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Music Biz Recap: Non-Stop Shop Talk Recovery

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Vintage Nashville Postcard

After a miserable travel day (storms over Charlotte) I made it to Nashville and participated in what is perhaps my favorite music industry conference, Music Biz. I like Music Biz because all the attendees are laser-focused on making the music industry better — though like in politics, our definitions of ‘better’ might wildly diverge. There aren’t people hanging out wanting to see their favorite bands, and there isn’t a film, tech, and gaming festival running in tandem. It’s just music industry folks meeting music industry folks and talking about the music industry,

Music Biz is a barometer for how people are thinking about the industry. In retrospect, only a week later, the conference seems like a snapshot of the state of the business of music in 2019. And this year, more than any other year I attended, that state seems pretty good. Attendance was supposedly at a record level, and buzz about the future overshadowed complaints about the present.

Last year the Music Modernization Act was a ‘fingers crossed’ topic, and this year there were multiple panels on how to prepare and utilize it for increased royalty. There was much talk about how smart speakers will influence and aid discovery, something I was bearish on before but now I’m sufficiently intrigued. New technologies I sampled involved enhanced streaming fidelity and improving a fan’s immersion through interactive ‘liner notes’ functions, both fan-centric efforts. The IFPI gave an optimistic presentation showing dramatically rising music revenues across the globe. And, though there was still talk of playlists, the conversation was mostly about how a band’s overall presentation across channels — digital and IRL — is key, rather than tips on gaming an algorithm.

Sunday was the first day of Music Biz, which is new as all the years I’ve gone things started on Monday. This change threw things off a little, starting with my first breakfast meeting turning out to be a brunch meeting. Sunday also included presentations from almost all of the significant DSPs — Spotify, Amazon, Apple, SoundCloud, and YouTube. There wasn’t much new in the actual presentations, but I did find the Q&A portions informative in the recurring themes of the questions (though not all the DSPs included Q&A). Spotify’s Q&A theme reflected frustration with playlists, showing how an emphasis on this aspect makes it the primary concern of Spotify’s music creators. And then Apple Music’s Q&A embodied a different frustration: artists wanting access to more data and customization of their profiles. Paraphrasing one artist’s comment to the Apple team, “I’d love to push my Apple Music profile but, as an independent artist, Spotify allows me to add so much more of my information.” This complaint is understandable as Apple Music is positioning themselves as the artist-friendly DSP but don’t seem to be walking the talk. I hope the team picked up on this and quickly implements helpful new tools for the artists using the platform.

And with that, another Music Biz sealed and delivered. I’ll be returning next year, no doubt. In the meantime, some things I learned:

• Get in early the day before. My Airbnb check-in was 3 PM so I should have taken advantage of that and gotten in at that time and just chilled out. Or I could’ve done fun non-business Nashville stuff (like the Country Music Hall of Fame and Museum, which I still haven’t visited). Instead, I opted to fly in the early evening and, because of flight delays, I didn’t get into bed until nearly 1 AM, and I couldn’t sleep from all the leftover travel stress. It took me almost 48 hours to feel normal again.
• Writing on business cards is a pro move. At SXSW, as I chatted with a new contact, he pulled out a pen and started writing about our conversation on my business card. That stuck with me, and I copied this tactic at Music Biz. Now I have a stack of business cards with scrawled notes about how I met each person, what we talked about, and if there’s anything, in particular,-requiring follow-up. A game-changer.
• Another pro move: getting back to the hotel/Airbnb by 10 PM. Conferences are exhausting, especially for introverts (raises hand) who require precious time alone after a day of networking and non-stop chat. There are VIP parties and drinks with friends and pop-up industry hangs at seedy bars to create temptation. Don’t give in. I only made it back to my accommodations by 10 AM on the Monday night — and Tuesday at the conference was my most clear-headed and productive day. That wasn’t a coincidence.

