8Sided Blog

a zine about sound, culture, and the punk rock dream

What Am I Doing Now? (New Year Edition)

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This month seems like the beginning of a year of transition but, when you think about it, every new year is a year of transition. The flick-of-a-switch from one numbered timeline to the next is arbitrary, but the anticipation of flicking does inspire reflection and taking of stock. This one’s more potent as it’s the start of a new decade. The self-examination was particularly intense this time.

2019 felt like an ‘in-between’ year — like I spent it preparing for something. There were accomplishments and significant moments (like marriage!), but looking back, I see a lot of things getting set up for the future.

What am I setting up? Well, this is the year of 8DSync and going all-in on music publishing and licensing. It’s an area I’ve worked in for two decades but as a side-gig to other endeavors. Now with the help of my colleagues Miguel Bustamante and Craig Snyder, I have brought 8DSync to the forefront. The move makes sense — I am more knowledgable in music publishing than any other music business field, and it’s what I do best. Time to lean in.

Beginning the year, I’m in the process of redesigning the 8DSync website from scratch. Not understanding what I was getting into, I decided to do this redesign myself. The site is looking great, but it’s a work in progress as well as a time-consuming one. I’m adding many artist and release pages over the next few months.

Some of those artists represent new signings to the 8DSync roster. We start the year with these exciting additions: Kingston, New York’s psychedelic Shana Falana, the UK roots-rock act Swampmeat Family Band, Jonathan Brodeur and his power-poptastic Bird Streets project, and a lovely downtempo label out of Ireland called WeGrowWax. There’s also a new album from Scotland’s The Little Kicks on the horizon. That’s a lot of fantastic music to look forward to straight away.

Another of my projects due for a refresh is the 8D Industries label. We took a hiatus as the artists concocted releases, but now it seems likely we’ll have new music from Monta At Odds, San Mateo, and More Ghost Than Man before next summer.

But what about Q-Burns Abstract Message, you ask? I’m working on a new batch of songs, too. It’s all quite different, and I debate even using the Q-BAM moniker, though I probably will. I’d like to have a consistent slate of releases this year — perhaps a series or 3 or 4 song EPs — which will be a challenge. I must remind myself that we make the time, we don’t find the time.

And there’s a ton of writing in my future. The 8sided blog is an integral part of my life, and I enjoy working on it. I’m meeting cool new people through it, too (drop me a line anytime). I have internal debates over what this blog is exactly — is it a place for music industry commentary, or reviews and notes on the culture, or can I get personal, or can I get silly? I’m leaning towards it being all these things. But one thing I plan to examine repeatedly is how we’ve grown to rely on the biggest corporations in history for the dissemination of our art. How do we maintain our independence as the tech-giants chip it away? That’s the theme of the blog if there is one.

For over a year, I’ve been threatening to start a newsletter. All the cool kids are doing it, and I want to hang with the cool kids. Well, it’s ready to launch, and it has a name: Ringo Dreams of Lawn Care. What’s that about, right? Just bear with me. The newsletter will be different than the blog though I’m not sure how yet. The first few ideas for issues are more personal, more story-oriented. I’ll base it on my experiences juggling all these things — the publishing company, the label, Q-BAM — and the trials of working in the music industry from outside of the music industry. I’m sure I’ll also write about interesting things I’m reading and watching and hearing, too. It will be good, and I’m setting the first issue free in a few weeks. Please sign up here.

What am I looking for in 2020? Well, besides the replacement of some of our world leaders (omg plz), I’d like more excuses to travel. I already have flights booked for returns to SXSW and MusicBiz, but would enjoy several more chances to ride on airplanes. I’d also like to pick up a couple more consultancy clients this year, whether artists or labels needing help with branding, positioning, and release strategies or companies looking for assistance with music publishing and rights management. And I’d love to advise and collaborate with a cool outsider artist, band, or label — one dedicated to a musical niche with no mainstream aspiration and struggling with being seen in 2020’s ephemeral information whirlpool. If that’s you and you’re willing to do the work, then feel free to get in touch.

