8Sided Blog

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Ballad of the Blog

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Perhaps you’ve noticed that this blog is alive once more, after a long and mysterious absence. My newsletter came to a skidding halt about seven months ago, and the blog’s been eerily silent. The only place you could openly find me all this time was Twitter, which is simply embarrassing.

I wrote about this on Twitter last August with an optimistic tone that, in retrospect, was perhaps jumping the gun a little. Expanding on that thread, I’ll say that I was (and am) exhausted — just like many of you. As COVID-times dragged on and on and on and the vicious news cycle dragged on and on and on, the ennui gathered into mountains. There was nothing I wanted to write about. Nothing in my head, nothing inspiring, nothing exciting to document in the early morning hours. Even my journal, updated almost daily for years, went dark.

Luckily my professional life doesn’t rely on writing, so I had the luxury to stop and wait. Nevertheless, I knew that I was hardly alone in this stifled feeling. And, heeding the advice of those talented enough to write through this malaise, I knew the best strategy was to not stress out about my lack of motivation. The recommended move was actually to lean into it — do other things, find new hobbies, read lots of books, and occupy the brain with something other than the fact that the creative plumbing’s sprung a bad leak.

So, that’s what I did. I shifted focus to my spunky music label, 8D Industries. I learned to make tasty and fiery hot sauces (which became a gateway drug to vegan cooking). I got actively involved with marketing Caroline’s growing Kitten School channel. I spent a lot more time with family as I successfully and safely moved mom to a house next door during a pandemic. And I started getting involved in freelance podcast production.

Several months ago, I was hired to edit and co-produce Andrew Loog Oldham’s Sounds and Vision podcast, and the experience has been a delight. If you don’t know, Andrew is the original manager and producer for The Rolling Stones — as just one of his too-many-to-list-here historical music adventures — and he’s got stories for days. Check out the podcast if you’re even a little curious. It’s a lot of fun. I’d recommend the Elliot Easton (guitarist with The Cars) episode for a starter as it’s got lots of juicy behind-the-music-industry tales.

Meanwhile, the writing bug has finally returned over the last couple of months (along with the music bug, but that’s another story). As arbitrary as ‘the new year’ is as a signifier, it’s still a useful prompt to refresh. And that’s what I plan to do. On the immediate agenda: make some changes to the blog (currently in progress!), start blogging regularly again, and then, once firmly in the saddle, relaunch the newsletter. Voilà. Easier said than done, right? But I’m excited nonetheless, and that’s an accomplishment in and of itself.

I’ll finish this deep gaze into my navel with a few notes about the newsletter. 

First off, I’m retiring Ringo Dreams of Lawn Care. I consider Ringo its own series (in the television sense) and a moment-in-time capsule. I’ll call the relaunched newsletter something else (tbd). It’ll have a different format, but I’ll cover the same genre of topics. 

Also, the newsletter won’t be on Substack. I’m exploring a combination of Sendy and Newsletter Glue to host the newsletter on this site. This change potentially sets up a roadblock of discouragement as it’s complicated (oh jeez I’ve got to figure out what a VPS server is). But I want to learn newsletter self-hosting partly as a self-challenge and also to be able to teach others how it’s done. 

If you’re a Ringo subscriber your subscription will automatically transfer to the new entity once I’m ready to roll. You don’t have to do anything, unless you’d like to unsubscribe, which you can do at any time (including now if you’d like). If you’re not subscribed, go ahead and use the Substack sign-up form found in the sidebar of this site. I’ll add your address for the new incarnation of the newsletter upon launch.

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Another personal update: I released a song at midnight on January 1.

Grottoes is a long-imagined project, revealed as I finally step away from Q-Burns Abstract Message. Yes, the AUDIOTOTEMPOLE EP was always meant as a closing of the door. And Grottoes predates “Touchtones (1997),” the earliest reference on that EP. I tried and failed to start a band called Grotto in the early ’90s after the dissolution of my much-beloved (by us and some others) band Tick Tick Tock. There are too many other bands called Grotto nowadays, so Grottoes it is. It looks mightier written as text that way, so win-win.

The quiet first appearance of Grottoes was a remix for Brighton’s The Self-Help Group and the song “Temple OS” (a fine song in its own right, btw). That one was recorded in mid-2021, during my supposed creative lag, and is the last time I worked on something musical. I hoped this would spark other Grottoes tunes to serve as accompanying tracks for something called “Straw Belle.”

“Straw Belle” isn’t new. I started recording it maybe three or four years ago, and it’s a song that I revisited and tweaked periodically. I settled on a final version at some point in late 2019. I feel it’s one of the best things I’ve recorded. And I held it tight — only about four people have heard “Straw Belle” before today — under the assumption that I’d record a few more songs like it and release an EP. As you probably guessed, that never happened.

After encouragement during a catch-up phone chat with my friend Jeff (the bass player in even earlier attempts at bands), I realized that “Straw Belle” would never see the light of day if I attached it to the loose promise of ‘other songs like it.’ So I decided it should finally come out on its own, and, as this revelation came at the end of 2021, New Year’s Day seemed like a novel release date.

