop alongside the creators. To participate, throw aside any reservations about a movement dreamed up by a big corporation. 

Glitchcore

Glitchcore shares many of the artists found on the Hyperpop playlist. Its defining sonic trait is the ‘glitch’ — quick edits, stuttering vocals and syllables, things that would have once made us check our compact discs for scratches. Some even take hyperpop songs and add these ‘defects’ for glitchcore remixes. But glitchcore’s difference is in its inspiration and intention. TikTok videos, with visual glitches matching the audio ones, along with bright colors and flashes, are the reason and original platform for most glitchcore tracks. Like how a TV signal popping in-and-out changes the quality of a show’s dialogue, it’s a visual aesthetic influencing the sound. Glitchcore is a genre given shape by a video editing technique mixed with a nostalgia for digital’s early days of jarring imperfection.  

Lo-Fi Hip-Hop

Like hyperpop, lo-fi hip-hop (or lo-fi beats, chill-hop, or, sometimes, ‘music for studying’) gets its name from a curated spot on a streaming platform. In lo-fi hip-hop’s case, these are streaming channels on YouTube playing an endless selection of music usually accompanied by a looping anime scene. A Gen Z variant of ambient music, lo-fi hip-hop is meant to accompany studying, video-gaming, or zoning out. This is another genre that’s expanded its popularity in COVID-times, with the studying girl of the ‘lofi hip hop radio – beats to relax/study to’ channel serving as a lockdown work-from-home companion. The music itself draws directly from boom-bap hip-hop and — for those in the know — the mellow side of ’90s trip-hop, but is more basic, often constructed from interchangeable sample libraries and beat kits. Lo-fi hip-hop is a diluted version of its predecessors, which is why it’s so effective as in-the-background focus music.

Bedroom Pop

Bedroom pop started as ‘what it says on the tin:’ pop music made in the bedroom. Its unexpected ancestor is the lo-fi indie movement of the ’90s, with bands like Sebadoh and Guided By Voices recording albums on four-track cassette recorders. Nothing kept those bands from visiting a studio, but the constraints inherited through four-track recording were integral to their sounds (and brands). 

The bedroom pop aesthetic predates the pandemic but has unsurprisingly grown during months of lockdown. The songs are generally sparser and have an air of intimacy not found in your usual pop. Vocals are often delivered at an ASMR volume instead of belted out. 

Billie Eilish is the patron saint of bedroom pop. She does record most of her music in a bedroom with her brother, though these raw tracks are then mixed in multi-million dollar studios. As you might have guessed, unlike the four-track to the lo-fi bands, the ‘bedroom’ part is no longer essential to this genre. As the bedroom pop artist Girl in Red says, “Pop bangers are being made in bedrooms and bedroom pop-ish songs in studios. It’s more about how it sounds than where it’s made.”

Slowed & Reverb

Slowed & reverb is one of the oddest new genres, its name a play on the seemingly ancient (a decade+ old) hip-hop sub-genre chopped & screwed. Slowed & reverb appropriates other songs, but instead of ‘glitching’ or ‘remixing’ them, the music is slowed down (‘screwed’) and then doused in reverb. Recent hip-hop tracks mostly receive the slowed & reverb treatment but, as an offshoot of vaporwave, cheesy ’80s AOR songs are frequent targets, too. This genre is all about the feelings evoked — listening is like being lost in a fog that’s hazy, nostalgic, dream-like, and druggy. It also tends to turn upbeat songs into melancholic sobfests. 

Because slowed & reverb uses pre-existing songs, you can only find its ‘hits’ on YouTube, SoundCloud, and (sometimes) Bandcamp. The other platforms have copyright barriers, though some producers have gotten away with compiling slowed & reverb mixes and servicing them to Spotify as podcasts. In a recent development, a few artists are now commissioning official slowed & reverb remixes of their singles, so perhaps there’s growth potential after all.

(Are you interested in creating your own slowed & reverb track? There’s an app for that.)

Ambient Television

This is the newest genre on the list, coined by Kyle Chayka in The New Yorker last month. I’m fudging a little as ambient television is not a music genre but a television aesthetic that draws influence from the same well as lo-fi hip-hop. This example shows how, as with glitchcore, different mediums are interacting to create new genres. 

Ambient television follows Eno’s maxim of “as ignorable as it is interesting,” or as Chayka explains, “something you don’t have to pay attention to in order to enjoy but which is still seductive enough to be compelling if you choose to do so momentarily.” These are the new breed of Netflix design shows or, as Chayka pinpoints, Emily In Paris — TV shows you can look away from to read that iPhone notification without feeling like you’re missing anything. 

There are more intriguing ramifications here when thinking about how streaming influences the ways we absorb digital media. Here’s Chayka again: 

Whereas the Internet once promised to provide on-demand access to limitless information and media to anyone willing to make use of a Google search, lately it has encouraged a more passive kind of engagement, a state of slack-jawed consumption only intensified by this past year’s quarantine ennui. Streaming companies once pitched themselves as innovators for offering the possibility to watch anything at any time, but do we really want to choose? The prevalence of ambient media suggests that we don’t.

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Genre-chasing can seem ridiculous. But, as you see, the names we use to bond music together says everything about how we listen. New genres are a commentary on the present culture. And old ones are an archeological dig. As Seth Godin said at the top of this essay, genres help us understand our “part in the chain.” That goes for the fans as well as the musicians. Genres decode the links formed through technology, platforms, fashion, and community. Embrace the genre.

Here’s a music genre list to scroll through. And here’s an interactive genre chart provided by Every Noise at Once. The latter offers audio samples but keep in mind the music is only part of the story. Chances are both lists are seriously behind on all of the new genres, even if they were up-to-date a week or two ago.

Filed Under: Commentary, Featured, Musical Moments Tagged With: Ambient Music, Ambient Television, Bedroom Pop, Billie Eilish, Brian Eno, Chopped & Screwed, COVID-19, Fela Kuti, Gen Z, Genres, Gilles Peterson, Glitchcore, Hyperpop, Kyle Chayka, Lo-Fi Hip-Hop, Ornette Coleman, Seth Godin, Simon Reynolds, Slowed & Reverb, Spotify, Throbbing Gristle, TikTok

Ralph Kinsella and the Poetics of Bedroom Listening

October 23, 2020 · Leave a Comment

Ralph Kinsella contacted me through this blog and emailed a link to his just-released Bandcamp-only Abstraction EP. The tunes blew me away — this was an ambient music I wanted to hear, melodic and optimistic, dynamic rather than constant, and featuring guitars, both processed and clear. I wrote about it in a previous #Worktones segment, giving the Abstraction EP high marks. But, behind the scenes, I emailed Ralph asking if he thought of following up with an album. And if he’d like my 8D Industries imprint to release it.

