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The Hidden Value(s) of Digital Art

March 1, 2021 · 2 Comments

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My Twitter feed (among the type of accounts I follow) is filled with chatter about NFTs, those “non-fungible tokens” that are all the rage among music’s early adopter set. NFTs, as defined here, are digital representations of art (visual, audio, etc.). Though the art itself isn’t exclusive, ownership of the NFT can be. Ownership is tracked and verified on the blockchain. 

We can look at this as similar to buying a skin or virtual item in a video game — a digital totem that broadcasts status within the game. Likewise, an NFT would elevate an owner’s status among an artist’s community of fans. The buyer of an NFT might also simply want to support the artist as a patron as NFTs, often auctioned, can have large pay-outs. Or, an owner could hope to turn a profit — one can resell an NFT at a higher price, adding a speculative aspect.

That’s probably a naïve explanation of what’s going on here. I’m hardly an expert or crypto-savvy. But what I do know doesn’t leave me bullish on the mass adoption of NFTs. It’s not the digital-ness that throws me off. I’m fascinated by the potential of intangibility and decentralization. However, I see NFTs, in their present execution, amplifying some age-old problems within the music industry.

News of NFTs reaping multi-thousand dollar sales makes them enticing to artists. This model seems a solution for those struggling under the streaming economy, as a single NFT sale could pay more than millions of streams. And plenty of unknown-to-me musicians have recently done well with NFTs, boosting the platform’s independent-friendly appeal. However, as many hopeful emerging artists learned through failed Kickstarter campaigns, the success of an artist’s NFT will depend on the size (and intensity) of a pre-existing fanbase. And as soon as known and established artists catch on, it’s likely music’s 1% will dominate, just as they do on Spotify. 

There’s also the inherent class-separation of fans able to participate. It will get easier to create and bid on NFTs (right now, you’ve got to be technically in-the-know), but those strapped for cash will continue to be left out. I realize patronage has always existed in the arts — the rich funding culture — but we should examine how this tradition’s preservation is not exactly a radical move forward.

in some ways, NFTs won't affect u at all bc the ppl who have $389k to drop on a grimes video are operating in a completely different social sphere. let's accept this for what it is – a revival of the patron class in the face of continued failure by the state to support the arts pic.twitter.com/dbbAU6gFEU

— the original spicypiscesnyc (@mssingnoah) March 1, 2021

I’m also alarmed by the environmental impact of NFTs (and crypto-tech in general). Just before COVID-times, we started to see a reevaluation of a touring musician’s carbon footprint, notably by bands like Massive Attack and Coldplay. That was encouraging, as was the quick acceptance of live-streamed concerts early on in the pandemic, pointing to an alternative to exhaustive tours. But NFTs, if widely adopted, could regularly expend the same amount of energy as hundreds of ongoing tours. Duncan Geere published an informative blog post that explains this in detail: 

A single cryptoart NFT involves potentially dozens of transactions. [Computational artist Memo] Akten analysed 18,000 of these tokens, finding that the average NFT has a footprint of around 211 kg of CO2 equivalent. That’s the same as an EU resident’s electric power consumption for more than a month, driving for 1000km, or a return flight from London to Rome. And that’s just for keeping track of who owns it — it doesn’t include the energy consumption used in the creation of the work, its storage, or the website it’s hosted on.

If you’re wondering how this amount of energy is possible from a digital token, check out this video from The Guardian about crypto’s effects on the environment:

Also linked in Duncan Geere’s piece is this blog post from digital artist Joanie Lemercier — she explains why she canceled a planned NFT sale and proposes some solutions to make the technology more sustainable. And Memo Akten, mentioned in the above quote, has created cryptoart.wtf, a tool to help us “get a sense of how much carbon is being emitted by the buying and selling of different digital artworks.” 

I do think there are possibilities in the NFT model. The attraction is that there are few rules, and the medium is ripe for creative tweaking and innovation. That’s exciting. It’s young (as is crypto), and we’re all still learning. But we shouldn’t let the glow of promise blind us when there are lingering systemic problems to solve. The application of new technologies should help us find our way out rather than digging us in further. 

