8Sided Blog

the scene celebrates itself

On Social Media and Teeth-Gnashing

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When purchasing an item — a pizza, a pillow, or a phone plan — from a corporation that doesn’t share our ethical stamina, it can feel like willfully supporting the opposition. But we often don’t look that deeply into the vile whims of a brand’s owners or, if we are aware, can justify the quick pang of guilt by the low amount of investment. Regrettably, I feel that whenever I order from Amazon. 

Many of us try our best to consciously steer toward products and companies that align with our values, and it’s easier than ever to mine information to guide us. We’re all trying our best in this space — I know I’m doing a lot better than I was a few years ago — but it’s impossible to be perfect.

Social media platforms are a bit different. They’re free, for the most part, so it doesn’t feel like we’re handing over money that’ll end up used for nefarious purposes. But, from another point of view, social media is worse. By participating, we risk adding value to that platform. That multi-paragraph reminiscence posted on Facebook adds value to Facebook. Jazzy cooking tips uploaded to TikTok add value to TikTok. And, I’m embarrassed to say, those snappy one-liners and threads I post on Twitter create some value for Twitter. Not that my one-liners are any good, but many folks post their best stuff on social media and only social media. The value these folks get is negligible, but, in aggregate, the value earned by the platforms is enormous.

My thoughts today are consumed by my always twisty relationship with social media. I’ve been conflicted since the Friendster days. Still, I have always participated, only mildly aware of the value I added to the succession of platforms I frequented. Like you, I used social media to keep in touch with old friends, make new friends, ask questions, share recommendations, and vent. I also used these platforms to promote my music, show what I’m working on professionally, find gigs in faraway cities, and get subscribers to my email newsletter. It always felt like more take than give — social media served me, not the other way around. But I was wrong. Only in the past several years have I realized this deception is embedded in social media’s design. My participation creates value, a notch on a chart at a shareholders’ meeting.

I want that ‘take’ aspect, though. I want to bring people to my blog, email newsletter, and music projects. Social media has its uses, despite the formidable downsides. I’m now examining this question: how can I use social media with the intention of adding as little value to the platforms as possible?

As an experiment, I’m going to step away from Twitter. That doesn’t mean I’m going silent or deleting my account. Instead, I’ll become intentional in what I bring to my feed. Ideally, posts will always contain a link away from Twitter. Most of the time, this link will send you to 8sided.blog. In other words, my feed becomes a signpost to find my blog and other projects. I don’t know yet how much I’ll engage on Twitter — I have many ‘Twitter friends,’ after all — but I’m hopeful I can steer conversations to my blog comment section or email exchanges.

A few years ago, I stopped posting on my Facebook personal page, though I still update the 8D Industries ‘fan page’ with release news. In the spirit of this experiment, I’ll start using Facebook the same way I’ll use Twitter: blog links, project news, and prompts to move any discussion to my blog. I have no idea how that will go — I worry the post comments will tempt me to start monitoring Facebook, and I don’t want to get into that. But, as with Twitter, anything I post will contain a link that goes to a site I own.

Even this little bit still adds a smidgen of value to these platforms. Does the potential of redirecting users to my blog deliver a greater value for me? Am I naïvely imagining some sort of personal ‘carbon offset’ to social media’s harm? The intangibility is frustrating, and, just as I don’t want to increase the profits of that pizza company or the pillow guy, it pains me to think that I’m part of an ‘active users’ stat that shows up in a Facebook or Twitter earnings report.

Maybe I’m putting off the inevitable. Perhaps this experiment will yield nothing but teeth-gnashing and anxious excuses. Something tells me cold turkey is a better option, especially if a particular former head of state gets his accounts back.

I’m giving it a try anyway. That means I’m pledging to write a lot more on this blog. Now that I’m freeing up the mental space previously taken up with concocting snappy one-liners for Twitter, it should be easy. And, believe me, after today’s events, I’ve never been more inspired to write a blog and send out an email newsletter.