Ralph responded with the completed demo of his album Lessening. Though recorded at the same time as the Abstraction EP, Lessening felt like a step forward. Hearing Ralph’s music at a 50-minute stretch suited his sonic world-building. The music is glistening and evolving, taking on suggestive textures that convey movement from place-to-place. I’m loath to bring up ‘the lockdown,’ but these hopeful, outward-reaching tones are an antidote to seclusion.

Today Lessening is available on all the streaming platforms as well as Bandcamp. I can’t think of a better way for 8D Industries to close out this year of uncertainty — it’s an album of hesitant lightness and a resolve to keep going. 

I briefly spoke to Ralph Kinsella about this album, his music, and the beautiful part of Scotland where he resides. 

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I take it Abstraction is your debut under your own name. If so, what’s your background before that? I believe you were in a band or bands, correct? 

Ralph Kinsella: Abstraction and Lessening are the first records I recorded alone, and roughly at the same time, during the COVID-19 lockdown. They are siblings in that way, separated at birth. I wanted to do nothing more than capture something — a feeling, an emotion, maybe. Certainly, the unassailable need for extended and stretched forms of expression. Hopefully, listeners might relate to feelings of detachment and piercing melancholy, as I felt when making the records. 

I spent a long time improvising and experimenting with sounds in the lead-up to these releases. Before making these sounds, I was in various bands (mostly lo-fi bedroom rock). 

Tell me a little about your recording process. Anything surprising, either in technique, location, or even the gear you use? Do you approach the music with a ‘philosophy’? 

I record everything in a spare bedroom, and all the music starts with improvisation — usually on guitar (or synth) with a series of effects pedals. I try to use as little equipment as possible: a Stratocaster, harmonium, delay pedals, a cheapo synth, and a good synth. I use Logic Pro essentially as an eight-track. Limitations are the most important thing for me when working alone. So I avoid using any plugin instruments or too much DSP after recording. Like Keats, the philosophy is ‘truth’ – even though no such thing exists.

As a guitarist, how did you fall into this ambient style of music? Who are your inspirations/long-distance mentors for developing this sound?

The Swedish record label, Häpna, changed my life as a teenager. I’ve been obsessed with experimental music with post-rock leanings ever since. I’d go to Monorail Records in Glasgow and pick up anything new from the label (usually based on the cover art – the aesthetic curated by the label/artists was wonderful). I found the record labels and artists contributing to this creative ecosystem inspiring. It showed me a different model, one centered on creative expression.

At the moment, I enjoy listening to (and trying my best to understand) the music of Elaine Radigue, Francis Dhomont, Loren Conners, and, most recently, Cucina Povera. I think they’ve all been unknowingly collaborating with me for a while now.

When I reviewed the Abstraction EP, I pegged it as “bright, gentle, and optimistic.” Do you think that’s a fair assessment? If so, how do you arrive at that ‘vibe’ when a lot of ambient electronic music nowadays is dark and droney? And the world being dark and droney, too?

You’re right – I’m always looking for a way to make instrumental (and more left-field music) without the ‘higher access mode’ approach (by that I mean, the “my music is hard to listen to, therefore it must know more than you do” approach). I like to thread/tread fine ground between pop/experimental and abstract/structure.

Tell me a little bit about Dumfries and Galloway. I know much of The Wicker Man was filmed in the vicinity, which is wild. How does the landscape affect the music?

Liminal, fringe spaces are always interesting places for creativity. The way that land visually falls away into the sea in the imagery of The Wicker Man has a similar energy to the kind of stuff I’m interested in: where rural and (semi-rural) Scotland uncomfortably meet urban areas. The boondocks, interspersed with fragments of debris and flickering housing scheme street lights. These places (and the artistic exploration of these places) imbue my work. 

Is there an ideal listening environment or frame-of-mind for Lessening? 

The records (as with most music of this genre) require a certain amount of engagement. The pieces are musical conversations – they want to start a dialog with the listener and, I think, reject passivity. I like the poetics of the bedroom for music listening – that’s where I created the music, and that’s where it probably resonates best. 

• Ralph Kinsella’s Lessening is out now on 8D Industries.

Filed Under: Featured, Interviews + Profiles, Listening Tagged With: 8D Industries, Ambient Music, Bandcamp, COVID-19, Guitar, Ralph Kinsella, Scotland, The Wicker Man, Worktones

Memory Color and Kankyō Ongaku’s New Age

September 23, 2020 · 6 Comments

Memory Color's Blue Sun Daydream

Blue Sun Daydream‘s opening track, “Night at Sotokanda,” instantly evokes a scene. A playful melody chimes in layers of background noise before getting washed in reverb tails and floating tones. It seems we’re lost in the Sotokanda district of Tokyo. The sounds continue, echoing grinds and bells, the occasional voice. I’m imagining a railway depot — Akihabara Station, perhaps? — and by the end, we’ve walked on and into the gentle songs of birds. The bells have become meditation bells. These eight minutes are quite the journey.

Portland-based experimental producer Elijah Knutsen has crafted five expressions of Japan on Blue Sun Daydream, released through the new imprint Memory Color. Knutsen pays homage and updates the micro-genre of Kankyō Ongaku, a style of ambient recently popularized by Light In The Attic on the compilation Kankyō Ongaku: Japanese Ambient, Environmental & New Age Music 1980​-​1990. The music is known for calming atmospheres, sparse but memorable melodies, and environmental sounds. It’s music for head-traveling, a concept I’m eager to embrace in lockdown times. 

I’m fascinated by this album and the origins of Kankyō Ongaku, so I requested a Q&A with Elijah Knutsen. His generous responses detail his intentions with this project, the history of this musical aesthetic, why a compact disc release of Blue Sun Daydream is essential, and so much more. And Knutsen opens up many rabbit holes to explore. His recommendations alone are worth several deep dives. (I slightly edited this interview for clarity and concision.)