On My Way to Music Biz 2019

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Tomorrow I’m heading to Nashville for the Music Biz 2019 conference. This is my third year in a row and it’s by far the conference I look forward to the most. Everyone attending is laser-focused on working toward a better music industry and the vibe is buzzing and inspirational. It doesn’t hurt that it’s in Nashville, either — a fun city that I love visiting.

If you’ll be at Music Biz and would like to meet up then drop me a line. And here’s my Music Biz profile page with my tentative schedule.

An Interview on the This Is Orlando Podcast

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I appeared on the This Is Orlando podcast, interviewed by the affable and capable Rob Coble. It was a terrific discussion and I was able to touch on many of my pet topics including:

• my beginnings with the Eighth Dimension collective
• the importance of the artist’s story and the ‘body of work’ mindset
• trading physical scarcity for streaming’s abundance
• how the diversity of Orlando’s music scene is its advantage and disadvantage
• social media as the hammer, not the house
• why I switched from the artist life to the music business life
• how I find new music and strive to listen with intention

Have a listen on the This Is Orlando page or via Overcast.FM (or download it in your preferred podcast app).

PS – Overcast’s new clip sharing feature is amazing. What a great idea. That above excerpt video won’t be the last you’ll see on this site, I’m sure.

What Am I Doing Now? (May 2019 Recap)

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  • I’m gearing up for a few days at MusicBiz 2019 in Nashville, starting on May 5. I’m expecting terrific panels, productive meetings, new contacts, seeing some old friends, and perhaps an announcement or two from my camp. If you are in Nashville for this conference, then feel free to drop me a line and let’s meet up.
  • The first Q-Burns Abstract Message release since 2011’s “Balearic Chainsaw” is out now on 8D Industries and it’s called AUDIOTOTEMPOLE. This is a special release, and it closes a loop of sorts. These are songs spanning the years. The one with ‘1997’ in the title is that old, and I completed the newest track three months ago. I think that I can now move on to new pastures, new sounds, new — and more frequent — Q-BAM releases.
  • Additionally, on the Q-Burns Abstract Message front, I’m breaking my DJ retirement for one night to play at the Phat N’ Jazzy 25th anniversary party. There are only a few things that would get me to DJ again and this party qualifies. Twenty-five years ago I had a weekly gig playing spacey trip hop records in the backroom of Phat N’ Jazzy at The Beach Club. It was my first residency, and it’s where I honed my DJ craft. I’d probably be in a different place today if the P’n’J crew didn’t trust me to command the backroom vibe. For the May 11 anniversary party I’ll be playing the tunes from that classic era, or at least the ones I still have on vinyl.
  • Consultancy: I’m currently working with Reza of Vexillary, Deepak of Hidden Recordings, and I’ll be advising Snax once again starting next week. A big thanks to my clients for being on board and receptive to some crazy (but effective!) ideas. I’m expanding the consultancy into special one-on-one workshops over the next couple months.
  • Soon you’ll hear me blabbing about music industry stuff on the This Is Orlando and Scotch and Good Conversation podcasts. I also did a long interview with the site MyMusicMoments that I feel good about. I’ll post links to all of these in the blog once they’re online.

Listening (music):

• Simon Scott – Below Sea Level
• Khotin – Beautiful You
• Mary Lattimore & Mac McCaughan – New Rain Duets
• Kankyō Ongaku: Japanese Ambient, Environmental & New Age Music 1980-1990
• Helado Negro – This Is How You Smile
• The 180 Gs – Commercial Album
• Revisited Sonic Youth’s Sister and Mission of Burma’s Vs. in a big way.

Listening (podcasts):

• Cherie Hu’s relatively new Water & Music podcast is great. Stellar music industry commentary. Check out the episode with Amber Horsburgh for starters.
• On Russell Brand’s Under The Skin, I enjoyed the conversations with Douglas Rushkoff and Derren Brown.
• Bob Lefsetz’s podcast is back, and the episode with Billy Bragg is a lot of fun. I especially enjoyed the history lesson on skiffle.
• John Livesay’s appearance on Big Questions With Cal Fussman was super-insightful on the topics of marketing and developing stories.