Filed Under: Commentary, Technology Tagged With: Blockchain, Coldplay, Environmental Issues, Massive Attack, NFTs, Patronage

A Lot of Honking: The Age of Social Distanced Concerts

June 8, 2020 · Leave a Comment

I expect a lot of honking. Ray, a longtime friend, alerted me to The Road Rave, an event billed as “North America’s first-ever drive-in festival of the COVID era.” The festival is led by EDM sensation and Ultra Music Festival veteran Carnage, performing alongside at least four other acts. A maximum of 500 cars will line up in formation, facing the stage, each with two to six inhabitants encouraged to stay seated during the event. “Roaming golf carts” will take concession orders.

The Road Rave takes place Saturday, June 20 (postponed from the original date of June 6), about six miles from my house. It’s sold out. No, I’m not going, but thanks for the invite. That said, I’m close enough that I’m sure the not-too-distant sound of 500 cars honking will echo over Lake Holden and into my eardrums throughout the evening. Every bass drop — honk honk honk. Every on-stage glitter explosion —- honk honk honk. Every DJ raising his hands in the air — honk honk honk. There will be a lot of honking.

We’re now in the phase of The Strange Times where watching a concert from the seat of a car seems attractive. I get it — we’re making our way through this any way we can. And even a glimmer of normality that’s not normal at all can provide reassurance. But, man — all those cars.

In the last several months, there was a push to explore the idea of environmentally-conscious, carbon-neutral touring. Massive Attack and Coldplay were high-profile advocates of the concept. So it’s ironic concert-goers are now encouraged to lean into the fossil-fuels, idling their automobiles as a festival broadcasts over an FM signal, and a guy in a golf cart takes another nacho order.

It’s not only The Road Rave. The concert promoting Borg, known as Live Nation, is planning nationwide ‘drive-in concert’ tours this summer, taking place in the various parking lots of its 40 amphitheaters. And for promoters who don’t own stadiums, drive-in theaters are a no-brainer for events. However, most existing drive-ins are far outside of bigger cities, and the owners would rather show movies. Says one proprietor, “We don’t mind doing one-off special events, but most of us feel we’re here to show movies.” Less hassle, less honking.

In an article about the absence of live music, the drive-in theater aspect inspired Rolling Stone contributing editor Rob Sheffield to remember a scene from ’70s movie dystopia:

There’s a scene I keep re-watching from the Seventies sci-fi zombie trash classic, The Omega Man. Charlton Heston is the last human left alive in LA after the plague. He drives out to the empty theater that’s still showing the “Woodstock” documentary. He sits alone in the dark, a ritual he’s done many times before, watching the hippie tribes onscreen boogie to Country Joe and the Fish. “This is really beautiful, man,” a dazed flower child tells the camera. Heston recites every word along with him. “The fact is if we can’t all live together and be happy, if you have to be afraid to walk out in the street, if you have to be afraid to smile at somebody, right—what kind of a way is that to go through this life?”

Charlton Heston gives a sardonic smirk. “Yup—they sure don’t make pictures like that anymore.”

On the other hand, there are approaches to social distanced gatherings that border on performance art. For example, the restaurant outfitted with mannequins and the TV show with an audience of balloon people. A precursor to social distanced performance art might be 2018’s Mile-Long Opera, where listeners walked along NYC’s High Line. Singers were encountered along the path, each singing in tandem, and, as an ‘audience member,’ you are encouraged to keep moving. It’s a compelling idea, but nowadays, even a performance in motion has its COVID-19 dangers. Jane Moss of The Lincoln Center, considering the option, worries about transfixed groups stopping to watch in a virus-spreading bottleneck: “The more ingenious and intriguing you get, the more people want to come together to see what you’ve done.”