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I’ll finish with some quick technical notes. My goal is to never directly go to these platforms. Instead, I will post remotely using Publer (referral link), the best option I’ve found for doing that sort of thing. I’ll use Fraidycat to keep up with the interesting Twitter accounts I enjoy and Nitter to look at any Twitter feeds or posts. For Safari, an extension called Privacy Redirect will automatically go to the corresponding Nitter mirror when you click on a Twitter link.

Posting on the Facebook personal page is more challenging as there aren’t any remote options available via their API. As far as I know, presently, one can only post remotely to a fan/business page or a group. I may have to post and immediately hit the road (I use VPN and tracking blockers). Again, I’m not sure if that will work as comment engagement will be a temptation. If I see comments building to a link I post, I’ll have stock copy-and-paste text for replying, requesting that we take it to the blog comments section. I doubt that will be too effective, but it’s worth a try.

I’ll update you on how this goes. And I’d love to hear what you think. I’ll see you in the comments section.

Anti-Social Recording Artists

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I’m thinking about what Darren Hemmings had to say in a recent Motive Unknown newsletter. It’s not a secret that I’m no fan of social media (esp. Zuckbook). You might not know that I’m presently doing a lot of research into how a label or artist can effectively promote music without social media. I’m convinced it’s possible, but not without a fair amount of legwork and reconsidering music marketing traditions. So it was with great interest to see Darren, who runs a marketing consultancy representing the likes of Run The Jewels and Moby, state the following:

… there may be quite a fundamental shift starting here – albeit in very, very early form. It strikes me that some artists are increasingly tiring of existing on other people’s platforms where their relationship to fans is always compromised. Instead, platforms like Bandcamp and community hubs like Discord allow them to sell directly and build a home for those fans that is not subject to algorithmic control over who see their message. They are tiring of social media and tiring of other platforms controlling who they can reach. […] Where I think this could get interesting is when we see the first artists really break through with little support or presence across both DSPs and social media in general. I think many would see that as an impossible notion right now, but to my mind that is something that may happen sooner than we all realise.

I agree. And I would love for some of these breakout ‘first artists’ to be emerging rather than established (I mean, if Bruce Springsteen decided to do a Bandcamp-only release, it would obviously do well).

I also think the anti-platform sentiment that’s loudly brewing isn’t only about lack of direct fan access. There are also political concerns, especially among a younger crop of tuned-in artists. In Spotify’s case, there are problems with the platform’s unsupportive moves against musicians. And issues with Facebook (which, remember, owns Instagram) are so plentiful that the platform’s contributions to things like, uh, genocide are now old news. 

It isn’t easy to find optimism right now, but I’m optimistic about this. Artists and labels are starting to take control. They’re learning that the tools exist, for the first time in history, to reach new levels of independence (and interdependence). You know that thing I like to say: It’s the punk rock dream come true … if you want it.

Incendiary and Extraordinary

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• Tomorrow is Juneteenth, and it’s the first Juneteenth that Bandcamp is donating all of its 15% sales take to the NAACP Legal Defense Fund. They’ll also allocate “an additional $30,000 per year to partner with organizations that fight for racial justice and create opportunities for people of color.” I say it’s the first as Bandcamp pledges to make this an annual thing. Many artists and labels are following suit, promising their sales shares to civil rights organizations, too. So, hey — let’s grab some music. This event is an excellent opportunity to revisit this Reddit discussion on Black ambient and experimental artists to support and this searchable site of Bandcamp’s Black-owned labels and artists. 

• Here are a couple of quick links to incendiary and extraordinary examples of Black art: the 1986 film Handsworth Songs is experimental documentary filmmaking at its best, via John Akomfrah and the Black Audio Film Collective; and this NY Times article from Marcus J. Moore compiling ’15 Essential Black Liberation Jazz Tracks.’ [LINK] + [LINK]

• Twenty Thousand Hertz is an informative podcast that delves into the “world’s most recognizable and interesting sounds.” The latest episode is about a topic near-and-dear to my heart: music copyright lawsuits. The host, Dallas Taylor, examines the ‘theft or inspiration?’ dilemma and lucidly explains the legalities. The podcast episode serves as a good explainer for those who want to know more about the topic and has a few interesting new perspectives for been-down-that-road folks like me. For what it’s worth, I don’t think any of the cases brought up in the episode should have gone to court. I do understand the potential dangers of broadly loosening our parameters on copyright, but letting experts decide on music theft disputes rather than a jury is a better idea. I wrote more about this topic here. [LINK]