8Sided: What draws you to Japanese ambient music? What makes it different from other electronic ambient music of different eras?

Elijah Knutsen: The unique sound palette that stems from field recordings and environmental sound is unlike many things I’ve heard before. A lot of Japanese ambient albums are awash with sounds of flowing water, birds singing, rain, and thunder. It takes the music into another dimension of immersion, bringing you to a place you can feel and experience. It adds depth to the idea of music and sound as an art form. 

Second, the unique presentation of these albums is interesting to me. Two of the most well known Japanese artists, Takashi Kokubo and Hiroshi Yoshimura, made their groundbreaking records in collaboration with skincare and air conditioning companies, included free with orders and accompanying sales installations. The idea of creating an entire album based around an inanimate object is intriguing and shows how creative and talented these artists were.

Something I find notable about this genre (and ambient music as a whole) is how it completely shifts your idea of what music could be. Rather than focusing on a melody or chord progression, this music encourages a different way of listening. Things as simple as distant train horns, wind chimes, or muffled conversations are now music. You can go outside and experience that music whenever you want to. 

8S: What is ‘Kankyō Ongaku’? How would you explain it (and its history) to someone new to the genre?

EK: Kankyō Ongaku started in Japan in the 1980s as an offshoot of more contemporary ambient music and became a distinctive form of art. It focuses on ‘background noises,’ including the natural sound of life, with bits of melody blended between the long stretches of environmental sounds. Synthesizers are typical yet used carefully. The patches and sounds used are soft and simple, much like the compositions. The melodies are simple yet evolving — and sometimes not even there.

8S: The Light In The Attic compilation only covers the years 1980-1990. But how did Kankyō Ongaku evolve into the ’90s and to the present?

EK: I feel that the art of Kankyō Ongaku was significantly overlooked, and only now is it becoming apparent how special it is, especially to western audiences. The artists of the ’80s continued making their music, and many went on to work in the film and video game industry (Joe Hisaishi – Studio Ghibli). However, the specific type of Kankyō Ongaku explored by Light In The Attic is mostly from ’80s artists. But Hiroshi Yoshimura’s final album before his passing in 2003, Four Post Cards, sounds directly taken from one of his earlier works.

The sound of Japanese ambient in the 1990s was defined by the artist Tetsu Inoue. Tetsu worked with Pete Namlook and his pioneering FAX label, releasing groundbreaking albums like World Receiver and Ambiant Otaku. These albums defined the genre differently. Instead of programmed synth arpeggios and babbling creeks, Tetsu’s music clouds the listener with dense textures of sound set upon ever-changing noise sheets. Tetsu, unfortunately, dropped off the radar in 2007 and hasn’t been heard from since. 

8S: Are there any notable artists missing from that compilation?

EK: Artists like Hiroshi Yoshimura and Takashi Kokubo are probably the most well known in this genre. Yet, there are other talented artists not included in the compilation. Right now, my favorites are Yutaka Hirose, Tetsu Inoue, Kensuke Mitome, Takao Naoi, and Kazuo Uehara. 

8S: Who are some current artists carrying on the Kankyō Ongaku tradition that you’d recommend?

EK: There may not be another artist exactly like Hiroshi, but there are tons who can fit the idea of Kankyō Ongaku. One of the more experimental artists I’m listening to is Tamako Katsufuji, a sound artist from Osaka, Japan. Her albums are incredibly eclectic pieces of sound art, using field recordings, cat sounds, and singing bowls, all arranged in a strangely calming fashion. Although Tamako’s music is different than Four Post Cards or Tetsu Inoue, her work is as ‘Kankyō Ongaku’ as the giants of the ’80s. The best part about this genre is how encompassing it can be.

The main reason I started Memory Color was to explore the sound of Kankyō Ongaku and experiment with it. I’m also hoping to find others doing the same thing. There are many amazing artists out there who are entirely unnoticed. 

8S: Why is it important to you that your releases are on compact disc or physical formats?

EK: It’s important because, when creating an album, everything from the song titles to the cover design should be meticulously crafted. These things are as equally important as the music. Why should the album have to be stripped down to its bare parts for a streaming website? Many people overlook how special it is to hold something in one’s hands, especially after engaging services like Spotify. Like with a book, the cover and the packaging is as essential to the experience as the content inside.

8S: Do you think there’s a difference in how fans see physical formats now — CDs, vinyl, cassettes — or are they mostly ‘totems’ to represent affinity to the music? That said, should people listen to music on physical formats? Why or why not?

EK: I do believe that many people buy physical releases for the sentimental value. But there are still arguments that formats such as tape or vinyl are the optimal way of listening. I do believe that we can grow tired of the stale sound presented by streaming platforms. One of my favorite bands, Mercury Rev, recorded their groundbreaking album Deserters Songs on physical tape. The frontman claims that the tape captured the music’s emotions in a way digital formats can not.

Going back to what I said earlier, the packaging and artwork are crucial to the album as the music itself. I’ve purchased many releases on CD after listening to them purely on digital, and the artwork and design not shown on Spotify add another dimension to the overall experience.

Elijah Knutsen

8S: You, and the label, are out of Portland. But the label’s website has a .jp address, and song titles have Japanese translations. Are you specifically targeting Japanese listeners?

EK: One of the main reasons I chose to market my label to Japan is its still-thriving physical market. A big goal is to get our releases into actual music stores, so why not try with one of the only places still buying physical releases? I also felt it was important to make the music we’re releasing accessible to Japan, especially if we’re taking such a large amount of inspiration from that country’s sound. 

8S: The press release notes that “the album explores the idea of yearning for another time and place, even if one has never been there.” Is Japan one of those places?

EK: Definitely. I often have vivid dreams about living in another country or place, and then wake up wondering what I’m missing. This feeling also ties into the music on the album. I base many of my albums on places and the feelings and memories they bring about. I like to capture the entire essence of a moment and relive it through the music.

For Blue Sun Daydream, I went on Google Earth’s street view and wandered around in small Japanese towns, noting the names of areas I thought were evocative. I wondered what it would be like to live there. The song titles you see on the album are all real places, more or less. 