For your consideration, here’s “Straw Belle” by Grottoes. Artwork by Matthew Naquin. Secret assistance from The Imprisoned Wizard. Sounds like group homes, wavering spaces, pangs of crunch, tones from belief, e-bow symphonies. I hope you like it. Please tell the others if you do.

Addendum: The Orlando Weekly‘s Bao Le-Huu wrote about my musical shift to Grottoes and scared a few headline skimmers by declaring me dead.

A Certain Smoothness

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Everybody’s Languishing → Adam Grant’s article in The New York Times on “languishing” seems to have connected with a lot of people. Grant defines languishing as “a sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield.” Jason Kottke spoke for all of us when he commented, “Yeeeeeep. Yep. Yep. 1000% how I’ve been feeling today and on and off for months now.” 

We expected unnerving feelings at the beginning of the pandemic. There were warnings to not give in to frustration and sadness, not to kick ourselves if lockdown’s supposed extra at-home time didn’t result in our replication of Newton’s Year of Wonders. Many of us, of course, were hit hard emotionally. But now that there’s light at the end of the tunnel — thanks in part to vaccines, actual leadership, the economy surviving — we should all be Snoopy-dancing, right? Instead, some of us are languishing.

I recently looked back on my journal from a year ago, a reminder of how I felt in the early days of COVID-times. Unsurprisingly, I was despondent in uncertainty, but I was getting things done. I sent an episode of my email newsletter out every week for like eight (or more) straight weeks. I was blogging all the time. And I was continuing to make small moves on the professional side with my music publishing and consulting gigs.

But, man, these last couple of months have been TOUGH. I’m appreciative and thankful to get through the past year — for one thing, I and all of my loved ones are fully vaccinated — but motivation is in the outhouse. I’m no longer consistent with my newsletter, and it feels like I haven’t blogged here in ages. I’m getting professional work done, but my pace is slower than Béla Tarr’s camera trolly. 

That’s why Grant’s article resonates. It’s reassurance — Grant’s nail-on-the-head description of ‘languishing’ confirms that it’s not just me. Whew. And, magically, naming this condition is a great help. Says Grant, “Psychologists find that one of the best strategies for managing emotions is to name them … it could help to defog our vision, giving us a clearer window into what had been a blurry experience.” See also: Steven Pressfield’s technique of naming “the Resistance.”

The article contains tactical advice for dealing with the anguish of languishing. Grant suggests adding small challenges in your day as completing these tasks is a mood enhancer. I assume scheduling challenges in the morning is a good move, to get on the good foot. I’m guilty of usually mulling about for the first few hours of the day, coffee in hand, stressing out about the day ahead more and more as the minutes pass. How about I take that coffee to my desk and write a little something for the blog? That’s a small challenge that always feels fantastic upon completion. This tactic also reinforces that elusive and necessary daily writing practice. And Grant is correct — the day adopts a certain smoothness when the morning begins with a decent word count. 

We’ll see how it goes. As usual, I’ve got plans (lots of ’em), and I want to do them. I’m ready to stomp this ‘languishing’ sensation into the dirt and enjoy the eventual fruits of our post-pandemic season.

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Unwitting Idol → In a story that someone is undoubtedly going to option for a movie, Vladislav Ivanov found himself contractually obligated to compete in a Chinese boy band competition show. Initially hired as a translator, the Russian’s good looks inspired the offer to “try a new life” and join the high-stakes contest. Ivanov quickly realized that ‘member of a boy band’ was not one of his aspirations. Unfortunately, he was held to song-and-dance servitude under threat of a fine if he broke his agreement. The only way out was if the audience voted him off the show:

Using the stage name Lelush, Ivanov told viewers “don’t love me, you’ll get no results”, and repeatedly pleaded with people not to vote for him. His first song was a half-hearted Russian rap, in stark contrast to the high-pop of his competitors. “Please don’t make me go to the finals, I’m tired,” he said in a later episode.

As you may have guessed, this behavior only endeared the beleaguered Ivanov to his ‘fans’ who repeatedly voted to keep him in the competition. Some suspect Ivanov’s resistance was a calculated maneuver, like the reality show contestant who assumes the villain role because people want to see what villains will do next. But a friend verifies Ivanov’s reluctance is real: “He sent me a SOS message saying he couldn’t stand it.” Luckily for Ivanov (but not the rest of us, tbh), his pleading was finally answered. The viewers relented and voted him off the show in the presumably tense final competition.

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Gaze Craze → I had a feeling that the kids are alright, but this clinches it. Following the curious sea-shanty trend, Gen Z’ers are now resurfacing the classics of shoegaze on TikTok. Videos of whippersnappers vibing to My Bloody Valentine, Cocteau Twins, and other favorites from before they were born fill my heart with warm fuzzies. Vice looks at this mini-phenomenon and concludes that this moment — the pandemic come-down moment! — is ripe for a shoegaze revival:

16-year-old Jude Atkins says they got into shoegaze “about a year ago”… “The atmosphere of shoegaze really fits with the bleak, post-COVID, world we’re in. Everyone’s trapped inside and shoegaze has a very dreamy quality to it,” says Atkins. 