• As you know from previous ramblings, I’m thinking a lot these days about how I use the online medium and the digital footprint I’m leaving. I’m playing around more with micro.blog and this site’s connected ‘micro-8sided’ blog. I’m trying out an idea of the microsite as an idea repository — a placeholder for things I’m reading, listening to, and thinking. It looks like this: short ideas and notes jotted down in the microblog, longer and better thought-out pieces on this ‘main’ blog and the email newsletter. I can use the micro to access things that grabbed my interest, expanding on some of those topics here and in the newsletter. That means the microblog provides a peek at what I’m thinking about as a preview to topics appearing here. At least, that’s how it works in theory. I may chuck it all later this week, depending on how time-consuming a labyrinth of thought this turns out to be. Oh, and as I’m lessening my presence on targeted-ad-fueled social media, micro.blog now crossposts to Twitter, and I’ll aim to visit that place less and less. Bye-bye to Facebook, too.

• Here’s a gorgeous ambient track from Dedekind Cut, an artist (and song) recommended in the Reddit thread I mentioned above.

• Lake Holden held a surprise this morning at dawn. Spot the moon. [LINK]

Brightening the Forest

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I’m testing out the platform micro.blog. At first glance, this looks like a Twitter alternative, as Twitter falls under the same ‘micro-blogging’ genre. The user types in a short update — 280 characters on micro.blog, links and Markdown code not included — and followers will see it. But on micro.blog you can go over the character limit. Then your full post moves over to a personal blog while a truncated version — linking to your post — appears in the feed. So, it’s like a combination of Twitter and a blogging platform.

The differences are more substantial than that. There are no targeted ads, or any advertising, on micro.blog. Instead, users pay $5 a month for an account. This fee not only means the platform doesn’t need ads but also keeps out the bots and most of the trouble-makers. This factor gives micro.blog a different feel than other social media places we’re used to. And as you may have guessed, the downside (?) is that there are also a lot fewer people there.

I haven’t touched on the most remarkable thing about micro.blog yet. When you post, there’s not a lot of opportunity for adrenaline-rush feedback. There are no ‘likes’ or hearts to click — you won’t receive the warm fuzzies of a tweet that’s hearted dozens of times. And, even more alien, you don’t know who follows you. You don’t even know how many people follow you. No one could be following you. Or hundreds. No way to know. You can see who other people are following — this helps with discovering who is on micro.blog. But if they follow you? That’s a mystery.

The only tap on the wall you’ll get from the cell next door is when someone responds to your post. And, being the only option, this seems to encourage people to interact. So far, in my limited experience, the users on this platform are friendly as can be. I’ve peeped in on a couple of disagreements, which were some of the nicest, most civil disputes I’ve seen. That’s jarring when you’re used to the discourse on Facebook or Twitter.

I signed up to experience a subscription-supported social media platform. That is, one that doesn’t do things like suck up personal data, use algorithms to hide posts, tolerate bots and unsavories to strengthen user numbers, or amplify contentious posts to increase angered engagement. I intended to give it a go for a couple of weeks solely for research and then move on. It’s educational, and I’m enjoying myself. It’s like I’ve stepped into an alternate timeline (no pun intended). I might stay.

Sometimes I wonder why I even need social media or an outlet like micro.blog. There is the ‘social’ in social media — keeping touch with friends. I would hope we could stay in touch with each other regardless. Then there’s the town-crier aspect. We want to tell others about the cool things we’ve found, like that hilarious video or the article that totally captures how we feel. I also like using social platforms as a notepad to keep track of things I might want to remember later (like those hilarious videos and spot-on articles).

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The cry to ‘delete Facebook’ is particularly loud at the moment. It’s always been in the background — remember six years ago when everyone was going to ditch Facebook for Ello? But with all the recent infuriating activities of Zuckcorp, many have reached a tipping point. And rather than a threat of ‘we’re leaving for someone else,’ the voices are simply saying, “We’re leaving.”