8S: The album features evocative sound design. It really is transportive. I assume this is the contribution of Kato Eiji, mentioned in the press release. Can you tell me about this collaboration and how his recordings and input influenced the album?

EK: Yes, I met Kato through an ambient music forum. He posted a link to his Freesound page — that’s a site where I get many field recordings and samples for music. Most of his recordings were done in Southern Tokyo, ranging from train station ambiance to street sounds and rainfall. I used some of his recordings on Blue Sun Daydream, as well as sounds I recorded. His recordings added the extra level of atmosphere that I was looking for. They set the scene for the album. 

8S: What is a ‘memory color’? What does that mean to you, and how does the concept inspire the label’s output?

EK: A “memory color” is, scientifically, a color typically associated with an object through memory, such as a banana being yellow or a leaf being green. It’s the relationship colors have with our memories. Some colors will remind you of the specific things you’ve seen and experienced throughout your life.

However, the label name ‘Memory Color’ is inspired by the feeling of wanting to record moments and emotions somehow and revisit them whenever you want to. It’s a reference to that feeling related to the nostalgia that many people feel when listening to music.

It’s also very much inspired by the sensation of dreaming, and how that plays into memory. In a dream, you can witness an incredibly vivid place or moment. Yet as soon as you wake up, it quickly dissipates, and you can only remember a particular color, sound, or emotion. I believe that the music of Kankyō Ongaku is as close as one can get to capturing those dreams.

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Blue Sun Daydream is available now from Bandcamp and a limited edition handcrafted compact disc from the Memory Color website. 

Filed Under: Featured, Interviews + Profiles, Listening Tagged With: Ambient Music, Elijah Knutsen, Field Recordings, Freesound, Japan, Kankyō Ongaku, Light In The Attic, Memory Color, Mercury Rev, Pete Namlook, Physical Media, Portland, Studio Ghibli

Generous Expertise

September 10, 2020 · Leave a Comment

The terrific documentary about Other Music popped up on Prime Video last month. I’ve wanted to see this for a while — the NYC store, much mythologized, really was the ideal of an indie record shop. It had it all: a niche selection curated by the owners and staff, records filed under sometimes-baffling genre section names, cards with reviews filled to the edges with jumbled handwriting affixed to releases, store layout and organization to the point of disorganization, and so on.

The documentary made me miss New York City (I’m so happy I got to visit a few months before The Strange Times) and, of course, browsing in record stores. But, most of all, I miss the communities and interactions that revolve around great shops. This aspect of music culture was fading, along with independent retail stores, with or without COVID interference.

Other Music, New York City

Record store clerks get a bad rap for being smug jerks, judging customers’ musical tastes from behind the counter. Sure, I know a few of those —perhaps on a bad day, I’ve been one of those — but I think the cliché is overblown. As the Other Music doc shows, record store employees are often helpful experts in their chosen fields. As Caroline said as we watched the movie, “I could listen to them talk about records all day.” They know a lot about music, they listen to a lot of music, and their favorite thrill is turning someone else on to great music. People who work in record shops live for that.

There’s a moment in the documentary when a customer says to the clerk, “I’m looking for something like Lou Reed that’s not Lou Reed.” We wait for the side-glance, or a snarky response, or the indignant huff. The legends and depictions of pretentious record shops train us to believe this might be a terrible thing to ask. The customer is brave even to bring it up. 

But record store staff enjoy questions like this. The request is open-ended but has a launchpad. It’s an invitation to explore, and, most of all, it’s the customer saying, “I trust you to turn me on to something I haven’t heard yet. And I’m inclined to love it.” Maybe that’s just my own experience (I owned a record store once, remember), but I think I’m right. 

I can’t imagine the response if that person asked for “something like Lou Reed but not Lou Reed” on Facebook or Twitter. Maybe he’d get a handful of helpful replies in the spirit of a record shop clerk, but the snark would cover those over like a storm cloud. I don’t know of an internet equivalent of a space where one stranger can ask another for an open-ended recommendation without fear of trolls or insults or intimidation. 

Record stores are places of generous expertise. It’s sad that the concept almost seems quaint in this volatile age. And that’s what I miss the most about stores like Other Music. Hopefully, these stores — Other Music not included, unfortunately — will be around once we get out of this mess. In the meantime, watch the documentary. If you ever had — or have! — a favorite record store, this movie will move you.

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The only distancing that matters pic.twitter.com/cvI57SEman

— Violet Fenn (@violetfenn) August 27, 2020

A couple of weekends ago, 1200 record stores participated in Record Store Day. I don’t need to tell you that this was a weird edition of the annual tradition. Record store day occurs typically in April but, this time was pushed to June, as there was a thing called “wishful thinking” back then. As that plan fizzled out, we’re now celebrating RSD 2020 through three ‘RSD drops’ on the last Saturdays of August, September, and October.1One wonders if this monthly schedule was inspired by ‘Bandcamp Days.’ In part, the idea is that spreading it out will thin the crowds showing up at actual record stores. This schedule, in theory, will also help space out the releases, so they’re not all hitting on a single day. I’m not so sure.

The decision exists in our current retail paradox of ‘less physical customers, more physical sales.’ The dramatic lines in front of record stores (which you can see in photos from a year-old blog post of mine) are no longer welcome. Elbow-to-elbow bin browsing is not allowed. That’s a shame as peeking at the person’s selections next to you is how vinyl junkies make friends. 

Most record stores won’t open their doors to the record-collecting masses. The RSD organizers frowned on online orders of exclusive releases, but this year it’s acceptable. Stores are trying to restrict orders of these limited items to local addresses, which sounds like a losing battle. Some stores are using a lottery to determine which customer snags a rare vinyl release or who gets to step in the store for an allotted time. Others are using platforms like Instagram, posting a photo of the record. Then it’s ‘first come first serve’ among the commenters. And, appropriate for this year of live-streaming, Zoom-led RSD tours from stores are happening.

In Variety, Mick Pratt of the Northeastern US indie chain Bull Moose says of the challenges, “I choose to be optimistic about it and hope that it will be great and it will not result in too much stress, either for staff or for customers who are like, ‘Damn, what I really needed to get through 2020 was this record.'”