The Vice piece also features an observation from music critic Mark Richardson that shoegaze’s sonic gender blurring, often (sonically) equal parts masculine and feminine, appeals to a generation that strongly values inclusion. He mentions the mixed-gender membership of bands like Slowdive and Lush, but I’m thinking more of the vocals on Loveless — it’s known that some of the songs’ ‘female’ voices are actually an electronically processed Kevin Shields.

The shoegaze sound has always nudged from the periphery — one can hear hints of its influence in music that’s surprisingly mainstream — but the true test of a revival is when new musicians take up the mantle. Well, apparently, this is happening. Spotify reported twice as many recordings classified as ‘shoegaze’ released in 2019 than in 1996. Granted, part of the increase is due to the ease of releasing music now vs. the required manufacturing expenses of the ’90s, but still.

Personally, I won’t believe we’re in the throes of a full-on shoegaze revival until everyone starts listening to Black Tambourine again, especially this song:

The Limits of Experimentation

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The absence of a significant musical trend or cultural movement so far in the 21st century: I’ve attributed this to a lack of territorial isolation in that movements (artistic and cultural) would spring out of ‘scenes’ that existed locally but not globally. Now that we have constant connectivity, this separateness is rare, and thus so are movement shifts.

There may also be an element of technology involved, and not just in the advances of global connectivity. Technological progress has created musical trends and genres; think of the increasing number of audio multi-tracks and how that begat Sgt. Pepper’s or Pet Sounds. Or of the fuzz guitar creating psychedelia, the drum machine and sequencer creating electronic dance music, etc.

We can look to film as a guide. There’s a dramatic difference in movies produced in the ’70s versus those in the ’60s and in movies shot in the ’60s compared to those in the ’50s. Many people, especially the young, in the ’70s, would have a hard time watching ’50s movies as they seem old-fashioned. The shift in style and look is pronounced. There are aesthetic differences, too — subjects that were taboo at one time became commonplace decades later, for example — but often, technological developments that influenced the culture inspired these changes.

Think of Jean-Luc Godard and the jump cut. An editing technique that was so radical at the time of Breathless is commonplace in film and TV (and YouTube) now. Godard made it revolutionary because cinema, as a developing art form, still had areas left to explore. As time moves forward, the technology of the medium is no longer one of limitation. 

Another example is the brilliant Russian Ark, an ambitious 2002 film created in a single long camera shot. Digital filmmaking was new, and the hard drive space available to the cinematographer dictated the ‘single shot’ running time of Russian Ark. Compare this to Alfred Hitchcock’s Rope, meant to look as if it is a long, single-shot movie, but throughout, there are several sneaky cuts. The length of a roll of film limited Hitchcock as he had no access to hard drives, but this did not make Rope any less radical in its era. Now, the single-shot film is commonplace — a technique used and overused by modern filmmakers with an almost unlimited amount of digital storage space at their disposal.

Limitations of a medium breed experimentation as the artists push and explore what is possible. With limits removed, this experimentation takes other forms.

Tiny Accidents

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A useful skill in songwriting is the subtle deployment of the unexpected. When there’s a sudden chord change out of nowhere, a melody that rises when you think it should fall, a strange production effect that changes the tone of the song — these surprises generate listener goosebumps. My favorite: when the bass line in The Feelies’ “Slow Down,” which is a constant single note for most of the song, changes to a second note at 2:19. There’s nothing to this — it’s so simple — but it gets me every time.

The trick is that these surprises can’t be too surprising. Sure, in compositions aiming to unmoor the listener (often in experimental music) the surprises are abrupt and heavy. But I think there’s a higher art in subtlety — sonic and compositional changes that are unexpected but not necessarily out of place. Sometimes these sound like accidents, but tiny ones.

Occasionally these surprises or imperfections are genuinely accidental. Think about a singer whose voice cracks mid-phrase, or a botched note in a guitar riff, or a tape delay echo tail that gets a little too out of control. In the podcast series and accompanying book Ways of Hearing, Damon Krukowski mentions his imperfect drumming in recordings by the band Galaxie 500. “We played as steadily as we could,” he says. “But this was a performance. We were nervous and excited. And we sped up at the chorus.”

Sometimes these flaws are unwelcome and distracting. In Galaxie 500’s day, an inexcusable mistake would mean recording a new take of the song. Other times these unplanned incidents are at the edge of unacceptable — such as speeding up in the chorus — and it’s more trouble than it’s worth to re-record. So they get left alone. And, a lot of times, these strange little errors grow to become favorite song moments for both the listeners and the artists.