Here are one blogger’s reasons for leaving. And here’s a zeitgeist-y piece in Wired with instructions for deleting social media accounts. Writer and investor Om Malik is vocal about this, too, writing, “If you believe that Facebook is causing long-term damage to our society, and you don’t agree with their values or their approach to doing business, you can choose to leave.” But it’s author Alan Jacobs who really speaks to the punk rock kid living inside my brain:

When you use the big social media platforms you contribute to their power and influence, and you deplete the energy and value of the open web. You make things worse for everyone. I truly believe that. Which is why I’m so obnoxiously repetitive on this point.

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Kickstarter founder Yancey Strickler has written about what he calls The Dark Forest Theory of the Internet. He bases his thesis on the metaphor of wandering through a forest at night, which seems quiet and empty. But the forest is teeming with life — everything’s just hiding.

Strickler believes this is what the internet will become as people go off into their private groups and corners of the ‘indie web.’ Then Facebook, Twitter, and corporate social media will get left with the users who are screaming, antagonizing, and spreading untruths. Strickler fears that rather than isolating ugly voices, the ‘dark forest’ might increase their influence:

It’s possible, I suppose, that a shift away from the mainstream internet and into the dark forests could permanently limit the mainstream’s influence. It could delegitimize it. In some ways that’s the story of the internet’s effect on broadcast television. But we forget how powerful television still is. And those of us building dark forests risk underestimating how powerful the mainstream channels will continue to be, and how minor our havens are compared to their immensity.

I’m doubtful. I think there’s a difference between what Strickler calls ‘the mainstream internet’ and the manipulative, corporate, and closed internet we’re escaping. The screamers and the antagonizers are already doing a great job influencing powerful media, and they do it partly by influencing us. We talk about this ugliness on social media, we argue and engage with it, we even ‘retweet’ or share its messages with or without commentary. Then our reactions are amplified by an algorithm that feeds on conflict and anger. Often we spread the awfulness by merely being alongside it.

I don’t think it’s their forest we’re hiding in. If any part of the internet is ‘mainstream’, then it’s the part that’s not closed-off, disagreeable to our values, and sucking our personal data like mosquitos in a rank swamp. Inverting Strickler’s analogy, we should aspire for a forest where we can walk freely in the daylight. Let’s push the screamers to hide in the darkness.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Too Much Popcorn

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• I’m listening to Stephen Vitiello’s Buffalo Bass Delay, which Sasha Frere-Jones recommended in his terrific S/FJ newsletter. The Bandcamp description says that Stephen’s recordings are “site-specific — marked by relationships to special places, reworking and echoing an often harsh and barren reality.” The sounds on Buffalo Bass Delay were found in Buffalo, NY, including “the sounds of distant sirens and traffic on nearby Route 5, and the mournful heaving of passing locomotives.” It’s a lulling mixture of field recordings and swaths of bright ambient music, one interchangeably taking turns in prominence over the other. Buffalo Bass Delay was recorded in 2003 and feels fresh, remastered and reissued recently on the Room 40 label. It’s adding a needed calm to my workspace today. [LINK]

• The Brazilian film Bacurau follows in the steps of Parasite as a statement about class inequality, addressing localized themes in a way that feels global. The movie is a shape-shifter for making you think it’s one thing — a magical-realistic portrait of a town’s quirky inhabitants — and then becomes something else entirely. Or even a few things, as multiple genres and influences get mixed-and-matched to varying success. It’s enjoyable, but I admit I was left a little cold at the end. A Jordorowsky-meets-Tarantino experience sounds fantastic in theory, but I can’t say it worked, despite the strong positive critical consensus. The magic of someone like Bong Joon-ho is a rare ability to mix political messages with popcorn entertainment where one doesn’t overwhelm the other. Though I do recommend Bacurau overall, I think it has a little too much popcorn. [LINK]

