8Sided Blog

thoughts about music’s place in the 21st century

Creating Scarcity in the Digital Marketplace

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In the latest Water and Music newsletter, Cherie Hu notes a startling development in music monetization. Utilizing the blockchain, a pair of electronic music acts auctioned digital artworks — “short-form, looping videos soundtracked by original music” — earning close to $40,000. Using non-fungible tokens (NFT), the buyers can own (or control) these pieces despite the content’s digital replicability. 

Cherie’s article then considers scarcity, a fan-driven quality of music and collectibles that, in the digital age, rarely exists outside of touring. As Cherie says, “In a capitalist economy, artificial scarcity creates the conditions for discovering culture’s true market value.” In old school (but still existent) terms, think of limited edition albums, the hand-crafted numbered cassette, or that t-shirt you can only buy directly from the touring band. But applying this to the digital marketplace is a tough nut to crack. Cherie writes:

… artificial scarcity could not be more antithetical to how the streaming economy works today, because we expect digital music to be as close to free and ubiquitous as possible — i.e. the opposite of scarce. In a noisy online media landscape, many artists also feel pressured to achieve the same level of ubiquity as the services that monetize their work, constantly churning out content in order to keep up with “the algorithm” and maintain fans’ attention — a burden that is ever more amplified in a world without touring. 

After reading this piece, I checked out Shawn Reynaldo’s latest First Floor newsletter. Shawn speaks with electronic musician Jordan GCZ about his embrace of the Patreon platform. Jordan suggests that he may release music only through Patreon — that is, not on vinyl or Bandcamp or the streamers, but only to his 36 (as of right now) supporters. And these won’t be cast-off tracks or outtakes — the artist promises to release some of his best songs this way, delivered only to his most ardent fans. 

Unless there’s something like incorporating tokens as Cherie writes about, there’s nothing non-fungible about Jordan’s Patreon-only music releases. These fans are free to copy and pass on these music files, and they might end up on piracy sites and YouTube. The scarcity is only in the files’ initial distribution. But I am intrigued by this idea — albums and releases distributed only through ‘fan clubs’ as an alternative to the corporate outlets. I just wonder if the status of membership and being the first to receive the music is scarce enough. 

🔗→ Digital Music’s New Drop Culture
🔗→ Patreon Creeps into Electronic Music

Anchor Drop: Add Music To Your Spotify Shows

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I’m usually critical of Spotify, as I was yesterday, but I’m also happy to give credit when it’s due. Utilizing the company’s 2019 purchase of Anchor and its podcast-creation tools, Spotify now allows users to create podcast-like audio programs around the streaming music available on the platform. I say “podcast-like” because these aren’t what we know as podcasts — these aren’t stand-alone shows that play outside of the Spotify ecosystem, nor can one talk over the music or only include music snippets. The new feature, accessible through the Anchor app, allows users to insert their own audio content — assumed, in most cases, to be spoken commentary or conversations — within their shows (i.e., playlists). In other words, you can create a ‘podcast-like’ playlist that contains your song selections with the sound of you chatting about the songs in-between. These playlists are published to Spotify as a ‘show.’

I’ve spoken about the frustrating issues with licensing music for podcasts before. Those problems persist for podcasts, but Spotify’s work-around is a smart option for those who don’t mind their content getting locked to the platform. The pre-existing music licenses already in place with Spotify apply since users are merely adding music to ‘playlists.’ Technically and legally, it’s nothing new for the platform.

This tool opens up many possibilities for music-oriented programs such as Song Exploder-style dissections or celebrity ‘desert island disc’ spotlights. Anchor’s feature has launched with some interesting examples of it in action, such as this program on murder ballads and The Ringer-associated 60 Songs That Explain The ’90s. 

Of course, artists will have no control over where their songs appear, so thick skins are necessary for the inevitable ‘These Songs Suck’ shows. Spotify may also have to deal with commentary of its platform, as I’d like to see the tool used to highlight and explain ‘fake artists‘ and other efforts by labels and production studios that exploit the streamer for quick bucks. 