Watching:

• Cold War
• Free Solo (inspirational)
• Silent Light
• We finished The Americans. I was unsure for the first couple of seasons but we hung in there which paid off … the show got really good (as I’m sure you’ve heard).
• And, sure, we’re watching Game of Thrones. And Gay of Thrones.

Reading:

• Finished Bobby Fischer Goes To War which was fantastic, though it did wind down a bit mid-match (and 3/4 into the book) once it became apparent that Fischer would win. I wholeheartedly recommend it, though. One big complaint: the book mentions throughout that Bobby Fischer often listened to ‘rock n’ roll’ while preparing and practicing, but there’s no mention or clue as to the records of bands he liked. I want to know!
• I’m now halfway through Neal Stephenson’s Snow Crash after multiple people coincidentally recommended it to me over the same few weeks. Confession: this is the first fiction book I’ve read since 2001. No idea why I gave up on fiction, but I’ve meant to get back into it. So far so good — I’m enjoying Snow Crash, though I still am not sure what it is about the book (or me) that inspired various friends to point me to it.

Misc:

• I started using Focusmate over the past few weeks. I’m using it right now. It’s a game-changer — expect a blog post about this soon. In the meantime, here’s the article that convinced me to give Focusmate a try.
• Civic Minded 5, my favorite concert promoters, hosted the trio of Nels Cline/Larry Ochs/Gerald Cleaver a couple of weeks back. A mind-blowing show. There were two sets — the second half of set one was explosive and set two was at times drone-y and Krautrock-y. So good. Again, I’ve never been disappointed by a Civic Minded 5 show and am grateful they are here in Orlando. Your city should be jealous.

Less Radio, More Intention: Streaming at a Crossroads

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This Medium post from Motive Unknown’s Darren Hemmings is getting a lot of attention, and rightly so:

We are constantly being told by the likes of Spotify that they can enhance our music discovery. Algorithms and their own curated playlists should give us no end of music to enjoy. But the sheer volume, coupled with zero friction, results in the much-cited “paradox of choice”. Selecting anything is horribly hard, but equally, with zero friction in accessing it, no emotional investment is made and our own consumption becomes entirely shallow. […]

At every step of the way, streaming services are essentially gaslighting us that this ecosystem is an amazing new development. Just like Silicon Valley in general, there is this mindset that having everything available all the time is a good thing. It isn’t — and it is arguably damaging art and culture as a result. […]

In 2019, artists need meaningful patronage, not a speech about how they could get more streams. That patronage might come from merch or other means, but it should come from music too. As someone who makes his living from the music industry, it also occurred to me that frankly, I owe these people. Without them, I wouldn’t have this job that I love.

The author continues with an opinion that streaming is more of a replacement for radio — rather than for albums or fan-cherished media — than we realize. Like radio, most listeners approach streamed music passively and ephemerally — a song or artist listened to now is forgotten fifteen minutes later. Hemmings feels this is partly due to a lack of listener investment (the purchase of the music) as well as the psychological effect of a seemingly endless amount of content.

I still think that music fans can utilize streaming with intention, but it’s not effortless. Rather than clicking on playlists and random recommendations, listeners can seek out albums and new releases from trusted sources (reviews, online radio shows, friends). And once a great album is discovered, learning more about it and its artist is just a few clicks away. That said, requiring intention won’t easily convert casual listeners to die-hard fans, but the seductive nature of playlists and algorithmic recommendations is turning fans into more passive listeners. Intention used to be inherent in the medium. Gone are the days of merely perusing the CD or LP liner notes (or holding a curiosity-inspiring album cover) and digging further.

The comparison with radio may predict another inevitability: that streaming platforms will become more exclusive rather than aiming to contain every available musical recording. Just as you know to turn to a top 40 radio station to hear that format, or a jazz FM station for be-bop, or the local college station for freeform, esoteric selections, we may see a similar separation in streaming outlets. I believe this could be a good thing, and we’re seeing seeds in the Bandcamp model — that platform isn’t actively courting the new Taylor Swift single.