How did it go? It seems like it went okay, but shifting vinyl fans from crowding the stores to crowding the internet had foreseeable problems. Here’s a tweet from Damon Krukowski, whose old band Galaxie 500 released the live album Copenhagen for RSD:

Two of the best record stores in the world – @RoughTrade and @amoebamusic – have had web crashes from #RSDDrops demand, so go easy on whoever you’re trying to buy from today. No independent store was built for intensive online shopping like we’re all forced to use right now

— Damon K (@dada_drummer) August 29, 2020

Regardless, the point is to support these stores (among all the other independent businesses you’re supporting) during this difficult time. You don’t need to wait for the next Record Store Day to do so. We can’t lose these places of generous expertise: the record stores, the bookshops, the locally-owned restaurants, the farmer’s markets, etc. I have the feeling once we get out of this, we’ll need these places more than ever. I don’t know how we’ll manage if they’re gone.

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John Shepherd has a generous expertise. You’ve probably heard about the short documentary John Was Trying To Contact Aliens by now. So you know Shepherd’s expertise wasn’t only his musical selections. Though I’m not convinced all those knobs and wires and screens and machinery actually did anything, you know, scientific. You might also know that his generosity extended to alien life forms. He DJ’ed to the great unknown, an audience that may or may not be out there. I know the feeling — I used to have an overnight slot on college radio.

As evidence of my embarrassing music-nerdom, the most crucial part of the documentary, to me, is when, in vintage footage, Shepherd pulls Musik Von Harmonia out of his vinyl collection for a local TV crew. As obscure as that album is now, it was but a rare fossil when that television ‘human interest’ piece aired — sometime in the ’80s is my guess. Shepherd’s geek move was strategic. He knew this would go out on television, potentially to an audience in the hundreds of thousands. So what album does he choose to show? And then he plays some of the music, announcing “now here’s a song from Harmonia” into the microphone. Shepherd’s audience is now more than extraterrestrial, and he knows it. 

Like making friends with the person browsing next to you at the record store, John Shepherd aims for connection. He’s satisfied if that connection is with aliens or a TV viewer left dumbfounded at a Harmonia album on the evening news. The film’s director, Matthew Killip, speaks about these connections in The Guardian: 

Killip was interested in extraterrestrial life less as scientific inquiry than cultural phenomenon – “if you make a film about someone trying to contact aliens, there’s an in-built narrative problem, which is that they don’t contact aliens,” he said. But he found Shepherd’s lifelong interest in contacting someone, or something, in outer space to be “deeply romantic”, and more universal than a guy rigging thousands of dollars of radio and electrical equipment in his grandparents’ living room might seem. “We’re all sort of sending out a message hoping that someone else will pick it up and understand us and understand who we are,” Killip said. “We’re all trying to make contact.”

The compact but poignant documentary John Was Trying To Contact Aliens is streaming now on Netflix. And, John is right — Musik Von Harmonia is an album worth hearing.


This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Filed Under: Featured, Musical Moments, Watching Tagged With: Aliens, Bull Moose, COVID-19, Damon Krukowski, Documentary, Galaxie 500, Harmonia, Lou Reed, Movie Recommendations, Netflix, New York City, Other Music, Record Store Day, Record Stores

Talking Backward

August 17, 2020 · 2 Comments

I encountered Kramer through his band Bongwater, and his production work with Galaxie 500, Low, Daniel Johnston, and many others, all recorded at his Noise New York and Noise New Jersey studios. Kramer’s label Shimmy Disc was a trove of curiosities and, yes, treasures — a label as distinctive as Factory and early 4AD but perhaps even more surprising. The identifiable sound of Kramer’s production (those drums, that reverb) balanced an unpredictable and eccentric A&R taste. Shimmy Disc was a paradox because, when buying one of the releases blind, you sorta knew what it would sound like without having any idea what you were getting into. The genre or style of each record was a mystery until the needle touched the vinyl.

I’ve been fascinated by Kramer’s activities for a long time. Perhaps even more now that he’s living Florida and has established his Noise Miami studio. If I had a band, I would totally take advantage of the fact that Kramer is a four-hour drive away.

I was excited to discover an interview with Kramer, conducted by the writer Rick Moody, on the Believer Magazine site. Then I was disappointed to find out the interview is only three questions long. But that disappointment was short-lived once I realized Kramer answered those three questions with over 10,000 words covering his music story’s early years. And what a story it is — Kramer is an excellent writer, and almost every paragraph is gripping. I’m in for one of the top pledge tiers on Kickstarter if he ever decides to self-publish a memoir.

Kramer’s long answers to the first two questions are terrific and filled with entertaining stories. He talks about his early touring band experience with psychedelic trooper Daevid Allen and the band Gong, and then his entrance into the avant-garde, rubbing shoulders with the likes of John Zorn, Karl Berger, Tom Cora, and (hilariously) Ornette Coleman. In an episode of my newsletter, I discussed a long-form interview with Jim O’Rourke. This second part of Kramer’s interview is like that — it’s ridiculously rich in recommendations and rabbit holes. There’s also lots of folksy wisdom, such as this nugget: 

Never expect your heroes to be fine people. It’s far better to expect the exact opposite. Then you can be thrilled to death when you meet someone who treats you just as you would treat them. Hang on. Hang on just a little bit longer. You’ll meet good people. Eventually.

Kramer is such a great storyteller. Reading this piece had that feeling of a novel you can’t put down. Mesmerized under Kramer’s spell by the first two sections, the third question shook me back to consciousness. Rick Moody asks, “How did you meet Butthole Surfers, and what was it like touring with them?” No doubt, this ride was about to become a roller coaster. 

I find it challenging to explain the Butthole Surfers to anyone who didn’t see them in the ’80s. I saw them twice in 1988, and the effect — especially that first show, with Flaming Lips opening no less — was life-changing. They weren’t the same band for me once they went from two drummers to one, which is a hipster-y “before they were cool” thing to say, but that really did change their sound. During the time I saw the Butthole Surfers, there wasn’t any comparable band. Maybe that video of Throbbing Gristle doing their last concert at Kezar Stadium comes close, at least in intensity. But it’s still a different animal.

The first time I saw the Butthole Surfers was the second ‘real’ concert I ever attended. Someday I’ll tell you my first but now’s not the time. I grew up in Central Louisiana, remember, and we didn’t have many concerts. Well, there were a few — Elvis played our town a few months before he died. But I didn’t go to any live shows throughout my pre-college years. Then I got talked into a road trip to see the Surfers in Houston. That’s a five-hour drive, folks — I just double-checked as I find it hard to believe that we used to drive five hours each way for a concert. It was the first of many of these drives.

