8Sided Blog

thoughts about music’s place in the 21st century

Choosing, Not Chosen

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Here’s an informative video that inspired a spirited conversation in my household:

I can understand the overwhelming temptation to appease and filter for THE ALGORITHM when you’re making a living off your YouTube and online efforts. But there’s a loss of voice, akin to the loss of agency that casual listening creates. Rather than choosing we’re being chosen.

There’s an SEO plug-in installed on my blog, and it tells me that I should optimize my titles and my content for traffic-catching metrics. I was paying attention to its demands for a while, changing snappy short titles to longer (less fun) ones that complied with SEO-recommended character limits. I was told to insert keywords into the content and always attach eye-catching featured images (I was never good at that aspect). I’d get stressed out when the plug-in told me that I wasn’t adhering to the internet’s mysterious ordinances.

But, here’s the thing: there are many blogs and newsletters that I love, and none of these follow the rules. Some of these authors have a voice that flies in the face of these rules — one-word titles, blog posts with only a few sentences, the minimalist of minimal site layouts. I frequent these outlets for the voice of the author, not any click-worthy title or high search rank. I fear that if we all follow the SEO or algorithmic guidelines, then these voices would disappear. Pleasing the SEO computer is trying to please everyone, and we all know the cliché about what happens when you try to please everyone. But it’s more than ending up not pleasing anybody — it’s about not connecting with your people, to not have a flag on the map of your territory, to be invisible from your tribe.

There are those who are going for mass and, according to their goals, choose to follow the rules. That’s cool. Derek Muller, in the video above, is doing so grudgingly but he’s in the machine where 5 million vs. 10 million views have a direct impact on his project’s budget. Veritasium is a channel with — at the least — staff and travel requirements, so there’s a good reason to keep the views and funding high.1And it’s a well-done science channel, worth your subscription in my opinion. But my needs — and the needs of the bloggers and channels I follow — are different. We’re looking for that longterm connection and an audience that’s on board because of our way of saying things. It’s not that Derek doesn’t want that — it’s evident from his video that his voice and point of view are essential and he’s struggling with maintaining these — but the success of his platform is affected by more important things. On the other hand, at this point, I measure my success by people enjoying what I do and, to paraphrase Seth Godin, missing me when I’ve gone quiet.

I’m thinking about the direction of this blog all of the time. I change my mind about it constantly. But what always sticks is that I want it to be fun for you and — most importantly, if I’m honest — fun for me. I’m using this to find my people, to have conversations, and make those connections. And I’m using it to find potential friends, collaborators, clients, and employers. An SEO plug-in’s suggestions won’t be much help there. I see these imposed guidelines as a detriment and I’m happy to resist. So expect the blog to get more personal, more specialized, and obtuse — my private-made-public playground. No holding back the freak flag.

My Every Day Album Discovery Routine

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I was recently asked, “what are you listening to these days?” I explained that I listen to a lot, and it’s because every day I aim to listen to an album I’ve never heard before

A couple of years ago I was writing a ‘best of’ list and came up short for my top ten favorite albums of that year. I realized I didn’t listen to a lot of new music and that made me feel stale. Of all people, especially in my line of work, I should be on top of what’s new. And one of my most enjoyed pastimes is discovering new music.

I made a pact to listen to an album a day, and one I had not heard before. It doesn’t have to be a ‘new’ album, just new to me. Bonus points if I’m not familiar with the album artist, too. I keep track of my progress by posting the day’s album on my Twitter feed. I’ll often add short commentary and post a link to an informative review or article about the work.

Digital streaming powers this process. Spotify is my personal choice, and the freedom I have to check out and discover new albums is exhilarating. It’s also addictive. And I know your next question: how do I find a new album a day?

I get my money’s worth out of my Spotify subscription fee as I’m using the service almost non-stop. Because of this, Spotify knows my taste well, and its suggestions are usually spot-on. My Discover Weekly playlist is fascinating every time it refreshes. You know the algorithm is doing its job when a song I loved a decade ago but haven’t thought of since pops up. And the Discover tab under Browse yields terrific album choices regularly.

However, I like getting outside of my comfort zone. Spotify’s choices reflect my taste as the algorithm sees it, and that’s cool. But I sometimes want to get outside of my perceived taste and find entirely new (to me) artists and sounds.

So, I pluck titles from the review pages of a few music websites. The ones I regularly visit:

  • The Quietus – I love that the music The Quietus reviews is all over the place. I never know what I’m going to hear.
  • Resident Advisor – Almost always in the electronic spectrum, RA’s album reviews are diverse and filled with treasures, and aren’t as dance floor focused as you might think.
  • Pitchfork – I know I’m not supposed to go here, but this is where I find what’s new in the broader sense. Relatively mainstream albums rub shoulders with underground gems, and I’m willing to sample it all.

I do have a few rules. I grab an album from the bottom of whichever review list I visit. The ones at the top might not be out yet, thus not available for digital streaming. I’ll give any album a chance for two or three songs. If an album doesn’t float my boat, I’m not going to listen to the whole thing. I move on and select a new album when a selection doesn’t satisfy or pique my interest. When I find an album that I’m into enough to finish, I’ll read the review to learn more about it. I’ll also do a quick search for the artist and album to see if there’s anything else I can glean. Then I’ll post it on my pages.

Know that when I post an album on Twitter, it’s mainly for my benefit. I’m keeping a running tab on what I’ve been checking out, and I like to look back to see what made a lasting impression on me. I’ll listen to those again someday, but only after I’ve digested something new. If you, the casual onlooker, consider my postings as recommendations and listen along then I’m flattered.

That’s the process. An album a day. I’ve missed days – in fact, I’ve missed a lot of days lately – as life and travel get in the way. But this has proven to be an enriching practice that I’d like to make into a daily routine. If you also love discovering music, then I’d recommend giving this schtick a try.

Side note: Here I am on Spotify. I don’t make my listening private, so you are welcome to see what I’m checking out in real time. I’m also proud of the playlists I put together and would love for you to give them a go.