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Mark Hollis vs. The Universe

02.28.2019 by M Donaldson // Leave a Comment

I’ve been slowly gathering some thoughts about Mark Hollis. His passing hit hard for many in my circle. Maybe it’s because it seems like we abandoned him, like an old friend we haven’t kept in touch with and then we hear he’s departed. The distant and enigmatic Hollis was like an old friend if only in that his music was so personal, the most personal music. And that we’ve been secretly rooting for him — Mark vs. the record companies, Mark vs. the accepted rules of music, Mark vs. notoriety, Mark vs. everything we’ve come to expect really.

Mark Hollis was the frontman for Talk Talk; a band initially positioned as a groovy new wave thing, akin to that other repetitiously named act, Duran Duran. But even in the early days, Hollis spoke about weightier things when interviewed — philosophy, Krautrock, Erik Satie, and other like-minded interests — betraying a more profound ambition. With each album release, the music got artsier but not without some hits, allowing the band to request and receive creative control for the 4th long-player, Spirit of Eden.

You may know how this plays out. A sparse, emotionally raw, and obtuse record, Spirit of Eden mystified its label (EMI) to the point of a lawsuit. As happened to Neil Young a few years earlier, the label sued Talk Talk for being intentionally uncommercial. Hollis and the band soldiered on, parting ways with EMI and recording the equally beguiling Laughing Stock for the newly relaunched Verve Records. The group broke up, Hollis went silent — for the first time — and reappeared for an even sparser, even rawer, even more obtuse eponymous solo album.

Then Hollis quietly disappeared. He hinted that he preferred to be a dad than a musician in the public eye. And soon these albums — including EMI’s problem child — were hailed as masterpieces, intensely beloved by their listeners.

I think the first Talk Talk album I ever heard was Spirit of Eden. Of course, as a teenager, I loved “It’s My Life” — and its brilliant Tim Pope-directed video, which EMI also reportedly hated — and “Life Is What You Make It,” but Spirit of Eden was my first Talk Talk full-length experience. It haunts immediately at first listen and, at the time of its release, like nothing heard before. I’m somewhat disappointed that I didn’t listen to Talk Talk starting with their very first albums, to get to know them as one thing and then experience them stubbornly transforming into another.

I want to believe Mark Hollis didn’t disappear because he was frustrated or let down by a lack of success. All evidence points to success not mattering to him. I feel he put everything out there and there was nothing left. Not in a sad, spent way. But that he made his statements, provided the inspiration for others to carry, and silently stepped aside. Finished and satisfied rather than sad and frustrated.

It’s curious that fellow Mark Hollis fans seemed to pick up on this. No one I’ve spoken to feels deprived of new music, that he owed us a surprise album over these past two decades (compare that to our demands on the similarly hidden My Bloody Valentine). But it makes sense, especially now that I re-listen to Hollis’s solo album. How could music this intimate be accepted now that everyone’s yelling and busy, in a constant state of rebuke? Mark Hollis’s music is endemic of a different century.

I have enjoyed — in a reminiscent, melancholy way — all the beautiful tributes and classic articles I’ve been reading about Hollis. I’ll close with a selection of excerpts from some of those.

Andrew Kirell in The Daily Beast:

The crass commercialism of the music industry has long beaten down artists by placing emphasis on the superficial—in the ’80s, this meant heavily curated fashion-centric personae; and today, it’s an unbearable pressure to polish your social-media persona before your own artistry. … Hollis rejected any such norms, uncompromisingly pursued his own vision, and thus inspired countless fledgling artists to stay true to their craft in the face of commercial pressures. {…}

His music served as the holy grail for music lovers—people who love music not just for the stimuli but for the craft itself and how it serves as a portal into the artist’s mind and into worlds they cannot explore on their own—as Hollis, himself a music obsessive, rewarded listeners who are in constant pursuit of answers on how music works.

Alan McGee (Creation Records) in The Guardian, from 2008:

Spirit of Eden has not dated; it’s remarkable how contemporary it sounds, anticipating post-rock … it’s the sound of an artist being given the keys to the kingdom and returning with art. {…}

I find the whole story of one man against the system in a bid to maintain creative control incredibly heartening.

Jess Harvell in Pitchfork, from 2011:

Unlike many reclusive musicians, though, you won’t feel that Hollis absented himself before his overall project was completed. These albums still stand a good chance of alienating you, but if you find yourself vibrating sympathetically to them, there’s enough mystery and beauty in them to sustain a lifetime’s listening, whether Hollis or Talk Talk ever record another note.