Now, instead of re-recording, one can ‘fix it in the mix.’ A quantization or manual shifting of beats in the DAW can correct that excited drummer. A singer can choose from multiple takes of a vocal line to replace that bit where her voice cracked for a second. The tape delay is an automated plug-in, so there’s no chance of that echo getting distorted and out-of-bounds.

By nature (or un-nature), digital production provides fewer opportunities for accidents. If a musician or producer wants to incorporate the unexpected in a song, she must program the error into the digital tool. There are now plug-ins and scripts that feature options to randomize settings. One can get carried away — check out the lengths Brian Eno goes to in randomizing Logic Pro:

We commonly refer to these fortunate misfortunes as ‘happy accidents.’ And, outside of software, one can encourage these detours in the analog world. Artists often purposefully set up loose creative environments to inspire a moment of chance. Musicians jam or improvise to see what happens, hoping for a phrase of synergy to develop into a previously unimagined song. Guitarists might try alternate tunings, or drummers might play on unfamiliar percussion set-ups. Even recording in strange surroundings could inspire different outcomes.

There are also creative games. I mentioned Gysin and Burroughs’ The Third Mind in an episode of my email newsletter. The cut-up method detailed in that book is used by a number of artists to summon unforeseen creative options. Here’s a video of David Bowie using the cut-up method. Other examples of creative games are Peter Schmidt and Brian Eno’s well-known Oblique Strategies cards (even used by country music superstars) or John Cage composing “Music For Changes” using the I Ching.

At the beginning of last year, I tried my own creative game project. Before starting a song, I set up a bunch of rules to output random results. These rules covered the sounds I’d use, the tempo, the audio plug-ins, even the song’s title. The project was short-lived but inspired the process of creating the ‘theme songs’ for my newsletter. And I had a name for that project, which I also use to describe the ‘unexpected but not out-of-place’: Tiny Accidents.

In my experience, these accidents are valuable creative exercises. They allow artists to step outside of their heads and develop works that wouldn’t exist otherwise. Each throw of the dice is a chance to learn new techniques by outwitting artistic obstacles. The process is incredibly satisfying. So, I’m resuming my Tiny Accidents practice. And I challenge you to start one.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Choosing Your Input and Collaborating With Ghosts

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I’m fascinated by Steven Soderbergh’s year-end Seen, Read list. The director’s started each new year since 2017 with a day-by-day record of everything he watched, read, and listened to in the previous year. Soderbergh recently unveiled 2019’s list, and it shows that he began the year watching a documentary on Area 51 and ended the year with an obscure ’40s film noir. And judging from everything in between, his media intake is constant and all over the place.

You may wonder how a busy film director and producer has all this leisure time. But is it leisure time? Here’s author and music critic Ted Gioia on the Conversations With Tyler podcast:

In your life, you will be evaluated on your output. Your boss will evaluate you on our output. If you’re a writer like me, the audience will evaluate you on your output. But your input is just as important. If you don’t have good input you cannot maintain good output… I know for a fact I could not do what I do if I was not zealous in managing high quality inputs into my mind every day of my life… This is the reason why I’m able to do this, because I have constant, good quality input, that is the only reason why I can maintain the output.

If you work in a creative field, then you need to have a firehose of input. And that input will directly influence and guide your output. The input isn’t material to copy but is there to provide steady inspiration, affecting creativity’s mental space.

Steven Soderbergh’s media diet is unguided and seemingly unfocused, which opens him to surprises and unexpected creative inspirations. And, in response, his output jumps around genres and styles. There’s not a typical Soderbergh film though there are common threads and themes.

One can also guide the input to focus the output. I remember reading an interview years ago with Robert Smith of The Cure about his creative process. He explained that before recording an album, he selects a playlist of songs that conveys the mood he’s hoping to capture. Then he listens to nothing else but these songs for the entire time that he’s working on the record. That helps him maintain the mindset he’s after, shaping the tone of the album. This practice might be dangerous now that inspiration’s sometimes interpreted as theft, but I believe it’s a great idea to lay these creative foundations. Artists are always collaborating with ghosts, after all. It’s good to curate which ones you let through the door.

🔗→ Seen, Read 2019
🔗→ Ted Gioia on Music as Cultural Cloud Storage (Ep. 79)

Don’t Reveal Your Magic

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I often say that when I was in college, the bands I liked were the ones that seemed to know something I didn’t. The cool ones who referenced art, obscure film, and philosophy created sounds in a way that didn’t seem possible. This hidden knowledge — clues that there were things out there that I was not privy to, waiting for discovery — was a constant tension. The tension not only brought me to these bands, but, in a way, I remained in this tension as a ”fan.” The tension was a thrill, a tingle, a feeling of being a part of something even though I didn’t fully understand.

I relate this experience to bands and musicians that I’m working with today. Social media and the pressure to be unapologetically accessible to fans has removed some of the tension. All the cards are on the table, and the fans know exactly how the magic gets performed. But there’s still a place for mystique and intrigue. And for drawing in new fans who delight in the tension of an enigma.