Performance art directly inspired one daring concert experience. Marina Abramovic’s exhibition (and terrific documentary film) The Artist Is Present featured the artist sitting across from a stranger in silence. The simple act of this face-to-face meeting — at about a socially distanced six feet — caused intense feelings of intimacy in many participants. Some of the seated museum-goers broke into tears during their sittings. From this idea came performances at the dormant airport in Stuttgart, Germany. A musician from the local orchestra gave a series of ten-minute ‘concerts’ to solitary audience members. They faced each other at a short length, with no conversation and no applause. In a NY Times piece covering the event, listeners spoke about the same sort of intimacy that Abramovic’s temporary partners felt.

This intimacy is unexpected, but innovative answers to the live-music-under-COVID problem will produce unexpected results. That’s the subtext of all performance art — experiment with people’s expectations and things will happen. And the further away we get from a traditional live performance, the less it looks and feels like a concert. Understandably, that worries a lot of people.

Others have attempted to zero-in on the center of the Venn diagram linking live music and COVID-19 safety. There was this small event in Münster that featured famed DJ Gerd Jansen, social distanced dancing (in theory), a 100-person limit, and €70 tickets to break even. And in Arkansas, blues-rock singer Travis McCready played to a sold-out — but still smattering — crowd who were temperature-checked before entering:

On the surface, the concert had all the makings of a typical rock & roll show. Stage lights set the mood. The audience clapped along, with some even dancing in their “fan pod” seats (tickets were sold in blocks to keep groups six feet apart). But when the bank of floodlights at the front of the stage illuminated a nearly empty 1,100-seat theater during Travis McCready’s set, the reality of the situation was clear. The first socially distanced concert in the US felt more like a dress rehearsal than a typical concert experience.

It’s something, but is it helping? And by that, I mean, helping us cope or return to something like our ordinary lives? Since reading the Vulture piece I linked to above I think a lot about this paragraph:

The first fallback options—play to an empty house (as a small sub-ensemble of the Berlin Philharmonic has done) or distribute a few hundred listeners around a hall that could seat 2,000—would only emphasize the melancholy weirdness. That kind of event can have an impact as a ritual of mourning, a dramatization of all we’ve lost. But it’s no way to lose ourselves in some alternate, virus-free world of the imagination.

The music is only one reason we go to concerts, festivals, nightclubs, or raves. We also go for the community, to connect with (as Seth Godin says), “People like us who do things like this.” We’ve all forged at least one friendship with someone we saw at ‘all the same shows.’ Many of us even met our future life partners at a club or concert. These solutions I pointed out — attending in cars, listening alone to a flute player, or boogying at a distance in a near-empty club — only solve the ‘music’ part of the equation. It’s true that we miss and crave the rush of volume, performance, and the live music experience. But until we regain the electricity of community that accompanies it, we’ve, so far, only captured the facsimile.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Filed Under: Featured, Live Music + Touring Tagged With: Arkansas, Carnage, Coldplay, COVID-19, Environmental Issues, Gerd Jansen, Live Music, Live Nation, Marina Abramovic, Massive Attack, New York City, Orlando, Raves, Rob Sheffield, Seth Godin, The Lincoln Center, Travis McCready

How a Factory Fire Underscores Vinyl’s Fragile Future

February 17, 2020 · Leave a Comment

This month doom and gloom descended on the record industry. And by the ‘record industry,’ I mean the industry that manufactures, releases, and loves vinyl records. The fragility of the vinyl revival was dramatically revealed by a tragic fire at a factory in California. People are freaking out. And, as I wrote about the story for my newsletter, I started thinking about vinyl in a broader sense — why do we love it, what are its alternatives, and do we really need it?

Before we go down the rabbit hole, you might want to watch an informative video that shows the creation of a vinyl master:

Pretty cool, eh? So, back to this concerning fire. The quick summary: a couple of weeks ago, the Apollo Masters Corp. building in California burned to the ground. Thankfully, no one was hurt, but the damage to the facility was severe enough that it’s unlikely the plant will reopen. And that’s bad news because this plant was one of two in the world that provided the lacquers necessary to create master discs for vinyl record production. (You may have noticed that Gonsalves opens an Apollo box for his lacquer in the above video.) The other plant is MDC in Japan, reportedly behind schedule and turning down new customers even before the fire.