One last tidbit: I mentioned SXSW above. I’m thrilled to announce that there will be an 8DSync showcase at the festival this March, featuring many of the artists mentioned above. I’ll have the details soon. I played SXSW a few times as Q-BAM in the past, but I’ve never been on the organizing side of a showcase. So that’s exciting.

OK, you didn’t ask for it, but now you’re up to date on my activities. And, as a byproduct of this ramble, I have a clearer idea of what I’d like to do over the next few months. 2020 is the year when all that table-setting in 2019 pays off. Now I’d like to hear from you. What are your big plans? Is there an opportunity for us to work together, or bounce around some ideas? I’m game. I have the feeling this could be our year.

Music Biz Recap: Non-Stop Shop Talk Recovery

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Vintage Nashville Postcard

After a miserable travel day (storms over Charlotte) I made it to Nashville and participated in what is perhaps my favorite music industry conference, Music Biz. I like Music Biz because all the attendees are laser-focused on making the music industry better — though like in politics, our definitions of ‘better’ might wildly diverge. There aren’t people hanging out wanting to see their favorite bands, and there isn’t a film, tech, and gaming festival running in tandem. It’s just music industry folks meeting music industry folks and talking about the music industry,

Music Biz is a barometer for how people are thinking about the industry. In retrospect, only a week later, the conference seems like a snapshot of the state of the business of music in 2019. And this year, more than any other year I attended, that state seems pretty good. Attendance was supposedly at a record level, and buzz about the future overshadowed complaints about the present.

Last year the Music Modernization Act was a ‘fingers crossed’ topic, and this year there were multiple panels on how to prepare and utilize it for increased royalty. There was much talk about how smart speakers will influence and aid discovery, something I was bearish on before but now I’m sufficiently intrigued. New technologies I sampled involved enhanced streaming fidelity and improving a fan’s immersion through interactive ‘liner notes’ functions, both fan-centric efforts. The IFPI gave an optimistic presentation showing dramatically rising music revenues across the globe. And, though there was still talk of playlists, the conversation was mostly about how a band’s overall presentation across channels — digital and IRL — is key, rather than tips on gaming an algorithm.

Sunday was the first day of Music Biz, which is new as all the years I’ve gone things started on Monday. This change threw things off a little, starting with my first breakfast meeting turning out to be a brunch meeting. Sunday also included presentations from almost all of the significant DSPs — Spotify, Amazon, Apple, SoundCloud, and YouTube. There wasn’t much new in the actual presentations, but I did find the Q&A portions informative in the recurring themes of the questions (though not all the DSPs included Q&A). Spotify’s Q&A theme reflected frustration with playlists, showing how an emphasis on this aspect makes it the primary concern of Spotify’s music creators. And then Apple Music’s Q&A embodied a different frustration: artists wanting access to more data and customization of their profiles. Paraphrasing one artist’s comment to the Apple team, “I’d love to push my Apple Music profile but, as an independent artist, Spotify allows me to add so much more of my information.” This complaint is understandable as Apple Music is positioning themselves as the artist-friendly DSP but don’t seem to be walking the talk. I hope the team picked up on this and quickly implements helpful new tools for the artists using the platform.