We can extend this tension across other art forms – movies, painting, even literature. David Lynch’s third season of Twin Peaks is a great example. Left unexplained by both the medium and Lynch himself, the latest run of Twin Peaks wasn’t for everyone. Even some OG Twin Peaks fans I know gave up on it. But the show and art like it still attract die-hard viewers that revel in the tension of the impenetrable. It’s the same tingle I mentioned above – the feeling that these people know something you don’t, and the key to unlocking the secret is hidden deep within the work. Searching for that key is the tension, and it’s a tension that connects fans and tribes. It’s a tension that keeps us coming back.

Making the Case for Blogging

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I’ve had a few friends ask about blogging this week. They have the same questions: is blogging worthwhile in an age of social media? What if no one reads? Which platform is the best? Isn’t WordPress complicated? Well, I have opinions and answers and a desire to help out. This post might be a long one — hold on tight.

I’m hardly an expert at blogging, though I’ve been doing it in stops-and-starts and in various places since the early 2000s. I didn’t have a lot of help and learned as I went along. I stumbled a lot. And I’m still stumbling. It’s from this student perspective that I offer some advice.

Why blog? As I wrote here previously, blogging is “an exercise to notice more, to observe the day with intention, to create firmer opinions and ideas, and to cope with the fears of uncertainty and of time passing.” It doesn’t matter if no one is reading — the act of putting your thoughts down in a public arena is medicine for gathering ideas and inspiring confidence. Bonus: it will make you a better communicator, too.

Social media is a tempting place for posting your thoughts. But don’t give in to convenience. The content you post on, say, Facebook not only becomes corporate property, but you’re enhancing the social media product to appeal to its real audience: potential advertisers. When you post to Facebook, you become part of a product designed to collect advertising dollars and please shareholders. I find that troublesome.

Even more troublesome is how these social media companies operate and the damage they inflict in pursuit of profit. And they actively imply their necessity, giving rise to questions like, “Why should I blog outside of Facebook?” It’s the commercialization of our thought-space and precious attention, something Jenny Odell talks about extensively in her terrific book How To Do Nothing. Odell says, “I will participate, but not as asked,” framing the refusal to contribute to the corporate product as a form of #resistance. “I want this not only for artists and writers but for any person who perceives life to be more than instrument and therefore something that cannot be optimized.”

The other problem with a social media platform is that you lose control over what you’ve written. This dilemma is real in a legal sense — read those terms of service agreements — in that the platform can exploit what you post without your permission. But it also means that if you decide to move your content to another platform or even archive it for safe-keeping, you’re out of luck. Social media platforms make it nearly impossible to collect or move your content.

Here’s a confession: in the mid-2000s, I used MySpace as a blogging platform. Some of my favorite things I’d written were posted there, including diary-like tales of travel and the DJ life. When MySpace’s future looked shaky, I fruitlessly searched for a way to export the posts. And then I discovered older posts were deleted already. Now all of that writing is lost forever. Who’s to say something similar won’t happen with Facebook?

Now I use WordPress. I was hesitant at first, as I assumed there was a steep learning curve. I used the platform in the very early 2000s and found it frustrating at the time. But a couple of years back I decided to charge in head-first and was pleased with the improvements made to WordPress. It is now a cinch to set up, and the back-end is a breeze to navigate. I’m also a fan of the Gutenberg editor recently added to WordPress — posting and editing is as fun as it is on Squarespace.

I did use Squarespace for a while. It’s a good platform. After a few years, I found myself outgrowing its limitations, so I moved to the much more flexible WordPress. I was also taken aback by an announcement that CSS editing would soon only be allowed at a higher price level. Squarespace backed down on that, but it made me realize the platform could change its features and fees at any time. And, though you can export your content from Squarespace, it’s done in a way that’s not easy to move to other platforms. When I did this export a little over a year ago, images were not included, which was disappointing.

I enthusiastically recommend blogging, and I recommend WordPress. You’ll get a lot out of the writing practice — I honestly think it makes life better — and WordPress ensures the content is yours to keep. As for social media, the key is posting links to your blog posts (and you may have found this post via social media link). Sending people to your blog is like welcoming them to your home, rather than having them meet you in a rented hotel room.

Here are a few tips and recommendations about setting up a blog on WordPress:

  • Grab your domain/URL. Finding something unique and sticky isn’t as hard as you think. Be creative. I use Namecheap for my domains, and I’ve heard that Hover is good, too. A domain is around $10 a year. Before purchasing a domain, search for the company name (like “Namecheap”) and “coupon code.” These companies are always running promotions.
  • Next, find a hosting company. You could use the same company as your domain, but I think it’s good to keep the hosting separate. You could use wordpress.com for hosting, but explore other options for the best price and features. I use Hostinger and appreciate the customer service and bang-for-your-buck on the pricing, which is generally below $5 a month. Here’s a list of other recommended hosts.
  • Once you have all of that sorted, it’s super-easy to get WordPress active on your domain. All hosts will have instructions for how to do this — here’s Hostinger’s process to give an idea of how painless this is. If you’re still feeling gun-shy, many hosts will do this for you for a small fee or even no cost. But I recommend doing it yourself to learn a little about how WordPress works behind the curtain.
  • In my opinion, the toughest thing about WordPress is choosing a theme. There are so many out there. I’d suggest looking at other blogs and finding layouts you like. Then apply this tool, which will tell you what themes those blogs are using and where to find them.
  • There are many high-quality free themes out there (especially if you want a minimalist look), but you may find a paid theme has the best appearance and features. It’s often worth it to go for a paid theme for the support alone — most theme designers I’ve encountered are super-helpful with questions about setting up and customization. And, another good thing about any WordPress theme is if you grow tired of your current one, it’s easy to switch. For the most part, your content won’t be affected by a change in theme.

And here are a few things I’ve learned about blogging in general:

  • Don’t worry if your traffic is slow or non-existent. That’s not why you’re here. If you’re consistent and honest in your writing, you’ll gain an audience, especially as organic SEO kicks in after a few months. And regarding SEO, read my post on the subject from a few weeks ago.
  • For inspiration, carry around a small notebook and write down cues to remind you of thoughts that come up, things you see, conversations you have, and what you’re watching or listening to. Consult the notebook when you sit down to write. These cues will spawn writing topics.
  • Another way I get inspiration is to look at other blogs. I have a bookmark folder of blogs to look at if I lack motivation or am doubting the practice of blogging. Seeing others doing it well, and having fun with writing always sparks my motivation. A few of my ‘inspiration blogs’ belong to Austin Kleon, Warren Ellis, and John Gruber. These three blogs are entirely different from each other — which is the point — but all spot-on in approach. It’s inspiring to see how different bloggers individually tackle their platforms and make fine-tuned magic happen for their readers.

Let’s talk about Medium for a minute. I do like Medium — it’s a sharp and simple blogging platform with a strong sense of community. Though one of those pesky corporations (it was founded by Ev Williams, former CEO of Twitter), Medium doesn’t have a corporate vibe and lacks the vitriol and manipulation of the social networks. Its heart seems in the right place, as writers can get voluntarily paid through its partner program. It’s easy to export your content, too — you can download your articles as HTML documents collected in a ZIP file.

But it’s still someone else’s platform, with the impression that you’re writing for (and building) Medium rather than your own identity. Josh Pigford of Baremetrics summed it up nicely in his article Why We Transitioned from Medium Back to Our Own Blog:

I realized Medium is really great about surfacing content, but it removes the face of it. It neutralizes all content to basically be author-agnostic. It’s like Walmart or Amazon in that you can buy from thousands of different brands, but you rarely actually know what brand you’re buying…you just know “I got it from Amazon.”

Same with content on Medium. Sure, you can see who the author is or what publication it’s on, but ultimately your takeaway is “I read this article on Medium”, and that’s not what I wanted.

But I do use Medium. I crosspost the longer, more evergreen articles after posting on this blog. I use Medium’s import tool, which makes this seamless and also removes any SEO conflicts caused by identical articles. I do this because I’m reaching a different audience through Medium, one that might be interested in discovering and reading my blog.1The overwhelming majority of my post views are still directly on my blog, not on Medium. I’m also in the partner program, and a couple of articles have gone mildly viral, paying out about $50 each. Why not, right? But this blog is the focus, and I wouldn’t create exclusive content for Medium.

So there it is. I hope this post is helpful. Nothing would make me happier than inspiring you to start a blog. Seriously, give it a go. Write about what’s precious in your life, your obsessions, and what you’re trying to do better. It might be frustrating at first, but once you get in the writing rhythm, wonderful things will happen. Be consistent, be honest, have fun, and, to paraphrase Timothy Leary, “Let the others find you.”

Update: As I was writing this, I kept recalling an outstanding piece from a few months ago also on the subject of blogging. After racking my brain I finally remembered and located it. So if you’re still on the fence you should immediately read this post by Disquiet’s Marc Weidenbaum. Here’s an excerpt:

And don’t concern yourself with whether or not you “write.” Don’t leave writing to writers. Don’t delegate your area of interest and knowledge to people with stronger rhetorical resources. You’ll find your voice as you make your way. There is, however, one thing to learn from writers that non-writers don’t always understand. Most writers don’t write to express what they think. They write to figure out what they think. Writing is a process of discovery. Blogging is an essential tool toward meditating over an extended period of time on a subject you consider to be important.

Daily Blogging, Even on a Rainy Day

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Someone, somewhere out there, might be noticing that I’m blogging again. Yes, there are more than a few time gaps in entries if you go through the back posts. The quality varies, with quick ‘quotes from articles’ type posts rubbing shoulders with the less frequent meatier commentary. The majority of the posts are strictly music industry-oriented.