• Bandcamp continues to capture the goodwill of the artist community through its charitable moves. As you probably know, the platform held artist support days due to COVID-19’s disruption of the touring industry. Those now-monthly happenings see Bandcamp waiving its percentage of revenue to give artists the full sales amount. In the wake of tragedy and turmoil, the much-needed spotlight on racial injustice has inspired Bandcamp to action this Juneteenth. Promised to become a yearly tradition, on June 19th Bandcamp will give 100% of their revenue to the NAACP Legal Defense Fund. “We’re also allocating an additional $30,000 per year to partner with organizations that fight for racial justice and create opportunities for people of color.” Good on them. Meanwhile, Spotify inspires tweets like this from its employees. [LINK]

• Speaking of rankled employees, Facebook is inspiring some of its own to make statements like this. Daring Fireball’s John Gruber doesn’t hold back: “Facebook’s real risk here, as I see it, is getting branded as the social network for racists. Talent retention is the top challenge for every tech company. We’re going through history, right now, and Facebook is on the wrong side of it. No one wants that on their resume.” [LINK]

• Today’s Lake Holden sunrise photo = [LINK]

Ballad of the Blog: Phase 3 or 4

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I’m thinking a lot about my responsibilities as a digital citizen and how I can better contribute to the ‘indie web.’ There are steps I want to take to lessen — and perhaps remove — my participation in ad-supported social media. Ideally, my internet output will happen through this blog, my newsletter, and — for direct engagement — email. A longer post is forthcoming about why I’ve come to this point, but tl;dr: I’ve had it with Facebook and its ilk.

One upside is that I’ll post here more often. 8sided.blog has been quieter than usual, mainly due to growing pains with the demands of the weekly deadline of the newsletter. I don’t think I’ve had a writing deadline since college, so that’s proved challenging. I also set myself up by mostly posting more extended essays on the blog. That set up an expectation for myself that anything that goes here should be meaty — a multi-paragraph screed on a newsworthy topic. That’s held me off when I don’t have anything lengthy to say. It’s time to drop those reservations.

I’m an avid reader of other personal blogs out there in the ‘indie web.’ One of my favorites is Warren Ellis’s, which he claims to use mostly to post status updates and catalog his music and movie purchases. He peppers short posts that are sometimes just a photo of the sky (’timestamp‘) with longer musings about his world and process. The blog is entertaining and serves as the backbone for Ellis’s weekly newsletter, Orbital Operations. Every time I read it, I think, “I’d like to do something like this.”

Of course, I’m not Warren Ellis (there can only be one! … oh wait), and I’m not going to embarrass myself through imitation. But his approach gives me a lot of ideas. I’ve always wanted a more personal flavor to this blog and some fun posts outside of essays on ‘music’s place in the 21st century.’ And, as I begin my exodus from social media, I’ll want to use this space to check in with the world. It’s my home base, after all — the hub of my digital world. So if you’re a regular reader or have this planted in your RSS reader, then, first off: thank you. And secondly: get ready for an increase in blogging action.

One goal is to regularly post my version of a daily ‘status update,’ compiling what’s on my mind alongside things I’m encountering with my eyes and ears. If you’re a fan of the meatier stuff, that will still happen on the regular. Stay tuned for phase 3 (or is it 4?) of this blog.

 

Making the Case for Blogging

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I’ve had a few friends ask about blogging this week. They have the same questions: is blogging worthwhile in an age of social media? What if no one reads? Which platform is the best? Isn’t WordPress complicated? Well, I have opinions and answers and a desire to help out. This post might be a long one — hold on tight.

I’m hardly an expert at blogging, though I’ve been doing it in stops-and-starts and in various places since the early 2000s. I didn’t have a lot of help and learned as I went along. I stumbled a lot. And I’m still stumbling. It’s from this student perspective that I offer some advice.

Why blog? As I wrote here previously, blogging is “an exercise to notice more, to observe the day with intention, to create firmer opinions and ideas, and to cope with the fears of uncertainty and of time passing.” It doesn’t matter if no one is reading — the act of putting your thoughts down in a public arena is medicine for gathering ideas and inspiring confidence. Bonus: it will make you a better communicator, too.

Social media is a tempting place for posting your thoughts. But don’t give in to convenience. The content you post on, say, Facebook not only becomes corporate property, but you’re enhancing the social media product to appeal to its real audience: potential advertisers. When you post to Facebook, you become part of a product designed to collect advertising dollars and please shareholders. I find that troublesome.