Simon Reynolds for NPR:

The fanatical care that went into the recording of Spirit of Eden and Laughing Stock — the limpid production, the teeming of tiny details, the leaps from hushed softness to squalling harshness — have turned these albums into fetishes for a generation of soundheads. But although their audiophile allure is a factor, these albums conquered hearts through their emotional power — the naked ache of Hollis’s vocals, the oblique bleakness of his lyrics. On Spirit of Eden and Laughing Stock, two kinds of beautiful emptiness confront each other — the stark grandeur of the soundscape, the desolate neediness of the man alone within it.

Categories // Musical Moments Tags // Classic Albums, EMI, Mark Hollis, Neil Young, Simon Reynolds, Talk Talk

Hitting the Links: Screwed Twitter Coffee Attack

02.25.2019 by M Donaldson // Leave a Comment

In the previous incarnation of this blog, I did a thing called Hitting The Links, a sort of ‘what I’ve been reading’ link round-up. Now that we’re riding the blog train again I’m bringing it back, perhaps as a weekend staple. God knows I read a lot of things and some of it is interesting. These lists could go long, but I’m limiting this one to four fun items of note.

First up, there was an excellent article in Popula by Chris O’Connell profiling Houston’s Screwed Up Records and Tapes:

Screwed Up Records & Tapes is not a normal business. It’s a brick-and-mortar record store that sells neither records nor tapes, but rather CDs. These discs are all by a single artist, the late DJ Screw, the inventor of chopped and screwed music, who has been dead almost two decades. […]

This is perhaps the only record store in existence where no albums appear on the floor. You order one off the menu, by name or catalog number, and Big A slides back behind the glass and grabs it for you. You cannot take communion until you have cash—only cash—in hand. I start scanning the whiteboard, but my eyes glaze over.

I remember the first time I heard a ‘screwed’ mix (It may have even been a recording of DJ Screw). It was around 1994, and I’m driving through South Beach Miami. I heard about Miami’s then-thriving pirate radio scene and thought I’d check it out. I spun my radio dial to a bottom frequency, and there was this crazy station playing 45 RPM R&B records at 33 (and then probably pitched down -6 — at least — on the Technics). I had no idea what I was hearing. It was mesmerizing, and I listened to that station every time I rode in my car during that Miami stay.

Jon Ronson had a freewheeling — and often emotional — conversation with Russell Brand on the latter’s Under The Skin podcast. Jon Ronson is always interesting to listen to (I’m a fan). And If you only know of Russell Brand as the MTV-approved comedian/sometimes movie actor/Katy Perry ex, then you’ll be pleasantly surprised at how thoughtful his podcast is. Taken from this discussion, here’s Jon Ronson on what went wrong with Twitter:

The problem is that we fell in love with a new weapon too much. So it became a place where people could become very unselfconscious … a level playing field … at the core was a utopia. And then when somebody transgressed on the outside … we could hit them with a weapon we understood and they didn’t, which was social media shaming. And so we certainly found that we had power. Voiceless people had a voice and powerless people had power … then what happened is that we fell in love with our new power too much. And a day without shaming felt like a day treading water. So the parameters of what we considered shame-worthy grew wider and wider … and then as a result of that, what happened — and what is still happening — is that instead of seeing humans the way we ought to which is (as) a complicated mess of positive and negative character traits it’s a stage for constant artificial high drama where everybody’s either like a hero or a villain.

Next, David Moldawer, in his must-subscribe weekly newsletter, lays out ‘the coffee situation’:

It doesn’t have to be good coffee. It doesn’t matter if the people there even drink the coffee. However, if the coffee is plentiful, easily accessible, and constantly on offer, you can count on a constellation of other factors related to good work, from a serendipity-boosting layout to an appropriately stimulating but non-distracting acoustic environment. The space itself doesn’t have to be pretty or clean, but it will be conducive. The coffee situation tells you a lot. […]

I’m not telling you to decide on a publisher—or on any other collaboration—based on whether you’re offered a cup of joe as you walk in the door. And then another one when that one’s finished. But, come on, shouldn’t you?

I’ll close out with this great profile on Massive Attack in The Guardian. Check out the photo at the top of the article — no one does ‘morose’ like those guys. Banksy — oops I mean Robert del Naja — addresses one of my favorite topics, a resistance to nostalgia:

“I don’t think I’ve got a problem with nostalgia, because a lot of the time things are self-referential. When you’re working in the way we do, taking things from the past and making them new, making collages…” He pauses. “I stopped feeling nostalgia for the moment because I imagine myself looking back on it from the future, which really freaks me out. I get this vertigo where I’m not thinking about the past, I’m thinking about how I’m going to feel in 10 years’ time.” Nostalgia isn’t as good as it used to be, I joke. Del Naja rubs a hand forwards through his hair.