I’m not sure why I kept dropping off (and I’m not sure if I’ll drop off again tomorrow if I’m honest) but I may have been doing this for the wrong reasons, in turn putting some pressure on myself. The idea might have been to transmit some authority and knowledge on these subjects and to find a niche in the music industry pundit-sphere. With those goals, there’s only so much I can write, and just so much that indeed maintains my interest.

But writing is important to me, as is getting better at it. I want to be a writer, sure. Have you heard the advice for people searching for a calling, telling them to think back to what they wanted to do when they were little kids? I didn’t want to be a musician, or a label manager, or an industry pundit — those ambitions appeared later on. When I was in grade school, I wanted to be a writer, plain and simple. I was sort of obsessed about it if I remember correctly.

Seth Godin’s been doing the rounds. He’s got a new book, This Is Marketing (I’ve got it here and can’t wait to dive in). Seth’s appearing on tons of podcasts and, as I love hearing him talk, I’ve been listening to a bunch, one after the other. Binging Seth. And a natural question he’s asked repeatedly in these interviews is, “What’s the best advice you can give to our listeners?” His answer: blog every day.

You’re either thinking “that’s great for Seth” or “he must know what he’s talking about” as the guy has been blogging every day without fail for years — here’s post number 7,000.

Seth said this about daily blogging on the Unmistakable Creative podcast:

If you know you have to write a blog post tomorrow, something in writing, something that will be around six months from now, about something in the world, you will start looking for something in the world to write about. You will seek to notice something interesting and to say something creative about it. Well, isn’t that all we’re looking for? The best practice of generously sharing what you notice about the world is exactly the antidote for your fear.

I love this: daily blogging as an exercise to notice more, to observe the day with intention, to create firmer opinions and ideas, and to cope with the fears of uncertainty and of time passing. The idea of a daily blog seems challenging but, after only a week into it, I’m already remembering more about my days, and putting little mental placemarks on the moments I want to write about later.

I’ll still do the occasional meaty posts about subjects like why music streaming is the best/the worst, but most of what you’ll see here will be somewhat stream of consciousness — derived each day from what I read, what I watched, what I listened to, who I spoke with, what I’m thinking about, where my head’s at. I hope it will be at least mildly entertaining. If so, I’ll eventually launch a weekly (or every-other-weekly) newsletter compiling the best of my frantic observations and recommendations. At this point, I’m sure you can hardly contain yourself.

Will I keep it up? I think so. I bet I’ll miss a day or two occasionally. But I’d like to give this a go with the hope that eventually I’ll be writing without hesitation and acutely aware of what’s happening around me. I also want the discipline, as maintaining this practice should get me on track to schedule in other tasks that require discipline, like recording new music.

Apologies if this ends up a self-indulgent mess (possibly it already is). But I am doing this for myself after all. Another in a line of creative experiments, fuel for the creative life I’m aiming to lead. Game on.

Musical Memories from Imaginary Places

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I came across this wonderful article in The New Yorker about a YouTube-posted version of Toto’s “Africa” made to sound like it’s playing in a shopping mall:

In my 3 a.m. mood, the YouTube edit, uploaded by a user named Cecil Robert, was almost too affecting to bear; it sounded like longing and consolation together, extended into emptiness, a shot of warmth coming out of a void.

Oddly, listening to Toto’s “Africa” in a mall seems to trigger some fundamental human emotion … hearing a song you love when it’s playing from elsewhere is a reassuring, isolating experience: you feel solitary and cared for at the same time.

Recall that Brian Eno conceived of what he termed ‘ambient music’ after being forced to listen to a harp recording at low volume, accompanied by the natural sound of rain outside his window. Eno probably never heard a harp mixed with outdoor rainfall before, so there wasn’t a past emotional reference that affected him. It was the context of where the music existed in his mind, inspired by factors like environment, volume, reverb (natural or otherwise), and sonic quality (the frequencies that were accented or muffled). Just the same, I’m not sure if the author of the New Yorker article experienced “Africa” at a shopping mall in her childhood. But the combination of imagined context (a shopping mall, where she spent time in her youth) and a beloved song from the era triggered an emotion from a memory that probably never happened.

The YouTube clip shows a photo of a shopping mall interior, located in Everytown, USA, and the parenthetical subtitle “playing in an empty shopping centre.” This description in itself is odd, as the poster’s US origin makes me expect “center.” Perhaps he’s fittingly an anglophilic victim of the ‘80s British Invasion? But I digress – my point is that the recording would not have the same effect without the photo of the mall or the subtitle planting the seed in our heads. Instead, the picture could be of an aircraft hanger, subtitled “playing in an empty aircraft hanger.” Would retired airplane mechanics suddenly get all swoony?

Probably not. The shopping mall is powerful for contextualizing as we’ve all heard music blaring through similar retail compounds. It’s doubtful an airplane mechanic regularly heard music blasting through a hanger. The potency is in connecting two parts of the brain that agree on a possible spatial and temporal environment for a song. This song sounds different — that’s because we’ve been told it’s playing in a shopping mall. Our experience allows an understanding of this context, and now we’re feeling twice as nostalgic.