Even more troublesome is how these social media companies operate and the damage they inflict in pursuit of profit. And they actively imply their necessity, giving rise to questions like, “Why should I blog outside of Facebook?” It’s the commercialization of our thought-space and precious attention, something Jenny Odell talks about extensively in her terrific book How To Do Nothing. Odell says, “I will participate, but not as asked,” framing the refusal to contribute to the corporate product as a form of #resistance. “I want this not only for artists and writers but for any person who perceives life to be more than instrument and therefore something that cannot be optimized.”

The other problem with a social media platform is that you lose control over what you’ve written. This dilemma is real in a legal sense — read those terms of service agreements — in that the platform can exploit what you post without your permission. But it also means that if you decide to move your content to another platform or even archive it for safe-keeping, you’re out of luck. Social media platforms make it nearly impossible to collect or move your content.

Here’s a confession: in the mid-2000s, I used MySpace as a blogging platform. Some of my favorite things I’d written were posted there, including diary-like tales of travel and the DJ life. When MySpace’s future looked shaky, I fruitlessly searched for a way to export the posts. And then I discovered older posts were deleted already. Now all of that writing is lost forever. Who’s to say something similar won’t happen with Facebook?

Now I use WordPress. I was hesitant at first, as I assumed there was a steep learning curve. I used the platform in the very early 2000s and found it frustrating at the time. But a couple of years back I decided to charge in head-first and was pleased with the improvements made to WordPress. It is now a cinch to set up, and the back-end is a breeze to navigate. I’m also a fan of the Gutenberg editor recently added to WordPress — posting and editing is as fun as it is on Squarespace.

I did use Squarespace for a while. It’s a good platform. After a few years, I found myself outgrowing its limitations, so I moved to the much more flexible WordPress. I was also taken aback by an announcement that CSS editing would soon only be allowed at a higher price level. Squarespace backed down on that, but it made me realize the platform could change its features and fees at any time. And, though you can export your content from Squarespace, it’s done in a way that’s not easy to move to other platforms. When I did this export a little over a year ago, images were not included, which was disappointing.

I enthusiastically recommend blogging, and I recommend WordPress. You’ll get a lot out of the writing practice — I honestly think it makes life better — and WordPress ensures the content is yours to keep. As for social media, the key is posting links to your blog posts (and you may have found this post via social media link). Sending people to your blog is like welcoming them to your home, rather than having them meet you in a rented hotel room.

Here are a few tips and recommendations about setting up a blog on WordPress:

  • Grab your domain/URL. Finding something unique and sticky isn’t as hard as you think. Be creative. I use Namecheap for my domains, and I’ve heard that Hover is good, too. A domain is around $10 a year. Before purchasing a domain, search for the company name (like “Namecheap”) and “coupon code.” These companies are always running promotions.
  • Next, find a hosting company. You could use the same company as your domain, but I think it’s good to keep the hosting separate. You could use wordpress.com for hosting, but explore other options for the best price and features. I use Hostinger and appreciate the customer service and bang-for-your-buck on the pricing, which is generally below $5 a month. Here’s a list of other recommended hosts.
  • Once you have all of that sorted, it’s super-easy to get WordPress active on your domain. All hosts will have instructions for how to do this — here’s Hostinger’s process to give an idea of how painless this is. If you’re still feeling gun-shy, many hosts will do this for you for a small fee or even no cost. But I recommend doing it yourself to learn a little about how WordPress works behind the curtain.
  • In my opinion, the toughest thing about WordPress is choosing a theme. There are so many out there. I’d suggest looking at other blogs and finding layouts you like. Then apply this tool, which will tell you what themes those blogs are using and where to find them.
  • There are many high-quality free themes out there (especially if you want a minimalist look), but you may find a paid theme has the best appearance and features. It’s often worth it to go for a paid theme for the support alone — most theme designers I’ve encountered are super-helpful with questions about setting up and customization. And, another good thing about any WordPress theme is if you grow tired of your current one, it’s easy to switch. For the most part, your content won’t be affected by a change in theme.