Here’s a Twitter thread where Anchor co-founder Michael Mignano announces and describes the new tool: 

🔗→ Introducing a brand new way to create in Anchor, with all the music you love
🔗→ Spotify Now Lets You Add Music Tracks to Podcast Shows

Bells and Mechanical Tune-Teasers

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Spotify Shuts Out SongShift → SongShift is a popular iOS app that allows the transferring of playlists across platforms. That is, if you use Apple Music (like me) and want to grab one of Joe Muggs’ Spotify-only Soft Music For Hard Times playlists, SongShift makes it happen. Now it seems Spotify is pouring the jerk sauce on this recipe, as the SongShift team recently made this announcement: “The Spotify Developer Platform Team reached out and let us know we’d need to remove transferring from their service to a competing music service or have our API access revoked due to TOS violation … as of SongShift v5.1.2, you will no longer be able to create transfers from Spotify to another music service.”

I guess one can understand the rationale. Spotify’s strength and differentiator, as far as music listening goes, is its playlists. If you’re into Spotify-only playlists, transferring them to your streaming place of choice might keep you from committing to their platform. Transferability makes it easier to leave the Spotify ecosystem, too. But it still comes off as a weaselly power move, especially as all other services allow these transfers (for now — this decision could set the tone). 

Spotify is a public critic of Apple’s walled garden, and Jason Snell points out this hypocrisy on his Six Colors blog: 

Spotify hates how Apple tends its own ecosystem, but it has zero interest in allowing its customers to migrate metadata in any way that might make it more convenient to leave Spotify behind. That’s their decision to make, of course, but for a company that claims to support consumer freedom, it has just made a hypocritical decision designed to reduce the freedom of its own customers.

One can argue about ownership of playlists, but the music is not the property of Spotify or anyone else besides the rights-holders. And I’m sure rights-holders would prefer the containers for their music remain fungible across applicable services. 

But what are you gonna do? I suppose if you use SongShift, maybe don’t update to the latest version (though I don’t know for sure if that will make a difference). And transfer those Spotify playlists as soon as you can, even if you use something other than SongShift. I’m sure Spotify will quickly put the kibosh on those other services, too.

Update: Spotify has done an about-face. Adds SongShift: “The only caveat is, you have to have created the playlist yourself, or the playlist must be collaborative and followed by you.”

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The Company That Has a Monopoly on Ice Cream Truck Music → The origins of the music boxes playing from ice cream trucks are fascinating. Today’s familiar sound was once in a heated competition with sleigh-bells (“ringing a bell all day long soon proved to be too manually taxing for drivers”) and resistance from older generations complaining about the noise (little did they know).

Nichols Electronics persevered and still delivers 300-400 music boxes a year. That seems low, but the company — which has provided these boxes for several decades — is comfortable with its niche’ monopoly.’ Nichols Electronics is a lesson for labels and artists — find your audience, serve only them, and prosper with consistency despite limited opportunities for growth. 

I also like the strategic rules that Nichols Electronics sets for songs included in their music boxes: 

• They’re short and easy to remember … the perfect length at between 15 and 45 seconds.
• They’re structurally simple: “You don’t want the music to be very full,” music historian Daniel T. Neely tells us. “If it’s too complicated, the message becomes kind of muddled.”
• They’re typically rooted in nostalgia.

As the article explains, “That last point is perhaps the most crucial element of a good ice cream truck song: We’re drawn to these melodies because we’ve heard them before.” It also helps when the ‘nostalgic’ song is in the public domain and doesn’t require licensing fees. That aspect might be a problem for the heavy metal ice cream truck. 

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Yoshiaki Ochi – Natural Sonic → Today, I randomly happened across a lovely percussive ambient album from composer Yoshiaki Ochi. Light On The Attic’s Kankyō Ongaku compilation featured this Japanese artist, as did Music For Dreams’ Japanese music collection Oto No Wa. Natural Sonic calms with tropical sounding wooden percussion, floating between the tribal, the distant, and the contemporary. In my interview with Elijah Knutsen, an enthusiast of Japanese ambient music, he describes how the Kankyō Ongaku genre often features the “natural sound of life, with bits of melody blended between the long stretches of environmental sounds.” Natural Sonic includes these elements on a few of the songs — beach surf on “Woods from the Sea,” or bird sounds on “Anywhere.” But the lack of synthesizers draws Ochi’s album closer to the likes of Martin Denny (except the bird sounds here are real) than the pioneers of Asian ambient music. And, interestingly, the organic materials that populate the album result in a timelessness. Natural Sonic was recorded in 1990, a fact I had to look up as listening gave no easy clues to its year of origin. 