This tragedy triggered a lot of doomsday takes, with the founder of record presser Capsule Labs memorably coining the word “Vinylgeddon” in Billboard. I briefly spoke to Mike Dickinson of Austin’s Chicken Ranch Records, and he wasn’t as dramatic: “There could be a bottleneck in the new release categories for a bit, but I don’t think we will see much of a slowdown in already mastered and plated product. It will be interesting to see what labels will do to innovate during this time.”

Chicken Ranch presses with Gold Rush Vinyl, which fortunately uses the Japanese lacquer-maker. Once word gets out that this plant has a reliable source for lacquers, what happens to their backlog? Will prices rise? Will it take much longer for finished records to ship? And, more importantly, what happens to the plants that used Apollo for lacquers? Another wrinkle to this story is that Apollo was also a source for the cutting styli used in Westrex heads. Thus plants with Westrex equipment may have a problem replacing styli.

All is not lost. There is DMM (Direct Metal Mastering) technology that most European pressing plants use. DMM doesn’t require a lacquer, though some feel the sound of DMM records is harsh and lacks bass (thus not the preference for DJ music). With some tweaks, this process could be viable for everyone, but the promise of improving DMM tech might be a fool’s errand. Here’s Abbey Road Mastering Engineer Miles Showell being a total downer:

I highly doubt there will be any serious development in DMM. All the Neumann engineers who designed and knew about this stuff are dead. All of them. They did not write everything down which will probably make reverse engineering DMM technology prohibitively expensive.

The absence and cost of innovation are other issues. For all the talk of a vinyl resurgence, it’s still a niche business. Is there enough financial incentive for invention and new technologies? Physical manufacturing isn’t as sexy a pursuit as some shiny, disruptive music tech start-up. Where will we find the vinyl innovators?

The Discogs editorial team has a more optimistic take. There are quotes from ‘unnamed executives’ that other American lacquer plants could appear soon, and it’s hoped that a retired Apollo will openly share their proprietary technique. Also, master plates are created far in advance, so we shouldn’t see a slowdown in new releases for several months. Record Store Day 2020 is probably safe. And represses of classic titles make up most of a record plant’s business, and those plates are ready to go, no new lacquers needed.

Despite which way things end up, the Apollo fire is a wake-up call. The infrastructure for the vinyl industry is fragile. Another reminder of this instability is the recent — and on-going — scandal with Direct Shot Distribution. All three major labels now use Direct Shot to get their vinyl to stores, including the indie labels distributed through the majors’ indie services such as Warner’s ADA. The handling of all these records by a single distributor has created an inexcusable backlog, delays getting releases to stores, and weird things like shipments “supposed to contain music [instead] filled with bottles of prescription cough syrup.” The situation has prompted some to throw around the conspiracy theory that it’s the major labels’ way of killing off the vinyl revival. I don’t buy it — it’s merely the migraine headache of coping with unexpected analog hold-outs in a world that’s moving toward the digital. The ‘niche’ is so easy to maintain digitally that its physical side can’t keep up in the global market.

This brings me to what I really want to talk about: reliance and identity.

The identity of a lot of independent labels is tied up in vinyl. This strong link is a reason the news of the Apollo fire sent shockwaves around the music industry. I doubt many labels are depending on vinyl financially — the dirty secret of the ‘vinyl revival’ is that most independent labels would be stoked to sell 200 or 300 copies versus the couple of thousand pieces small labels shot for in the ‘90s. But, for many, the identity of the vinyl-pressing label is vital in the wake of digital labels.