And here are a few things I’ve learned about blogging in general:

  • Don’t worry if your traffic is slow or non-existent. That’s not why you’re here. If you’re consistent and honest in your writing, you’ll gain an audience, especially as organic SEO kicks in after a few months. And regarding SEO, read my post on the subject from a few weeks ago.
  • For inspiration, carry around a small notebook and write down cues to remind you of thoughts that come up, things you see, conversations you have, and what you’re watching or listening to. Consult the notebook when you sit down to write. These cues will spawn writing topics.
  • Another way I get inspiration is to look at other blogs. I have a bookmark folder of blogs to look at if I lack motivation or am doubting the practice of blogging. Seeing others doing it well, and having fun with writing always sparks my motivation. A few of my ‘inspiration blogs’ belong to Austin Kleon, Warren Ellis, and John Gruber. These three blogs are entirely different from each other — which is the point — but all spot-on in approach. It’s inspiring to see how different bloggers individually tackle their platforms and make fine-tuned magic happen for their readers.

Let’s talk about Medium for a minute. I do like Medium — it’s a sharp and simple blogging platform with a strong sense of community. Though one of those pesky corporations (it was founded by Ev Williams, former CEO of Twitter), Medium doesn’t have a corporate vibe and lacks the vitriol and manipulation of the social networks. Its heart seems in the right place, as writers can get voluntarily paid through its partner program. It’s easy to export your content, too — you can download your articles as HTML documents collected in a ZIP file.

But it’s still someone else’s platform, with the impression that you’re writing for (and building) Medium rather than your own identity. Josh Pigford of Baremetrics summed it up nicely in his article Why We Transitioned from Medium Back to Our Own Blog:

I realized Medium is really great about surfacing content, but it removes the face of it. It neutralizes all content to basically be author-agnostic. It’s like Walmart or Amazon in that you can buy from thousands of different brands, but you rarely actually know what brand you’re buying…you just know “I got it from Amazon.”

Same with content on Medium. Sure, you can see who the author is or what publication it’s on, but ultimately your takeaway is “I read this article on Medium”, and that’s not what I wanted.

But I do use Medium. I crosspost the longer, more evergreen articles after posting on this blog. I use Medium’s import tool, which makes this seamless and also removes any SEO conflicts caused by identical articles. I do this because I’m reaching a different audience through Medium, one that might be interested in discovering and reading my blog.1The overwhelming majority of my post views are still directly on my blog, not on Medium. I’m also in the partner program, and a couple of articles have gone mildly viral, paying out about $50 each. Why not, right? But this blog is the focus, and I wouldn’t create exclusive content for Medium.

So there it is. I hope this post is helpful. Nothing would make me happier than inspiring you to start a blog. Seriously, give it a go. Write about what’s precious in your life, your obsessions, and what you’re trying to do better. It might be frustrating at first, but once you get in the writing rhythm, wonderful things will happen. Be consistent, be honest, have fun, and, to paraphrase Timothy Leary, “Let the others find you.”

Update: As I was writing this, I kept recalling an outstanding piece from a few months ago also on the subject of blogging. After racking my brain I finally remembered and located it. So if you’re still on the fence you should immediately read this post by Disquiet’s Marc Weidenbaum. Here’s an excerpt:

And don’t concern yourself with whether or not you “write.” Don’t leave writing to writers. Don’t delegate your area of interest and knowledge to people with stronger rhetorical resources. You’ll find your voice as you make your way. There is, however, one thing to learn from writers that non-writers don’t always understand. Most writers don’t write to express what they think. They write to figure out what they think. Writing is a process of discovery. Blogging is an essential tool toward meditating over an extended period of time on a subject you consider to be important.

The Endurance of Hype Machine

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Technical.ly Brooklyn:

The Greenpoint-based Hype Machine is a website that conglomerates music blogs and forms music charts out of what the blogs are covering. The more blogs are writing about a particular song, the higher it is on the Hype Machine’s Popular chart. As music blogs tend to be on the early adopter side of the industry, the songs you hear on the Hype Machine’s popular playlist are unlikely to be those you hear on the radio, or Spotify for that matter.