Put the Blueprint Down

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Season 3 of KCRW’s Lost Notes → This week, I spent 30 minutes each morning listening to the third season of KCRW’s Lost Notes podcast series. The other two seasons are terrific, but this latest particularly grabbed me. This time, each episode focuses on a prominent event or artist from 1980. The host is poet and cultural critic Hanif Abdurraqib, approaching his subjects with an engaging language. The series suggests 1980 as a pivotal year, setting the tone for the next decade and reverberating into the present.

If you’re me, the temptation is to skip to the end and listen to the fantastic Grace Jones episode (which also throws in a short history of Chicago’s Disco Demolition, occurring the previous year). But roll through them all, in order, to get a grander picture of the influence that year had on music and culture. Stevie Wonder, Ian Curtis, John Lennon and Darby Crash (together), Minnie Ripperton, The Sugarhill Gang, Hugh Masekela and Miriam Makeba — each topic is fascinating and offers something to learn. 

You can also read each episode online via KCRW’s site (click on the artist’s names above). But Hanif Abdurraqib’s personable narration, peppered with audio and musical examples, is the way to go. It’s a compelling production.

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Throwback on a Comeback: The Last Cassette Tape Factory → I enjoyed this mini-doc on ‘The Last Cassette Factory‘ — though I’m wondering if any tape manufacturers have popped up since the video’s release four years ago. As noted in the video, there’s a resurgence of cassette releases. This growth is partly thanks to Bandcamp and a need to give fans a limited, physical version of a release without breaking the bank for vinyl pressings. It’s an excellent idea for emerging bands to offer cassettes, especially when personalized with homespun artwork and packaging. Just don’t believe that your fans are listening to your cassettes. For one thing, as the first commenter on the video’s page notes, “The problem is I don’t see any quality cassette players being made today.” As for this video, we’ve all seen footage of the whirring machinery found in record pressing plants. It might be surprising to see that a cassette factory’s inner workings are also fascinating and highly technical. 

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A Guide to Sun Ra on Film → A useful list of long-form Sun Ra footage found on YouTube and elsewhere. Some of this I hadn’t seen before. The Magic Sun film, intended as a projection behind the Arkestra as they performed at Carnegie Hall, is particularly wild. And I think the writer of this piece somewhat downplays Space Is The Place — it’s a great movie, low-budget or not. 

As a proponent of focusing influence on one’s own ‘world,’ I like this quote from Ra in the listed French television interview: “You want a better world, put the blueprint down.”

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Ralph Kinsella – Lessening → My 8D Industries label released a new album today on Bandcamp. Titled Lessening, it’s the debut album from Scottish guitarist and ambient producer Ralph Kinsella. I’ve written about Ralph before — I discovered him after he reached out to this blog with his music. A few months ago, he sent the demo for this album, and I haven’t stopped listening. An antidote to lockdown — this is travel in a small room.

The last paragraph of the press release does a great job of describing Ralph’s music:

Kinsella’s guitar is the even thread, sometimes bare and then often processed, awash in texture and synthetic glares. Tracks like “In the In-Between Light” use the guitar to express enormity — of space and emotion — before the song is gently brought close by calming lines and reassuring synth patches. There’s also a soft tension in songs like “Lung Noises,” sharing the masterful slow build of the shoegaze genre’s finest practitioners. Lessening‘s closer, “Born on the Cusp,” offers a resolution — chiming guitars and reverberant tones signaling both loss and promise. This is the sound of an uncertain present feeling its way to that better world.

I hope you’ll check it out. Lessening is available now exclusively on Bandcamp and, like all 8D Industries releases, is set to ‘name your price.’ 