I remember not being that excited to see the Butthole Surfers. I thought they were some comedy punk rock act (years earlier I wouldn’t have been that off base). But I read about the first Flaming Lips album in The Bob, bought it, and loved it. I got in the car to see them. 

The Flaming Lips were terrific. Their now-infamous visual show was pretty low-tech back then. They turned on multiple fog machines, creating a thick white cloud on the stage. And then the band played with a bright light behind them, dark shadows within that cloud. We never actually saw the group. When they finished, I remember thinking, “That was the weirdest thing I ever saw.” I had no idea that it would move a notch down to the second weirdest thing in about 20 minutes.

Remember how I said it was difficult to explain the Butthole Surfers? I’m not going to try. There’s a bootleg recording of the concert here, but that’s only half the story. The sounds they were making were unreal — Gibby’s vocal manipulations alone, via the SPX1000 and a digital delay unit, blew my mind. Add the visual overload happening on that stage with the backward projected movies, the cymbals on fire, the eye-patched topless dancer (it’s true) — I wasn’t the same after all of that.

The audience added to the surreal scene, repeatedly climbing tall speaker stacks and jumping tens of feet into the crowd. I never saw mayhem like this before. After the band finished their encore, Gibby came back on the stage and yelled at someone in the audience to approach him. Gibby bent down and exchanged harsh words with this individual. He suddenly pulled a bottle out from behind his back, smashed it over the guy’s head, and walked away.

I’ve thought about that moment a lot. What was it about? Was that guy okay? How could the band get away with that? And then this Kramer interview revealed the secret to me over three decades later:

Gibby clamors back onstage and runs behind Paul’s guitar amp, only to emerge a few seconds later with a large plastic box which I immediately recognize as a case of breakaway bottles we’d been lugging around Europe for weeks … breakaway bottles look like real bottles, but they are actually props made of sugar to be used in theater, film, the circus, etc… you can smash them against someone’s face and no one gets hurt.

There you go. 

I saw the Butthole Surfers again in Houston less than eight months later. My friend David joined me and shot this gorgeous 8mm footage, recently digitized and uploaded to YouTube: 

David writes about this footage and his experience filming it here. And I’m with the YouTube commenter on the show — I’m pretty sure it’s December ’88 at Ensemble Hall, not Numbers (which is where I saw them the first time). But I digress.

When you drive five hours to see a concert you want to make the most of the experience. That’s partly the reason why we used to smuggle tape recorders and 8mm cameras into the shows. We also always tried to blag our way backstage after the concerts. My friends and I all volunteered at the college radio station, so we often used the trusty “we’re here to interview the band” ruse. It worked more often than you’d think.

And we made our way backstage at this second Butthole Surfers show. I remember Gibby towering over a flock of adoring punkers, grinning maniacally as they shouted his name: “Sign this for me, Gibby!” I wandered into a side room, and King Coffey, one half of the drumming duo, was sitting alone. I sat down and struck up a conversation. The Ensoniq EPS sampler was released that year, and we talked about that. King had purchased one, and I wanted to know all about it.

After a few minutes, I decided to do some actual radio business. I pulled out my recorder and asked King if he’d do a ‘radio ID’ for my show. That entailed King saying who he was and then ‘you’re listening to …’ followed by the station’s call letters. He asked me for the station info. “KLPI in Ruston, Louisiana” I replied. King told me to hold on for a minute, and he sat back, deep in thought.

I couldn’t figure out what King was doing as he was visibly making some sort of calculation in his head. Then he quickly leaned forward and said, “I’m ready — start the tape!” I held my recorder to his mouth, and he says, “This is King Coffey of the Butthole Surfers, and you’re listening to KLPI in Ruston, Louisiana, which backward is …” And then he spouted a couple of seconds of nonsensical gibberish.

We laugh, I thank him, and then my friends and I get in a car and drive five hours back to Ruston. 

A couple of days later, I go to the radio station to transfer my recording to ‘cart.’ If you’ve seen WKRP In Cinncinatti, then you’ve seen Johnny Fever take what looks like an eight-track tape, stick it in a slot, and a commercial or radio ID plays. Pre-digital, that’s what radio DJs used. The cart was always cued to the beginning, playing the audio at the push of a button. And, for some reason, to get my recording on the cart, I first had to transfer it to reel-to-reel tape.

I successfully transferred King Coffey’s routine to reel-to-reel, and I readied it for the cart. His fake ‘backward’ talk got me wondering … nah, there’s no way. But the thing about reel-to-reel tape is you can flip a switch, and the tape plays backward. So I listened to the tape in reverse and — you guessed it — King actually did say the station call letters, city, and state backward. Perfectly. It sounded like I was playing it forward. That band made my mind reel even days after the show.

It was about fifteen years later that I picked up Michael Azerrad’s essential history of the US ’80s independent music scene Our Band Could Be Your Life. There’s a chapter on the Butthole Surfers, and, casually, Azerrad throws out the trivia nugget that King Coffey has the unusual ability to translate any sentence backward accurately. 

There you go.

But this is about the Kramer interview, which you should now go read. It’s kind of a love story — a love for music, adventure, and adventures in music — and Kramer closes the piece with these words about the Surfers:

I will love these people long after I am dead. And of that death, thanks in great part to my months alongside them in 1985, I will not be afraid.


This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Filed Under: Featured, Musical Moments Tagged With: Butthole Surfers, College Radio, Flaming Lips, Houston, Kramer, Live Music, Michael Azerrad, Shimmy Disc, Throbbing Gristle

The Soundabout

July 14, 2020 · Leave a Comment

I’m thinking a lot about how listening creates spaces, both shared and solitary. In the Strange Times, with no concerts and shuttered venues, you might think isolated listening is the only game in town. But, unexpectedly, live-streaming is opening up new opportunities for a shared listening experience, and I’m not talking about the facsimile of hanging out with distant Zoom-mates. 