And with that, another Music Biz sealed and delivered. I’ll be returning next year, no doubt. In the meantime, some things I learned:

• Get in early the day before. My Airbnb check-in was 3 PM so I should have taken advantage of that and gotten in at that time and just chilled out. Or I could’ve done fun non-business Nashville stuff (like the Country Music Hall of Fame and Museum, which I still haven’t visited). Instead, I opted to fly in the early evening and, because of flight delays, I didn’t get into bed until nearly 1 AM, and I couldn’t sleep from all the leftover travel stress. It took me almost 48 hours to feel normal again.
• Writing on business cards is a pro move. At SXSW, as I chatted with a new contact, he pulled out a pen and started writing about our conversation on my business card. That stuck with me, and I copied this tactic at Music Biz. Now I have a stack of business cards with scrawled notes about how I met each person, what we talked about, and if there’s anything, in particular,-requiring follow-up. A game-changer.
• Another pro move: getting back to the hotel/Airbnb by 10 PM. Conferences are exhausting, especially for introverts (raises hand) who require precious time alone after a day of networking and non-stop chat. There are VIP parties and drinks with friends and pop-up industry hangs at seedy bars to create temptation. Don’t give in. I only made it back to my accommodations by 10 AM on the Monday night — and Tuesday at the conference was my most clear-headed and productive day. That wasn’t a coincidence.

SXSW Recap: Sorry I Didn’t Check Out Your Showcase

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I’ve been back from Austin and SXSW for over a week, but I’m just now feeling refreshed and up to speed. It’s taken a little while to process everything, as is always the case with these industry conferences and their non-stop agendas. A short recap, you say? Okay, here you go:

This is the year I attended SXSW solely as a music business professional. Previously I was an artist, performing at various showcases. Then my only worries were finding my way to the label-provided hotel room, doing well at the gig, and hanging out and having drinks with various music friends also in town. This time I flew to Austin to get down to business. I went to catch the mood, feel the vibe, put a wet finger to the wind to determine where it’s all going, and network network network. I’m not sure if I’m any wiser about the future direction of the music industry and I didn’t meet as many new people as I thought I would (though I made a few great new friends), but I’m satisfied with my SXSW experience.

It was maybe a decade ago that I last made it to SXSW. It’s difficult for me to understand how much things have changed (and grown) as I never went to the actual conference. But when I told people that this was my first time in ten years, the reaction was always “well, it’s different” followed by an exasperated look of ‘whew.’ I won’t lie — it was busy. Everywhere you looked you found small groups of people with badges hanging from their necks. There were also ride-share scooters all over the place, and often the sidewalks and pathways were clogged with semi-inebriated attendees perilously dodging on-foot people like me.

When most people think of SXSW, they think of all the bands. I mainly partook in the actual conference, checking out panels and having a few scheduled ‘mentor sessions.’ Those sessions were opportunities to sit with a person of note in the music industry and pick his or her brain for fifteen minutes. Fifteen minutes isn’t much, but I came prepared with set questions for the veteran music publishing professionals I spoke with. It seemed like a brain-numbing exercise for the ‘mentors’ as the sessions were one-after-the-other, fifteen minutes in-and-out. ‘Speed dating’ was mentioned more than once. I did get some value — it’s like asking a lawyer that burning legal question that’s been sitting in the back of your brain, and without incurring the hourly rate.

There were some meaty panels, too. I wish I had gone to more, but I ended up mostly running around finding people and having last-minute meetings. I checked out an in-the-weeds panel about contract negotiation (totally my kind of thing) and a terrific panel about how label A&R has changed over the past several years. My friend Craig Snyder was the moderator for the latter, and there was a bit of enlightening information thrown around. Notably, Island Records’ Alyssa Castiglia — a proponent of data tools — put to rest the myth that modern labels now sign acts based on data alone. Instead, data is used to spot trends as they happen, guiding the type of artists for a major label A&R scout to seek out.

And of course, there were bands. 8D Industries flagship band, Monta At Odds, performed — with a new singer and drummer — and sounded excellent. This band is transforming/mutating in real time, and there will be new recordings by the end of this year to document these changes. Other fun bands I saw included Mary Lattimore (sunset by the lake with bats in the air!), The Comet Is Coming, Heart Bones (Robbie Hardkiss and I were laughing our asses off), The Octopus Project, Anemone, and Palberta. It may seem like I saw a lot of bands, but my efforts paled in comparison to my badge-wearing peers.