It’s a bummer that this Massive Attack Mezzanine tour is coming nowhere near our Orlando home base. I think Washington D.C. is the closest stop. Massive Attack, Elizabeth Frazier, Horace Andy, Adam Curtis … I’m equally a huge fan of each, and here they are on tour together (well, Curtis’s visuals in his case). Alas.

🔗→ The Screwtape Records
🔗→ Porn, Sadness & Madness (with Jon Ronson)
🔗→ the coffee situation
🔗→ Massive Attack: ‘I have total faith in the next generation’

Categories // Items of Note Tags // Coffee, David Moldawer, DJ Screw, Hitting The Links, Houston, Jon Ronson, Massive Attack, Mixtapes, Podcast, Russell Brand

Spotify and the GIF as Album Cover

02.21.2019 by M Donaldson // Leave a Comment

via Hypebot:

Spotify is beta testing Canvas, a new feature which allows artists and labels to add a fullscreen, 3-8 second moving visual to tracks. It replaces cover art and will loop in the Now Playing view of the Spotify app.

Remember when a few ambitious bands released LPs with trippy 3D covers, and you had to wear special glasses to appreciate the artwork? This is kind of like that but also nothing like that at all.

This GIF linked in the article shows the feature in action. Though that example is a bit underwhelming, it does give an opening taste of how streaming platforms will utilize visuals. The forever morphing album cover isn’t far off.

Some people aren’t having it. Via Lifehacker:

I think Canvas is a neat idea—it’s essentially an album art GIF—but I tend to listen to Spotify rather than watch it, so the idea of an endlessly looping video seems like a silly waste of data. Spotify says Canvas is “optimized to use very little data and battery,” so I don’t want to overemphasize the impact of turning it off, but it’s still something you should consider if you don’t want the annoyance.

🔗→ With Spotify Canvas, Artists Add Moving Visuals To Tracks
🔗→ How to Get Rid of Spotify’s Looping ‘Canvas’ Videos

Categories // Music Industry Tags // Cover Art, GIF, Spotify

An Interview with 5 Magazine

02.19.2019 by M Donaldson // Leave a Comment

Some self-referential housekeeping: the wonderful and kind 5 Magazine just published an interview with yours truly where I dive deep into all things Eighth Dimension and 8D Industries. I also talk a bit about my personal philosophy of running a label and releasing music. I’m super happy with how this conversation came out — it’s an accurate picture of who I’ve been, what the hell I’m doing, and where my head’s going. This section of the interview is a perfect summary of my outlook:

The main constraints that you should be worried about are the ones you impose on yourself. Fixations on social media numbers, coverage in the hippest blogs, and getting that A-list DJ to play your record are distractions that hold you back, especially when you’re just starting.

As music artists (or creative artists in general) we have to understand the long game. And we have to be into it, and I mean really into it, otherwise the long game becomes unbearable. Once you understand the long game you’re playing, and the patience required, and accept the freedom that now exists to do whatever you like creatively, the pressure’s off, and the fun begins.

🔗→ (Re)Introducing… 8D Industries

P.S. More housekeeping: I’m claiming this blog on Bloglovin and I’m required to put this code somewhere on the site → Follow my blog with Bloglovin … and, yes, please follow this blog if you’re on Bloglovin.

Categories // Items of Note Tags // 5 Magazine, 8D Industries, Eighth Dimension

SoundCloud’s Move Into Distribution

02.19.2019 by M Donaldson // 1 Comment

SoundCloud continues to make major moves … via MacRumors:

SoundCloud today announced a new feature that allows creators to distribute their music directly to major streaming music services like Apple Music, Spotify, and Amazon Music. The tool will be included in SoundCloud Pro and Pro Unlimited subscription tiers for artists, and each artist will get 100 percent of earnings back from each streaming platform, meaning SoundCloud won’t take any cuts and won’t charge additional distribution fees.

Note that a participating artist account will have to show at least 1,000 plays a month in regions where SoundCloud subscriptions and advertising are active. A SoundCloud Pro account ($6/month) seems to allow distribution of a single release — I assume that’s per year, based on the yearly rate. The SoundCloud Pro Unlimited subscription ($12/month) gives the artist unlimited distribution.