Kurt Rambus Tackles the Delusion of Genre

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Kurt Rambus is the mischievous studio pseudonym of Nigel John, a longtime staple on Central Florida’s underground DJ scene. Nigel is a purveyor of the unpredictable — his DJ sets veer wide alongside his musical taste and knowledge. He can fit snuggly into a theme, flawlessly programming appropriate but thoughtful music for a gallery opening, an experimental dance company, or opening slots for the likes of DJ Shadow, Kool Keith, and Bonobo. But it’s most interesting when there is no event category or constraint, allowing Nigel to let loose throughout his exhaustive influences.

The Kurt Rambus project is like this. With no heed paid to sonic boundaries, Kurt (as we’ll call Nigel in this guise) mashes up styles and glues together influences that some might find conflicting. “Genre never mattered,” Kurt tells me. He then rattles off some early records from formative years: Ohio Players, KISS, Peter Tosh, Thompson Twins, King Curtis, calypso (his family’s roots are Trinidadian), Run DMC, Art of Noise. John Zorn and Bill Laswell eventually found him, too. 

Kurt then mentions Night Flight, the USA Network cable show that aired overnight on weekends throughout the ’80s. “It made a huge impact on me.” Me, too! Night Flight regularly featured films and programs like New Wave Theater, Urgh! A Music War, and early music videos from weird (for the time) labels like Some Bizarre. Speaking for myself, seeing (and hearing) these from the isolation of Central Louisiana shattered any notions of musical or artistic restraint.

The new EP from Kurt Rambus adds some other influences to the mix: “Bass music DJ mixes from my friend Professor Goat, ’90s hip hop and glitch, and traditional Arabic and Andalusian music.” You can hear these aural references peppered over the EP’s tracks. Not as apparent are the non-musical inspirations for the project. Kurt identifies “history, political philosophy, sociopolitics. The novel Don Quixote. B-movies.” And in case you suspected our current American situation plays a part, Kurt adds, “I realize another major influence is watching that silly fascist ritual of 45 tear-gassing people so he can get a photo of himself in front of a church looking stupid holding a bible.”

Unsurprisingly, the music is urgent. “Hayek and His Black Friend” launches the EP at an ominous 80 beats-per-minute. Bass rhythms and dramatic strings punctuate a flurry of vocal scowls and insinuations. Serious synths appear two-and-a-half-minutes in, and then they’re outta there. “Envy of Thee” sounds like Throbbing Gristle growing up in Miami, and “Entstehung” could inspire revolution from the backroom of a dubstep rave. Then there’s the closing “One Salt, Too Many Swift,” my personal favorite of the set. “It’s inspired by my wife’s background, which is Bedouin Egyptian and Spanish Gypsy,” says Kurt. “I originally scrapped it before reviving it with the ‘Impeach the President’ breakbeat.”

You may have noticed I haven’t mentioned the name of Kurt Rambus’s EP. I was saving it until I explained the music, the tension, and the tug-of-war of influences. The title is a curiosity that adds its own significant amount of weight. It hides and reveals the concept at the same time. Ladies and gentlemen, The Misadventures of Hayek Von Pinochet and his Men Of Action. I’ll close this piece with Kurt Rambus laying it out:

The title of the EP is the name of an imaginary gothic horror flick. The main character, Hayek, is a combination of two men: Friedrich Von Hayek, a “pioneering” neoliberal economic theorist, and Augusto Pinochet, the Chilean dictator. Friedrich’s economic philosophy revolved around freedom being the highest ideal. Yet he associated, supported, and consulted with Pinochet, a fascist military dictator whose regime was responsible for murdering and torturing.

I incorporated the plot of Don Quixote into this imaginary film. Alonzo Quixano reads so many books about romantic chivalry that he loses his mind. He becomes a knight, aiming to revive chivalry and serve his nation. And Hayek’s claim to fame was that he believed that the only way for society to progress was for human beings to be selfish, to return to the golden age of 19th-century feudalism. These elements are combined because they’re all delusional. At least, to Don Quixano’s credit, his madness was in dedication to a noble cause of chivalry. Hayek was just an elitist asshole who had a very childish world view. Many others hold this view now.