The ultimate model is for artists to create portals for music through their sites like Neil Young has done with his Archives project. If a fan wanted to hear the music first and in the best quality or format then the artist’s site could be the destination rather than that of a corporate third party. This also gives the artist freedom over presentation, to have ‘liner notes,’ videos, behind-the-scenes documentaries, and such featured alongside the music. The emphasis would be on fan-building as opposed to platform-building. One step further is for artists to be connected and networked, perhaps via an organization like Merlin, so music from similar bands are discovered through the artist’s portal.

There are still many possible directions for the future of the streaming industry. I know it feels like we’re at the end-point, that Spotify and Apple’s dominance and agenda-setting are the way things are and will be. But, as we’re learning with society’s now mainstream skepticism of social media, we’re still at the ‘figuring-it-all-out’ stage with digital media. Expect more than a few forks and unexpected crossroads along the way. And if an independent artist’s future is outside of Spotify — just as independents were rarely included on MTV or commercial radio — then it’s likely that artist will end up stronger for it.

🔗→ Music Streaming Services Are Gaslighting Us

Sound-Alikes: Litigating the AI Mimic

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Dani Deahl in The Verge:

The word “human” does not appear at all in US copyright law, and there’s not much existing litigation around the word’s absence. This has created a giant gray area and left AI’s place in copyright unclear. It also means the law doesn’t account for AI’s unique abilities, like its potential to work endlessly and mimic the sound of a specific artist. Depending on how legal decisions shake out, AI systems could become a valuable tool to assist creativity, a nuisance ripping off hard-working human musicians, or both. […]

If [an AI] system then makes music that sounds like Beyoncé, is Beyoncé owed anything? Several legal experts believe the answer is “no.” […] “There’s nothing legally requiring you to give her any profits from it unless you’re directly sampling,” [Public Knowledge policy counsel Meredith] Rose says. There’s room for debate, she says, over whether this is good for musicians. “I think courts and our general instinct would say, ‘Well, if an algorithm is only fed Beyoncé songs and the output is a piece of music, it’s a robot. It clearly couldn’t have added anything to this, and there’s nothing original there.’”

I’m not so sure. It could turn out that the controversial “Blurred Lines” ruling laid the groundwork for litigating AI-mimicry.

🔗→ We’ve been warned about AI and music for over 50 years, but no one’s prepared

Groove On: How DJs Created the 12″ Single

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The other day I wrote about music delivery and formats (CD, LP, streaming) and how these often influence music creation. This latest installment of Vox’s always excellent Earworm series flips this around. The video documents how the 12” single filled the need of ‘70s club DJs requiring songs with more time to groove and at higher fidelity than a 7” or LP track could deliver.

Here are a few quick thoughts on the video:

  • People tend to forget how long disco — and club culture — was an active underground movement before its mainstream overload. Some of the early dates in the video may surprise some. And though not strictly ‘disco,’ David Mancuso’s first Loft party was in 1970, as an early benchmark.
  • Can we note how cool it is that some contemporary DJs like Questlove and Orlando’s DJ BMF often go back to playing 7” vinyl sets, just as Nicky Siano once did? Not only is this throwback an homage and a connector to the past, but I think one becomes a better DJ — learning techniques to apply to modern digital methods — by stripping the practice down to its roots.
  • Paul Morley, appearing in the video, has a place in 12” history not mentioned in the piece. He was a co-founder — alongside Trevor Horn — of ZTT Records and an original Art Of Noise member. Morley’s input was mainly in the label’s image, branding, and writing the grandiose label copy and manifestos that accompanied each release, but he certainly had a say in the label’s groundbreaking music direction. One element of that direction: ZTT 12” mixes weren’t merely extended versions. These were complete reworks of the original songs, with new instrumentation, drum tracks, and even extra vocals. This type of remixing is normal in dance music now — a simple extended version is a rarity — but, in ZTT’s time, it was a radical technique. I’m not sure if any label was doing these types of remixes before ZTT. My favorite ZTT rework/remix? This one for Frankie Goes To Hollywood’s “Rage Hard” which takes the listener on a tour of the “strange world of the 12”.”
  • I would have loved to have heard “I Feel Love” for the first time with fresh, unprepared 1977 ears. Brian Eno’s initial reaction was probably shared by many.