Anyone can start a digital label, right? It’s believed that vinyl means you’re more serious, that there’s an investment, and, for artists, there’s prestige. There’s something to be said for all of that. It’s why many labels pressing vinyl do so at a loss — which is fine if you can afford it. But there are other ways to show you’re serious about your label. Springing for an exceptional website that engages fans comes to mind — or spending that vinyl money on someone to help with promotion. And seriousness doesn’t have to cost money. Operating your label professionally and with ambition and purpose says a lot more than a stack of unsold records in the corner of your home office.

Things have calmed down a bit since the fire, but labels relying on a vinyl identity were initially terrified at the news of Apollo’s demise. What would their futures look like if the infrastructure for vinyl collapsed? Here’s an unwelcome comparison: is this fear the same for a label that put all its eggs in the Spotify basket, and now Spotify is shifting its focus to podcasts? Or, how about the fears of an industry propped up by the insane profit margin on compact discs, and a few years later, no one wants CDs anymore?

Today there’s so much opportunity for diversification. Not only in the delivery format of a musical release, but also in the means that a label and an artist can inspire income streams, distribute themselves, and find previously untapped audiences. There’s no reason to narrow one’s scope. Nurturing an identity is cool — branding is a necessary consideration — but not at the expense of putting your project in a predicament if that one aspect you’re tied up in changes direction.

Do we need vinyl? I want to think so, though I did sell my entire collection in one not-as-painful-as-you’d-think decision strategically before moving to a new house. Here I’ll defer to Shawn Reynaldo, who asks some crucial questions about the need for vinyl in his outstanding First Floor newsletter. Provocatively, Shawn — who primarily writes about DJ-oriented genres — states:

It’s funny, electronic music is supposed to be rooted in notions of futurism… But so many of our practices are rooted in sentimentality and notions of “this is the way it’s always been done.” Traditions can be a good thing, and I’m not the kind of person who regularly advocates for “smashing the system,” but when it comes to vinyl, we’re long overdue for a change. The [Apollo] fire is a major bummer, but it might also be the catalyst we need to make some real changes.

Vinyl enthusiasts are sometimes puzzled by people who purchase records and never open them. These record-buyers do listen, but they opt to use streaming platforms or digital downloads (the vinyl probably came with a download code). The album is an appreciation of the music, a totem of sorts, something to look at or to show friends. It’s often a measure of support. And more than a t-shirt, albums become decor, giving voice to the fan like a collection of books on a shelf.

I’d venture that in 2020 most albums are purchased like this. And that gives me pause about an album’s purpose. I wonder if this power is transferable to other collectible items. The answer: of course it is. We already see it in the surprising return — and popularity! — of cassette releases on Bandcamp. The mocking was rampant when cassettes started to reappear. But think about it — if we’re buying a personalized item to support a band and to physically show that support in our homes, a cassette is equally effective. It’s even more potent wrapped in a groovy and personalized package. Financially, a cassette is a lot less risky and more hands-on for the band. And, refreshingly, the investment is in the personalization and creativity of the object, not the cost.

The door is open for imaginative stand-ins for the vinyl album. It could be a screen-printed wooden box containing photos from the recording session and an odd-shaped USB for the music. Or perhaps a compact disc in a hand-stitched multi-page zine with artwork reflecting the band’s political activism. And if you want to get really nostalgic and downright weird with your format, how about releasing your music on a floppy disc?

I’ll go one further. Does this physical object even require music? As long as the listener has the audio files or access to the release via streaming, anything can represent the fan’s love for the band.

I recall my friend David and his support for the South African electronic musician Felix Laband. Felix is also an excellent visual artist and David tracked down and purchased one of his paintings to proudly hang on his wall. Though he loves the artwork on its own, this was primarily a show of support for Felix’s music. As David writes on his blog about the purchase, “If we could do the same for John Kennedy Toole for having written A Confederacy of Dunces or for Brian Hutton directing Kelly’s Heroes we would, but they’re dead so you’re it. We hope that repatriating your art is adequate compensation.”

The first trick is inspiring your fans to offer support and want to display your object in their homes. Next, come up with something crafty, surprising, and personal that connects with a dedicated listener and dazzles her friends. This something could be a vinyl record, but it doesn’t have to be. And, someday, it’s possible that it can’t be. Be ready.