This experiment is insightful. I’ve always felt that, as a music producer, creating make-believe settings for songs can accentuate the song’s ability to connect with listeners. By constructing a world that the song takes place in – whether a particular room, or a landscape, and/or a different time – and allowing this to influence production decisions like reverb, stereo placement, equalization, and extraneous sounds, the song has the potential to open the listener’s imagination. However, there’s no reason to state that you’ve set the song in a shopping mall or any other imagined territory. By following through on intention and delivering context, the song becomes more of a living thing and cinematic, with the listener encouraged to create his or her story.

This idea isn’t original. There are a number of songs and albums inspired by fictional places. But, if you haven’t considered this creative game, then I recommend it. And I’m asking you to fabricate the whole story, look, and feel of the place. Is it rocky or is it soft? Is it high up or underground? Are you there alone or are people, plants, or animals with you? Does this place have a name?

Early in my recording career, I met producer Howie B., and he gave me this advice: “Invent a mental movie scene and record the soundtrack.” Howie meant this in terms of an imaginary film dictating the builds and turns of a song, but the movie’s setting would naturally influence the sonic characteristics. Even without action, a scene set in outer space gets scored differently than one occurring on the Amalfi Coast. And, to emphasize this point, no one has to know the location or plot of your mind-movie. Keep it your secret – that will encourage you to stretch, go to places that you might be embarrassed to reveal, places from your memory, or even appropriated scenes from movies that exist in the real world.

I’m simply proposing a creative exercise to give your muse some extra juice. Unless you’re making music that Eno would define as ‘ambient’ — that is, background music meant to be listened to alongside its environment – you shouldn’t use a fantastic imaginary setting to compensate for a half-written song. And subtlety is key. Overdoing your ‘sailing through the Grand Canyon’ tune with heaps of reverb and bird noises will probably be more distracting than affecting. But contextualizing music, as an occasional practice, might guide the producer toward fascinating discovery and, like Toto in a shopping mall, give the listener an unexpected jolt of emotion and haunting familiarity.

The Zen of Consistently Recording Songs, Not Albums

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Author James Clear recently published an enlightening post about goals vs. systems. He proposes that one can find effectiveness in a project by focusing on systems and jettisoning goals.

The general idea is this: a goal to complete a novel in three months is intimidating, and this looming target often triggers anxiety and procrastination. Regardless, you should have a system planned out to reach that objective, such as ‘write five hundred words each day.’ Clear argues that you may find yourself more productive by not having the goal, but maintaining the system. Just simply write five hundred words a day without the pressure of an end goal. Soon enough you’ll have that novel.

As Clear explains:

But we do this to ourselves all the time. We place unnecessary stress on ourselves to lose weight or to succeed in business or to write a best-selling novel. Instead, you can keep things simple and reduce stress by focusing on the daily process and sticking to your schedule, rather than worrying about the big, life-changing goals. When you focus on the practice instead of the performance, you can enjoy the present moment and improve at the same time.


These sentiments echo the advice that I give to music producers who are stressed about ‘not enough time in a day’ to finish an album project. Take it from me, writing and recording an album is nerve-racking, especially when you’ve put the process in the context of resulting in an album statement.

A simple way to remove the stress and put the fun back into recording is to forget the album. Just record songs. Those songs may show up on an album, but don’t think about that now. Just make a point to write and record every day. Stay consistent, and keep up the practice, and you’ll end up with a bunch of songs. Whether you want to release them individually, as EPs, or as an album will be your choice, rather than a ‘goal’ choosing for you. As a bonus, this will become a habit. You’ll continue to write and record every day even after the ‘album’ is finished.

Not enough time in the day? Forgo watching Unbreakable Kimmy Schmidt tonight and instead spend thirty minutes in your DAW. Not inspired? Play around with sounds and loops. Delve into that new soft synth you purchased last week. Waiting for inspiration is for producers who don’t deliver. Chances are once you start messing around inspiration will magically appear.

There’s also the Seinfeld method, which is another great tool for consistency and output. Jerry Seinfeld uses this to make sure he sits down to write every day. Via Lifehacker:

It’s more commonly known as “Don’t Break the Chain,” and the concept is simple: spend some amount of time doing a desired activity every day and, when you do, cross off that day on a calendar. This creates a chain of Xs showing your progress. If you don’t do your specified task on one day, you don’t get an X and that chain is broken. It seems almost too simple to work, but it’s allowed me to accomplish so much more than I ever thought possible.


I think a trick here is to get a big, bold calendar and hang it where you can’t miss it. Use a thick marker – maybe even bright neon ink – to X out the days. Working on music thirty minutes a day is a good starting point, and let the calendar’s visibility remind you of the task at hand.

Not every day has to be successful or produce the beginning of the next big hit song. The point is to be working at it consistently, and the long-term result (or goal, if you’d like) is that you’ll be so much better at what you do with a large body of work to show. And I’m certain there will be a potential hit in there somewhere.