The ARChive is a Necessity in the Digital World

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Richard Morgan in Rolling Stone:

The [Archive of Contemporary Music] is a massive private research library that has been in downtown Manhattan since 1985 … […] Far from the kind of crackpot hoarding that sometimes happens in cities, George’s archive has been supported by powerhouses in music and entertainment. It houses Keith Richards’ blues collection. Their current board is varied enough to include both Youssou N’Dour and Paul Simon (Lou Reed and David Bowie were both once members). It consulted for Tom Hanks on the making of That Thing You Do. It’s the go-to repository for album art for everything from Grammy exhibits to Taschen books.

In a quirky explainer on their site about how they are ready for an alien invasion, the archive notes: “The ARChive collects and preserves everything that’s issued, hoping to define ‘what happened’ in terms broader than those usually described by selectiveness or availability. Taste, quality, marketing, Halls of Fame, sales, stars and value are as alien to us as they are, well, to aliens.” […]

At a time when some in the city were scrubbing Keith Haring murals off subway platforms, [founder Bob] George was welcoming every genre, including then-unpopular punk and hip-hop (among the archive’s greatest collection is a trove of punk 45s). “We could make the good and goofy come alive,” he says, “because no museum or university library is going to do that. They only want things after they’ve gotten valuable. It’s a small view of value. We see things differently. We see the value in everything.”

I almost wrote that The ARChive is like a musical version of the Internet Archive’s Wayback Machine. Then I caught myself, realizing the absurdity of instinctively going to an internet-related analogy to describe something classic and rooted in our physical history. That may underlie the problem here — that we devalue the importance of a permanent IRL archive of our artistic triumphs now that the online world seems ubiquitous and deceivingly tangible.

And that problem? The ARChive is in danger of losing the space it has occupied since 1985 due to dramatic rent increases in its TriBeCa (NYC) home. This important collection of music (over three million recordings, whoa), and a building modified and renovated to house the vintage media safely can’t just pick up and find another home, especially in the city. So Bob George and friends of The ARChive are asking for help from music lovers worldwide, via a GoFundMe campaign.

From the GoFundMe page:

Our Independence is important to us. We operate without any City, State or Federal funds. We cherish the ability to work on projects of choice and free from restrictions or the dependence on governmental/taxpayer support. Our once affordable rent on White Street has skyrocketed to $21,000 a month, making it increasingly difficult for a pure research organization to survive in Lower Manhattan. Our home is in New York and we would love to stay here.

Independent historical archives like these are becoming ever important in our digital world, as emphasized by some recent mishaps and decisions of corporate content overseers. We exist in that tricky time-space when physical artifacts are still a part of our lives, but digital replicas are slowly taking over. On a personal scale, I think it’s fine to eschew material collections for digital ones if that’s your inclination. But that can fool us into forgetting that an archive like The ARChive is a cultural necessity, just like that seed vault in Norway is essential. If the digital replicas are lost — which could happen — then it’s institutions like The ARChive that help us relocate our scattered artistic history.

Donate to the Archive of Contemporary Music’s GoFundMe campaign, even if just a little bit. I did. And h/t to Eric Johnson (DJ Bunny Ears) for alerting me to The ARChive’s plight.

🔗→ Rebuilding the ARC: America’s Largest Music Collection Needs Your Help
🔗→ Rebuilding the ARC

The Music We Dislike: Calculated or Cultural?