If there’s one thing live-streaming is bringing back, it’s shared listening in our homes. I thought about this last Thursday when I caught Rishi from Elephant Stone live-streaming from his basement. As I listened, I scrolled through the top bar in Zoom, checking out the other attendees. Many had their kids, family, and friends enjoying the stream with them. Eventually, Caroline joined me in our video square, snow-white cat in tow, and we listened together as Rishi rocked out on sitar.

I know we still (sometimes) watch television shows together, but we’re focused on the music in this case. The video might draw us in, but upon our arrival, the image is an afterthought. We’re silently listening, paying attention to sound, occasionally breaking the spell to comment in the ‘chat’ stream on what we’re hearing. In a way, it’s a replication of meeting at a nightclub (though a coffeehouse is more apt) but only with our family and closest friends.

We’ve all seen those vintage photos of the family crowded around the radio, presumably listening to audio theater — but sometimes it’s music that’s holding their attention. And in pictures from the ’50s and ’60s, we see a gathering of teenagers, one placing the record on the turntable while the others gaze at the album cover or dance around the bedroom. Listening was only private if no one else was around. One could wear headphones (now appearing comically oversized), but there was no mobility. Headphone listening could pass for teenage rebellion if the family were also in the room, but mostly it was awkward.

Maria Schneider with Headphones

The transistor radio — and, to a degree, the car radio — allowed the music to travel as the immediate surroundings changed. This movement created the first personal soundtrack, though other people could pop in and out of our movie (in the licensing world, the phrase ‘interstitial music’ refers to music that all the characters in a scene can hear). Then, of course, the cassette and the Walkman added a new way to listen — a genuinely private listening experience. We choose the music, and we choose where we want to go with it. The combination puts us inside the movie, shifting the soundtrack to our inner lives.

The Walkman (briefly called the Soundabout) debuted in most places outside of Japan in 1980. The early versions were bulky and — in a misunderstanding of how the device would change listening — came with an extra headphone port for a friend. A button paused the music and activated a microphone so the paired listeners could talk to each other. Sony jettisoned these features once it was clear users preferred to listen on their own in sonic isolation. 

In a way, the Walkman and its successors aren’t too different from a psychedelic device, like an audio Dream Machine, altering a state of awareness and heightening perceptions of the moment. Music production had already gotten trippy thanks to a chemically-enhanced counter-culture and studio-as-instrument innovations. Once the music appeared in the middle of one’s head with a wider-than-wide stereo field, things got extra-groovy. As we wander about, the brain’s penchant for connecting images with sound adds meaning and color to the more expansive music. 

In the academic paper Make a Sound Garden Grow: Exploring the New Media Potential of Social Soundscaping, the authors cite a 1993 quote from writer William Gibson: “The Sony Walkman has done more to change human perception than any virtual reality gadget. I can’t remember any technological experience since that was quite so wonderful at being able to take music and move it through landscapes and architecture.” The paper continues:

As William Gibson suggests, the Walkman was a revolutionary technology when it was released in 1979 that allowed people to impart a personalized soundtrack over shared public spaces. The Walkman was a significant departure from another popular mobile technology of the time: the boom box. The boom box made private tastes public by merging the music one listened to with the shared sounds of a public space. The Walkman, on the other hand, made possible a more private form of listening.

——————

I remember a time in New York City in the mid-90s. I was walking the avenues with a friend who made especially jarring sheets-of-layered-noise slow techno. He handed me the headphones to his Walkman so I could check out a new track. The music began filling my head with all these textures and brutal sound blasts. Then we turned a corner, and suddenly we were at the edge of a crime scene — yellow tape everywhere, smoke hugging the pavement, men in dark uniforms excitedly talking on radios. I wasn’t sure if we were supposed to be there — it seemed dangerous. And the music instantly became a part of everything around. It was the glue combining the whole of my perception at that moment. We passed the scene right as the track ended. I took the headphones off, looked at my friend, and said something like, “whoa.” Twenty-five years later, that’s still one of my most potent and memorable music moments.

——————

Walkman-adjacent means of listening — today’s earbud activities — seem ideally suited for social distancing. Amanda Petrusich, writing about the approaching ubiquity of headphones four years ago, predicted:

It seems possible, though, that we are slowly reconfiguring music as a private pleasure—that, in fact, all pleasures, soon, may be private. We are all the lone stars of secret films, narrated by and in our own minds, and we seek out music that validates that position: separate, but forever plugged in.

That may have been our trajectory. And beyond facilitating an intentionally isolated experience, earbuds acted as a stay-six-feet-away signal. In co-working spaces, I used headphones to imply, ‘I’m hard at work.’ The seat next to me often remained empty. Headphones on walkers, joggers, and public-transported commuters keep the inquisitive, bothersome, or flirtatious at bay. Headphones became an extension of ‘the bubble,’ a signifier of our personal space.

I know that we’re often not walking around with headphones in our homes — though I occasionally do, don’t judge — but one might think social distancing signals the apex of private listening. But we could have easily anticipated the need to experience things together once again. Staying home for months accentuates the lack of concerts or nightclubs or even a chance encounter with a great song in a retail shop or through the window of a passing car. I don’t know about you, but I’ve found myself listening to — and commenting on — music with family, partners, and friends in my ‘social pod’ more than before. I’m not talking about interacting with music through things like Tim’s Twitter Listening Party. That’s fun and fabulous and, yes, another form of shared listening that feels kinda radical. Besides Twitter parties, I feel like we’re starting to listen together again, live, and in person. I admit the concept is subtle, and you might not notice that it’s happening. And it’s not just through enjoying live-streams together. Our lockdown-inspired shared listening feels new, distant from that family engrossed in radio theater, but operating in a similar momentary environment. 

——————

The music critic Amanda Petrusich, who I mentioned above, also thinks a lot about the spaces we create by how we listen. Back in 2010, she was interviewed for NPR under the Get To Know A Critic banner. The correspondent asked, “What’s your ideal way to listen to a record?”

… it’s true — some music is easier to type to, and some music rewards repeat listens in different ways. My knee-jerk tendency is to want to listen to music on vinyl, through headphones (no earbuds, never earbuds), all alone, with the lights turned off (in other words, the way I listened to music when I was fifteen), but I fight that whenever possible, because it’s really not fair. Music doesn’t function that way; it needs to breathe.