This landscape is going to get a whole lot more interesting if the DSPs get into a sort of distribution battle. What features and analytics are coming to differentiate each of the services? I am sure these will exploit the advantages of being aligned with the native platform of the distributor — perks on SoundCloud, perks on Spotify. Dedicated distributors like Symphonic will still have a role as they offer expanded label services (playlist pitching, sync, publicity, etc.) that the streamers don’t provide (yet). An advantage for dedicated distributors is they will pitch and promote across all platforms instead of mainly focusing on one. I doubt SoundCloud’s distribution will pull much weight when it comes to Spotify placement and vice versa.

If you use Spotify or SoundCloud or — someday soon, I’m sure — Apple Music for distribution the choice will come down to which platform makes the most sense for you. Where are you strongest? Which streamer best aligns with your genre or brand? If you’re a singles artist, releasing a song every couple of weeks or so, then SoundCloud is the platform for you. SoundCloud’s design has always favored the prolific singles artist, and having these individual songs appear everywhere else is icing on the cake.

Is there a downside for SoundCloud? Part of the platform’s appeal is an egalitarian approach to user content — anyone can upload anything — and the byproduct is a lot of music found only on SoundCloud. That’s how ‘SoundCloud rap’ got its name after all — for a while, SoundCloud was the only place one could find those artists. If this distribution service makes it just as easy to upload content to its competitors, then SoundCloud could lose its tastemaking edge. Why keep anything exclusively on SoundCloud anymore?

Oh, and this is interesting, via Music Business Worldwide:

To use the toolset, these artists must also have no copyright strikes against their music on SoundCloud at the time of enrollment.

Obviously, this is meant to thwart the distribution of content not owned by the user (a big problem for these uncurated distribution portals). But it’s also a clever way to make SoundCloud’s users think twice before uploading those unauthorized remixes for distribution or otherwise. That said, it would be nice if there was a tool to show whether a DJ mix or remix would be flagged before it’s posted, or if its content safely fell under the Dubset umbrella. It would suck to get flagged for a song innocently included in a DJ mix and have the distribution option deactivated as a result.

🔗→ SoundCloud Premier
🔗→ SoundCloud’s New Tool Lets Artists Distribute Music Directly to Apple Music and Spotify
🔗→ SoundCloud is now a distributor: Platform launches tool for users to upload music to Spotify, Apple Music etc.

Categories // Music Industry Tags // Distribution, Dubset, SoundCloud, Spotify

Two Things That Don’t Go Together

02.18.2019 by M Donaldson // Leave a Comment

Chris Rizik of Soul Tracks is understandably frustrated:

… in the modern world of streaming, with literally thousands of new songs being uploaded onto platforms like Spotify, Apple Music and Tidal every week, confusion is the norm. So a young rapper who calls himself Babyface can put his music up on the site, and the automated systems don’t realize that this is definitely not the Grammy winning Tender Lover. Consequently, not only does “Y2K” show up in my Release Radar, it shows up on Babyface’s Spotify artist page, leaving his fans scratching their heads, or maybe even complaining that ‘Face’s new music is awful. Putting aside any trademark issues (and I’m sure there are some), this is a mess for both the original artist and for the streaming service.

I run across this all of the time. Recently I was looking for an album to listen to by jazz legend Sam Rivers on his Spotify profile. Nestled among his sizable catalog were a few ‘new releases’ of thinly produced R&B/pop, placed at the top of Sam’s artist page. Of course, these releases were from a pop artist also named Sam Rivers.

I don’t have a problem with more than one artist with the reasonably not-rare name Sam Rivers. But having Spotify (and other services) combine them is wacky stuff. Jazz Sam is sadly deceased, so he doesn’t care, but doesn’t Pop Sam check himself out on Spotify? Does he think it’s okay for his smooth R&B-ness to sit alongside late 20th-century free jazz?

It’s possible Pop Sam doesn’t know what to do about it. I decided to tell Spotify about the mix-up, using Twitter, and they were immediately responsive. They referred me to a page where I could submit the error for review. But these are a lot of steps for Pop Sam.

There is a ‘report’ option hidden on the artist profile, but this goes to a page for infringement issues. There’s no link or redirect to report mistakes. And this report option doesn’t exist for songs or albums, making it more difficult to flag individual releases that are in the wrong place (or infringe, for that matter).