I’m glad I went, and I’m happy I’m home. I’ll be back next year, I’m sure. And now I’m gearing up for the next conference on the agenda — Nashville’s MusicBiz 2019 in early May. Reach out if you’ll be there, too.

Bound for SXSW

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I’m heading off to SXSW tomorrow for a few days of meet-ups and hellos and hobnobbing. It’s been about a decade since I attended the Austin-based conference, and, in the past, I was there as a performer. So this will be my first time at SXSW solely for business. I expect that change of dynamic, as well as the exponential growth of the conference over that past decade, to give me multiple moments of overwhelm. I can deal.

One place where you can find me is Friday (March 15) at Shangri-La around 3:30 in the afternoon. Super cool 8D Industries flagship band Monta At Odds will be playing the MidCoast Takeover showcase at that time. You shouldn’t miss them as they rarely (if ever) play outside of Kansas City. And I’ll be there so be sure to say ‘howdy.’

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If you can’t make Shangri-La on Friday but might like to meet up in Austin then feel free to shoot me an email and let’s see what happens.

I will try to report in from SXSW but I’m not making any promises! At the very least, expect a recap upon my return.

Positivity is Resistance

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I woke up early this morning to a wild amount of fog over our lake. I had never really seen anything like it in the 2+ years we’ve lived here. Beautiful and eerie. Here’s a video I shot from our dock at around 7:30 AM:

I listened to Basecamp’s Jason Fried on The Chase Jarvis LIVE Show podcast. There’s a lot of great advice in this episode. Jason has a knack for ‘duh, that makes perfect sense’ statements that I hadn’t thought of before — or, at least, considered in that way. His fantastic book Rework is filled with this type of knowledge.

In the interview Jason touches on the benefit of a news deprivation diet, a gospel I’m always glad to spread. Says Jason:

I think {constant news} is a way, unfortunately, for negativity to get in your brain and to get you upset about things. I don’t want to be that way. That’s one of the reasons I don’t really follow the news. I used to be a news junkie. {But} I don’t pay attention to the news at all anymore. Almost nothing really matters right now. Everything’s breaking news 24/7; everything’s a hot story. But none of this shit is a hot story that matters right now. If you’re in the path of a hurricane, you’ll want to know that, but a lot of other things can wait. I’m more a fan of things that can wait than right now.

This is my feeling, exactly, and it does take discipline to reach this no-breaking-news state. There’s so much pressure to keep up, to know every little thing that’s happening. FOMO (fear of missing out). But Jason espouses an alternative philosophy: JOMO — the joy of missing out.

I wrote an email the other day to a creative friend in Europe distressed by all that’s happening in France. I hoped to reassure with these words:

All these horrible things that are happening are ultimately a reaction to the way the world is changing. And it’s positive change these awful people are reacting to: inclusiveness, justice, expanded freedoms for everyone. As one can’t stop change, things will get better. But it’s going to be a rough ride for a while. It always is, as it always has been.

Our best way to make a difference in these times is to be productive, create, and do our best work. We can’t do that if we’re constantly distracted by ‘breaking news’ and all this mess. And, in my opinion, the people in power right now purposely create distraction and outrage to keep us from doing our best work — it’s intentional.

We can’t control any of this. But we shouldn’t feel defeated, as it was never our battle to begin with. Instead, it’s wise to concentrate on what we do have control over and brush off the rest. It’s not a head-in-the-sand attitude — it’s still healthy to be concerned and to engage in activism — but our preoccupations should be on what we can influence, whether it’s our work, our family and loved ones, or our local community. Positivity is resistance, and our work and change have the power to reverberate as we show our peers that we care enough to create rather than wallow, worry, and complain.

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On another note, it looks like I’m going to SXSW next year. I’ll be there supporting Monta At Odds who are playing a couple of showcases. I’m excited to see and meet with a bunch of old friends and eat as much as possible of that fantastic food Austin has on offer.