If I’m stuck on a record review, I’ll put something on my iPod and ride around on the subway for an hour, listening on my headphones. I think almost all music sounds better on the subway or in a moving car with the windows rolled down. Or I’ll go for a run with it — there’s no better way to get inside the rhythm section of a song than by running to it. It’s not always practical to implement, but I do at least try to think about where and when something was meant to be heard.

I like the idea of thinking not only about why we listen, but also where and how. We’ve all got favorite songs for specific environments and situations — playlists we make for driving or studying reflect this. But it’s also useful to think about how listening technologies affect one’s perception of songs, whether its headphones or shared speakers or a platform like Spotify. Inevitably these combinations color music and invite context. Deep listening (which I’ve talked about before) requires intentionally tuning these variants, increasing opportunities for meaning and connection. However, surprises that fuse with an unintended soundtrack — like my NYC crime scene episode — can offer the most powerful associations.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Filed Under: Commentary, Featured Tagged With: Amanda Petrusich, Deep Listening, Elephant Stone, Headphones, The Walkman, William Gibson

Brightening the Forest

June 15, 2020 · 2 Comments

I’m testing out the platform micro.blog. At first glance, this looks like a Twitter alternative, as Twitter falls under the same ‘micro-blogging’ genre. The user types in a short update — 280 characters on micro.blog, links and Markdown code not included — and followers will see it. But on micro.blog you can go over the character limit. Then your full post moves over to a personal blog while a truncated version — linking to your post — appears in the feed. So, it’s like a combination of Twitter and a blogging platform.

The differences are more substantial than that. There are no targeted ads, or any advertising, on micro.blog. Instead, users pay $5 a month for an account. This fee not only means the platform doesn’t need ads but also keeps out the bots and most of the trouble-makers. This factor gives micro.blog a different feel than other social media places we’re used to. And as you may have guessed, the downside (?) is that there are also a lot fewer people there.

I haven’t touched on the most remarkable thing about micro.blog yet. When you post, there’s not a lot of opportunity for adrenaline-rush feedback. There are no ‘likes’ or hearts to click — you won’t receive the warm fuzzies of a tweet that’s hearted dozens of times. And, even more alien, you don’t know who follows you. You don’t even know how many people follow you. No one could be following you. Or hundreds. No way to know. You can see who other people are following — this helps with discovering who is on micro.blog. But if they follow you? That’s a mystery.

The only tap on the wall you’ll get from the cell next door is when someone responds to your post. And, being the only option, this seems to encourage people to interact. So far, in my limited experience, the users on this platform are friendly as can be. I’ve peeped in on a couple of disagreements, which were some of the nicest, most civil disputes I’ve seen. That’s jarring when you’re used to the discourse on Facebook or Twitter.

I signed up to experience a subscription-supported social media platform. That is, one that doesn’t do things like suck up personal data, use algorithms to hide posts, tolerate bots and unsavories to strengthen user numbers, or amplify contentious posts to increase angered engagement. I intended to give it a go for a couple of weeks solely for research and then move on. It’s educational, and I’m enjoying myself. It’s like I’ve stepped into an alternate timeline (no pun intended). I might stay.

Sometimes I wonder why I even need social media or an outlet like micro.blog. There is the ‘social’ in social media — keeping touch with friends. I would hope we could stay in touch with each other regardless. Then there’s the town-crier aspect. We want to tell others about the cool things we’ve found, like that hilarious video or the article that totally captures how we feel. I also like using social platforms as a notepad to keep track of things I might want to remember later (like those hilarious videos and spot-on articles).

——————

The cry to ‘delete Facebook’ is particularly loud at the moment. It’s always been in the background — remember six years ago when everyone was going to ditch Facebook for Ello? But with all the recent infuriating activities of Zuckcorp, many have reached a tipping point. And rather than a threat of ‘we’re leaving for someone else,’ the voices are simply saying, “We’re leaving.”

Here are one blogger’s reasons for leaving. And here’s a zeitgeist-y piece in Wired with instructions for deleting social media accounts. Writer and investor Om Malik is vocal about this, too, writing, “If you believe that Facebook is causing long-term damage to our society, and you don’t agree with their values or their approach to doing business, you can choose to leave.” But it’s author Alan Jacobs who really speaks to the punk rock kid living inside my brain:

When you use the big social media platforms you contribute to their power and influence, and you deplete the energy and value of the open web. You make things worse for everyone. I truly believe that. Which is why I’m so obnoxiously repetitive on this point.

——————

Kickstarter founder Yancey Strickler has written about what he calls The Dark Forest Theory of the Internet. He bases his thesis on the metaphor of wandering through a forest at night, which seems quiet and empty. But the forest is teeming with life — everything’s just hiding.

Strickler believes this is what the internet will become as people go off into their private groups and corners of the ‘indie web.’ Then Facebook, Twitter, and corporate social media will get left with the users who are screaming, antagonizing, and spreading untruths. Strickler fears that rather than isolating ugly voices, the ‘dark forest’ might increase their influence:

It’s possible, I suppose, that a shift away from the mainstream internet and into the dark forests could permanently limit the mainstream’s influence. It could delegitimize it. In some ways that’s the story of the internet’s effect on broadcast television. But we forget how powerful television still is. And those of us building dark forests risk underestimating how powerful the mainstream channels will continue to be, and how minor our havens are compared to their immensity.

I’m doubtful. I think there’s a difference between what Strickler calls ‘the mainstream internet’ and the manipulative, corporate, and closed internet we’re escaping. The screamers and the antagonizers are already doing a great job influencing powerful media, and they do it partly by influencing us. We talk about this ugliness on social media, we argue and engage with it, we even ‘retweet’ or share its messages with or without commentary. Then our reactions are amplified by an algorithm that feeds on conflict and anger. Often we spread the awfulness by merely being alongside it.

I don’t think it’s their forest we’re hiding in. If any part of the internet is ‘mainstream’, then it’s the part that’s not closed-off, disagreeable to our values, and sucking our personal data like mosquitos in a rank swamp. Inverting Strickler’s analogy, we should aspire for a forest where we can walk freely in the daylight. Let’s push the screamers to hide in the darkness.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Filed Under: Commentary, Featured Tagged With: Alan Jacobs, Facebook, micro.blog, Om Malik, Social Media, Twitter, Yancey Strickler

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8sided.blog is a digital zine about sound, culture, and what Andrew Weatherall once referred to as 'the punk rock dream'.

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