But that’s far better than what Apple Music offers. Spotify acted on my request and separated Pop Sam and Jazz Sam, but Apple Music has them combined thanks to one stray Pop Sam EP. I looked for a way to report this through iTunes on MacOS. The only option I could find is a menu item under ‘Song’ (in the top menu, not in the player). The option is titled ‘Report a Concern.’ I can’t tell you what this does as it’s grayed out and inactive. I tried highlighting the song, playing the song, adding it to my library — nothing would activate this option. And it’s completely missing on the iOS app.

There’s a lot of hand-wringing about how streaming doesn’t feel like a personal, fan-friendly experience along with conjecture about how to make it more so. I don’t think there’s one magic answer. Instead, I feel many smaller actions could make the platforms feel more welcoming. Keeping the artists and their releases straight — and giving fans a clear way to interject when they’re not — is a good start.

🔗→ “Wait a minute, that’s not Babyface” – Artist confusion abounds online

Categories // Commentary Tags // Apple Music, Sam Rivers, Spotify, Streaming

The Global Reach of Afrobeats

02.17.2019 by M Donaldson // Leave a Comment

Here’s a fascinating documentary video from Quartz about the Nigerian phenomenon of afrobeats and how it’s influencing musical trends worldwide:

Musical movements start in a city or territory (hip hop = The Bronx, grunge = Seattle, techno = Detroit/Chicago, etc), encouraged by a scene that is mutually supportive and feeding off itself. Afrobeats is interesting as its spread is energized by a Nigerian diaspora — ex-pats enthusiastically supporting the scene from other countries. As you see in the video, the most influential afrobeats radio show is based in London, after all — not Nigeria.

Musical movements now are subtle, flavoring existing styles rather than replacing them. This won’t satisfy those hoping for the sudden arrival of a radical new genre, but it is evidence of music trends shifting in a constant, globalized state of flux.

🔗→ Quartz Obsession: Afrobeats

Categories // Miscellanea Tags // Africa, Musical Movements, Video

Merzbow Inspires Podcast Reflections

02.13.2019 by M Donaldson // Leave a Comment

The Wire:

A new underground music podcast has set itself a mighty challenge: to listen to and discuss one-by-one the albums of Japanese noise godfather Merzbow. Each episode of Merzcast sees Greh Holger of Chondritic Sound and another musician or noise fan sit down together to absorb a particular album by Masami Akita and reflect on it afterwards. […]

The podcast episodes are lengthy and detailed, with the contributors breaking down the album track by track, dropping thoughts on equipment, effects, track titles and more. Pictures posted online show sheets of paper with notes on each track written during the listening sessions …

I love the idea of this podcast. Merzbow is a tough swallow for most and it might be a challenge to keep the podcast fresh over hundreds of brutal noise releases. I’ll check out at least a couple of episodes and am curious how it’ll shake out.

I’m intrigued by the idea of a podcast diving into a singular sonic oeuvre. I’m sure something like this has been done before but I think there are unexplored ways to combine the album-listening experience with the podcast format. Of course, there are music clearance issues to consider. But the podcast doesn’t have to actually contain the music. How about a podcast host telling the listener when to start an album at home, and then the discussion is edited to coincide with songs as they play in real time?

🔗→ New podcast Merzcast sets out to listen to the discography of Merzbow

Categories // Items of Note Tags // Merzbow, Podcast

A Human’s Guide to Emailing Record Labels

02.12.2019 by M Donaldson // Leave a Comment

This morning I received an email with the subject line ‘Sign Us’ and the body consisting of nothing but a link to a band’s Facebook page. And yesterday I was sent a message titled ‘RECORD DEAL’ containing a couple of YouTube links. I get emails like this all of the time. I think I can safely assume these things:

  • This artist happened across the public email addresses of some labels and is blasting out these messages. There’s no affinity or knowledge of my label. I could be anyone.
  • Since my label wasn’t directly targeted by the email, 99% of the time the music will have nothing to do with the sound I’m focusing on.
  • The artist can’t talk about himself, won’t hype himself, and there’s not an engaging story behind the artist or his music.

That last assumption is the most important one. Any small to mid-sized label (and most big ones) would like any signed artist to be a participating member of the team. That is, active in presenting and promoting their music, whether on social media, or how the artist talks about her music in interviews, or even the general vibe or demeanor that artist gives off about her craft. If the artist can’t present her music to a potential label in a way that engages, then there’s no confidence she can do so to prospective fans.

I realize a lot of artists think a label will take on 100% of the weight of promoting and hyping the artist, but that’s not the case. The label — hopefully — will do its part, but the artist is expected to be a partner in this. And, as the artist, you should want to — no one is more invested in your music than you. An important step in showing this commitment is how you present yourself to a label.