The site grew to become a place where tastemakers would go to hear new music, and, thus, a critical part of the music industry. In 2008, Billboard described the Hype Machine as “One of today’s most groundbreaking online music services … emerging as a juggernaut of growing influence.”



But the world moves on. Where Hype Machine was well-positioned in the new universe of music blogs, the industry has continued changing. People still write and follow music blogs, to be sure, but not as they once did, when Vampire Weekend went from unknown to indie kings off the strength of blog buzz.



“It definitely changed the type of blogs that are out there, it’s way more professional [now],” said Volodkin. “And that’s another thing I’m thinking about, too. If we don’t have blogs in the same way we did what are some other ways we can accommodate?”



It may surprise you how popular the aged (in internet years) Hype Machine is among young starting-out independent artists. Getting massive blog notice and thus moving up the Hype Machine chart is a strategic priority among the SoundCloud set, even more so than Spotify plays and Pitchfork reviews. As the article alludes, it’s one of the last outlets for breaking emerging / unsigned artists. However, the purity of the process has been tainted by pay-for-play blogs and repost channels, and many young artists have no problem ponying up for a blog placement.

Facebook’s inevitable foray into music streaming could harness some of Hype Machine’s approach by utilizing social media shares, posts, and mentions to build its own automated music charts (much like Hype Machine presently does with its Twitter chart). Integrating a streaming service with an already vibrant social media community has innovative potential and, somehow, is uncharted territory.

Taming Facebook’s Fake News Problem

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The Guardian:

Facebook has been accused of potentially swinging the election … by failing to acknowledge the fact that its algorithm was promoting fake news to millions of users. According to Buzzfeed news, more than 100 pro-Trump fake news sites were being run from a single Balkan town in the run-up to the election.

Cutting off the revenue to such sites by limiting the amount of money they can make from advertising may help limit their proliferation. But Facebook in particular faces a more fundamental issue given the ways in which its algorithm selects posts: if users engage more with fake news than real news, as seems possible, then Facebook’s algorithm will promote the fake news.



Tech2:

Called the B.S. Detector, this Chrome extension claims to identify and flag news that seems to be fake.The new project was released on Tuesday and can identify articles on Facebook that seem to be from a questionable source. When a user scrolls over an article that seems to be fake, a warning appears informing the user that the source of the article may not be from a credible source.



“I built this in about an hour yesterday after reading [Mark Zuckerberg’s] BS about not being able to flag fake news sites. Of course you can. It just takes having a spine to call out nonsense. This is just a proof of concept at this point, but it works well enough,” said {creator of the extension Daniel} Sieradski.

  



Update: via The Verge:

Today, Google announced that its advertising tools will soon be closed to websites that promote fake news, a policy that could cut off revenue streams for publications that peddle hoaxes on platforms like Facebook. The decision comes at a critical time for the tech industry, whose key players have come under fire for not taking neccesary steps to prevent fake news from proliferating across the web during the 2016 US election. It’s thought that, given the viral aspects of fake news, social networks and search engines were gamed by partisan bad actors intending to influence the outcome of the race.




“Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property,” a Google spokesperson said in a statement given to Reuters. This policy includes fake news sites, the spokesperson confirmed. Google already prevents its AdSense program from being used by sites that promote violent videos and imagery, pornography, and hate speech.



Update 2: solid think piece from Slate:

People tend to read, like, and share stories that appeal to their emotions and play to their existing beliefs. Without robust countervailing forces favoring credibility and accuracy, Facebook’s news feed algorithm is bound to spread lies, especially those that serve to bolster people’s preconceived biases. And these falsehoods are bound to influence people’s thinking.




And yet, in the days following the election, as criticisms of the company mounted, Facebook CEO Mark Zuckerberg downplayed and denied the issue—a defensiveness that says even more about the company than the fake news scandal itself. Zuckerberg’s response points to a problem deeper than any bogus story, one that won’t be fixed by cutting some shady websites out of its advertising network. The problem is Facebook’s refusal to own up to its increasingly dominant role in the news media. It’s one that is unlikely to go away, even if the fake news does.