A quick addendum: We can’t ignore that vinyl manufacturing is an environmentally hazardous procedure. The Apollo Masters Corp. supposedly ran afoul of the EPA in the past. Apparently, the plant didn’t have to adhere to some environmental regulations due to grandfather exemptions. Building a new plant removes these exemptions, and that could be one reason Apollo is hesitant to reopen.

Furthermore, as pointed out in a recent must-read article in The Guardian, the PVC in vinyl contains carcinogenic chemicals. The Thai factory where half the world’s supply originates is likely contaminating a local river with toxic wastewater. Records are a petrochemical product, so let’s not forget the pollution and greenhouse gas that entails.

But, as also mentioned in The Guardian piece, digital streaming has its own impact on greenhouse gas. The manufacturing of the phones and computers we use to listen results in toxic waste. And, as our devices are updated, the old ones end up in landfills. Like a lot of news these days, this knowledge is dispiriting. But having this conversation offers a glimmer of hope as we explore and imagine alternative, less harmful ways to listen.

This post was adapted from the second episode of my email newsletter Ringo Dreams of Lawn Care. Click here to check out the full issue and subscribe.

Filed Under: Commentary, Featured, Music Industry Tagged With: Abbey Road, Cassettes, Chicken Ranch Records, Direct Metal Mastering, Distribution, Environmental Issues, Felix Laband, Gold Rush Vinyl, Lacquers, Manufacturing, Shawn Reynaldo, Vinyl

The Counterintuitive Environmental Cost of Digital Streaming

April 9, 2019 · Leave a Comment

File this story under ‘This Is Why We Can’t Have Nice Things,’ via Billboard:

Published on Monday (April 8), the research — a collaboration between the University of Glasgow and the University of Oslo –found that despite a sharp drop in the use of plastics in music production over the last two decades, the “storing and transmitting” of digital music files has actually led to an increase in greenhouse gas emissions (GHGs) by the industry.

“These figures seem to confirm the widespread notion that music digitalised is music dematerialised,” said University of Oslo Associate Professor and lead researcher Dr. Kyle Devine in a statement, referencing statistics citing the decrease in plastics use since the year 2000. “The figures may even suggest that the rises of downloading and streaming are making music more environmentally friendly. But a very different picture emerges when we think about the energy used to power online music listening. Storing and processing music online uses a tremendous amount of resources and energy — which [have] a high impact on the environment.”

More parade-raining from the original report in The Conversation:

Obviously this is not the last word on the matter. To truly compare past and present, if it were even possible, you would have to factor in the emissions involved in making the devices on which we have listened to music in different eras. You would need to look at the fuel burned in distributing LPs or CDs to music stores, plus the costs of distributing music players then and now. There are the emissions from the recording studios and the emissions involved in making the musical instruments used in the recording process. You might even want to compare the emissions in live performances in the past and the present – it starts to look like an almost endless enquiry.

Even if the comparison between different eras ultimately came out looking different, our overriding point would be the same: the price that consumers are willing to pay for listening to recorded music has never been lower than today, yet the hidden environmental impact of that experience is enormous.

I don’t see any mention of the environmental burden of additional landfill created by excess physical media so I wonder if that was a consideration. Regardless, it would seem the solution is not a change in consumption but in the sources and production of energy.

🔗→ Digital Music Consumption Has Led to Increase in Greenhouse Gas Emissions, New Study Finds
🔗→ Music streaming has a far worse carbon footprint than the heyday of records and CDs – new findings

Filed Under: Items of Note Tagged With: Environmental Issues, Research, Streaming

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8sided.blog is a digital zine about sound, culture, and what Andrew Weatherall once referred to as 'the punk rock dream'.

It's also the online home of Michael Donaldson, a slightly jaded but surprisingly optimistic fellow who's haunted the music industry for longer than he cares to admit. A former Q-Burns Abstract Message.

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