So, when I receive these emails, I immediately delete them. I can assure you that almost all other labels are doing the same. And, when you think about it, would you even want to sign with a label that responded positively to this untargeted buckshot approach? That would say as much about the label and how it operates as a ‘Sign Us’ email says about a band.

Details on the best way to approach a label is a subject for another post, but here are some quick tips:

  • Know the label you’re approaching. Listen to the releases. Be a fan. You want to be a fan of any label that signs you anyway.
  • When you write the label, let them know you’re a fan. And let them know why.
  • Describe your music, but do it quickly. Two or three sentences tops. I know you hate doing this, but A&R people like it when bands compare themselves to other bands. “We’re like X meets Y.” It’s silly, but does pique interest and give an idea of what we’re about to hear.
  • Send a single link — one link! — to a short playlist of your best music. Three songs would be ideal with the hottest at the top. Make it a private SoundCloud playlist or something like that. Don’t ask the label manager to download anything because he won’t. And attaching MP3s will instantly place you on the shitlist.
  • Put a link to your site and strongest social media page in your closing. If you don’t have a site (wut?) then two social media links are good but don’t go crazy with the links. And it’s okay if you don’t have a lot of social media followers — that’s often not the main thing an A&R person is looking for.

That’s it. If the label A&R likes what she hears, then she’ll ask for more. You’ve kept it professional, you’ve targeted the label, and you’ve shown respect for the label’s time — this will give you a considerable advantage over the emails with the ‘RECORD DEAL’ subject line.

Categories // Tactics Tags // Email, Unsigned Artists

Viral Dinosaur

02.09.2019 by M Donaldson // Leave a Comment

It’s rarely disputed that word-of-mouth is the best form of marketing, such as getting fans to organically spread your song. This scattering used to be territorial, with songs suddenly gaining hold in an urban center — often due to organic support from a local radio DJ — and spreading outward.

It was a challenge to determine how and why some songs spread. But tracking should be simple now that ‘virality’ is mainly an internet phenomenon. Metrics and data-gathering offer transparency on the distribution of these sonic ‘memes.’ So it’s fascinating when something unexpected falls through the cracks. Here’s a recent example from Pitchfork:

Dinosaur Jr.’s 1994 song “Over Your Shoulder” hit the Billboard Japan charts this week, topping the Hot Overseas chart and entering the Hot 100 at #18 (above other Western artists such as Ariana Grande and Queen). […] “Over Your Shoulder” was never released as a single, and has not been reissued in any capacity in Japan recently. It does not appear in a new popular film, nor does it appear to soundtrack a meme or viral video. Pitchfork has been unable to source the video or videos that garnered these plays; Billboard was also unable to find the source of the 8 million views.

An update to the Pitchfork article surmises that the song was somehow featured in a popular Japanese game show. This might have led to posts of the footage on YouTube (since pulled) as well as content uploaded by show fans with the song. All these YouTube plays added up to 8 million hits for “Over Your Shoulder” which counted toward its Billboard Japan chart position. Suddenly Dinosaur Jr. is (temporarily) big in Japan.

There’s something wonderful about not knowing for sure how this happened. Let’s celebrate these untraceable viral surprises while we still can.

Update → via Gizmodo:

In the end, no one factor made “Over Your Shoulder” a Billboard hit in Japan. Nearly 25 years ago, it was released. More than 15 years ago, it was used on a Japanese reality show about boxing bad boys. Six years ago, Billboard started counting YouTube plays. And just days ago, YouTube apparently began recommending pirated episodes of that reality show to Japanese users, who seemingly binged it in the thousands, playing “Over Your Shoulder” over and over again in the process.

🔗→ A 25-Year-Old Dinosaur Jr. Song Is a Hit in Japan. Nobody Knows Why.
🔗→ How TV Pirates Accidentally Pushed a 25-Year-Old Indie Song to the Top of the Charts in Japan

Categories // Commentary Tags // Dinosaur Jr., Japan, Viral Media, YouTube

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8sided.blog

 
 
 
 
 
 
8sided.blog is an online admiration of modernist sound and niche culture. We believe in the inherent optimism of creating art as a form of resistance and aim to broadcast those who experiment not just in name but also through action.

It's also the online home of Michael Donaldson, a curious fellow trying his best within the limits of his time. He once competed under the name Q-Burns Abstract Message and was the widely disputed king of sandcastles until his voluntary exile from the music industry.

"More than machinery, we need humanity."

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