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From an insightful piece by Philip Cosores in Uproxx:

From track lengths to chord progressions to song structures, the amount of math involved in what sounds good to the ears is the least sexy aspect of music, right up there with the language of recording contracts and the cleanliness of tour buses. But it wasn’t until the rise of services like Spotify and Apple Music that the mathematics of music felt so dangerous. Namely, the math involved in streaming. […]

It’s been music critics who have been beating the drum about the dangers of streaming algorithms lately … but most of the time the criticism is less about well-researched investigations and more about gut feeling call outs, directed at music that is often simultaneously commercially successful and critically derided. Over the course of the last year, you’d be hardpressed to find a negative album review that didn’t at some point evoke the idea of The Algorithm being to blame for the music’s perceived lack of quality — it has become this specter hovering above popular music, ready to sink its talons into anything that finds commercial success. […]

Of course, the music world has changed because of streaming, and many artists and labels will always look to trends when creating their own strategies and aesthetics. But blaming streaming for the music that you don’t like feels increasingly closed off from reality, where streaming is, in fact, influencing most of the music that is being consumed, regardless of quality. This is no better or worse than it has ever been, it’s just a recent mode of consumption that musicians are learning how to work with.

It’s impossible to argue that in the history of commercial music — even before recording technology — there was a time when the means of delivery wasn’t an influence on songcraft. Whether it’s writing an opera with intentionally dramatic moments to enthrall a packed theater, to keeping the perfect pop song under three-and-a-half minutes for the best fidelity on a 7” single, to Brian Eno realizing his “Thursday Afternoon” around the amount of time available on a compact disc — format has always held sway on the music.

Of course, there are artists creating music specifically to exploit Spotify as a platform — the ‘poop song’ guy immediately comes to mind — but I agree with the thesis of this piece. It’s easy to accuse music we don’t like of solely catering to ‘the algorithm’ just as we once derided songs made specifically for pop radio or albums in the ‘70s that seemed so serendipitous they were obviously capitalizing on a trend.

The favored target of the music critic is ever-changing (and I love music criticism and feel it’s necessary, so don’t take this as a slam). The identity of that target is a gauge of where music stands and the ways we, as music fans, feel uncertain in its progress. Emerging trends create a widening feedback loop, making it increasingly difficult for the critic to separate the calculated from the cultural. Yesterday’s disparaged made-for-MTV band is today’s algorithm-friendly artist. And, soon enough, probably tomorrow’s A.I. assisted songwriter.

🔗→ Stop Blaming Streaming Services For The Music You Don’t Like

Shoving from the Margins: Pop Music and the Fringe

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Mat Dryhurst for The Guardian:

I believe that those on the margins would do well to shift focus on to more ambitious and untested fund-generating efforts that emphasise the interdependence of musical communities of place and purpose. We need technical and economic concepts that reflect what working artists have long known to be true: an artist creating challenging work is dependent on resilient international networks of small labels, promoters, publications and production services to facilitate their vision. A vision of interdependence acknowledges that individual freedoms thrive in the presence of resilient networks and institutions. It asserts that even pop stars, and the streaming services that prioritise them, significantly benefit from those on the margins market-testing ideas so that they don’t have to. {…}

We need to acknowledge that those communities, and the sounds they foster, generate value that is impossible to quantify on a spreadsheet. The artist and writer Jon Davies recently invoked the ideal of interdependence to emphasise the role that social music spaces play in combating epidemics of loneliness and depression. As well as enlivening commercial culture with a trickle-up supply chain of new ideas, music on the margins offers many a sense of shared purpose.

As noted in my post about the closing of Red Bull Music Academy, independent music communities — especially those operating on the fringes — may need to adopt collaborative and communal strategies to maintain relevance, rather than relying on corporate patronage. Dryhurst smartly suggests that the health of the experimental edges of the music community is vital for pop culture’s continued evolution. I see his point — current hit songs by some of the biggest names obviously draw upon production techniques that were underground and radical ten years ago. Culture becomes stale without the experimental margins giving it a shove.

🔗→ Band together: why musicians must strike a collective chord to survive