The “men of action” is based on Dostoevsky’s Notes from the Underground. The concept of a man, or men, who are impulsive and possessed by feelings of revenge — these men don’t think about repercussions. They only act upon irrational thoughts and feelings. That’s who Hayek Von P rolls with. They are all delusional barbarians. 

Old Man With Pink Hair

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Unfortunately, You Might be a Dingdong → In the new issue of his Roden newsletter, Craig Mod offers advice on dealing with dingdongs. He also provides clues to determine if you, unsuspecting reader, are unknowingly a dingdong. What’s a dingdong? Craig explains: “A dingdong is a subset of asshole, but for the sake of levity, we go with the former. A dingdong believes — genuinely! — that their opinion and their frequent, unsolicited deployment of that opinion is helpful. Often: It’s not.”

Craig rightfully points out that website comment sections are ‘dingdong bonanzas.’ I believe this extends to comments on Twitter, Facebook, and all the rest. His prescription? Block or mute. Or, even better, reply with something like, “That’s interesting — thanks!” and then block or mute. Craig calls that technique “The Dalai Lama Stance.” 

In the essay, Craig makes this case for ignoring dingdongs, no matter how tempting: 

… dingdong engagement has a very low energy-in to positivity-out yield. Almost zero. In the exceedingly small chance that you end up in a fruitful back and forth with a dingdong, it’s likely you’ll look back on that tête-à-tête and wish you had been doing literally anything else with your time.

It’s true! I remember when I was active on DJ and electronic music forums in the early ’00s. I got in so many stupid arguments. And even in exchanges with dingdongs where I felt it was my duty to set things straight, I came out defeated. I remember eventually thinking, “Has anything useful or positive ever come out of arguing in an internet forum?” Once I had my answer, I logged off for good. Now I follow my friend Zed’s advice: I don’t argue on the internet. 

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Kelly Lee Owens – “Corner Of My Sky” (feat. John Cale) → This new track from Kelly Lee Owens is excellent, and it features vocals from John Cale, who just sounds great. I want to hear from him more often (just as this vocal cameo from Brian Eno makes me want to hear him sing a lot more). And, since the early days of MTV, I’ve aggressively disliked music videos that mix in dialogue and in-video sounds over the music. But this music video is the exception — I love it so much.

But! Since writing the above paragraph, John Cale answered my plea and released a new one-off song (and video) called “Lazy Day.” It’s a weird one, not exactly what I had in mind when I said I wanted John Cale to sing some more. But the song is fun, cool, and catchy, and Cale has transformed into ‘old man with pink hair,’ which is a not-too-terribly-surprising development.

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Khotin – Finds You Well → Canadian electronic music producer Khotin went and did it. He named his album after 2020’s eternal email send-off, “I hope this finds you well.” I’m sure he’s not the only one. But it’s possible this album of hauntology-nodding textural beat constructions conveys the wistful sentiment better than the others. Yes, we’ve entered Boards of Canada territory (Boards of Edmonton, in this case), but where BoC is a tad clinical, Khotin offers the personal. Take the swirling pads and the inserted voicemail messages of “Outside in the Light” — it sounds like someone listening in, from space or the future, deciphering pleasant memories. 

Not Good Enough for Vinyl

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Tom Waits – Big Time → Tom Waits’ Frank’s Wild Years is a longtime favorite album of mine.1That album followed Waits’ Swordfishtrombones and Rain Dogs, completing one of the great album trios in recorded music. In 1988, a concert film from this album’s tour was released, titled Big Time. The movie is beautiful, and the performances of the songs are creative and mischievous. It’s as good as Stop Making Sense, in my opinion (that Talking Heads concert film was probably an influence on Big Time). Big Time has been missing all these years, only available via used DVDs and extremely low quality torrented files. But! Without fanfare, Big Time suddenly appeared to stream on Amazon Prime Video at the beginning of the month. Watch it. (Side note: fingers crossed Laurie Anderson’s digitally unavailable Home of the Brave follows soon.)

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ECHO: The Music of Harold Budd and Brian Eno → ECHO is billed as a YouTube documentary about the early ’80s collaborative relationship of Brian Eno and Harold Budd. In actuality, it’s a mix of music from their classic albums The Plateaux of Mirror (1980) and The Pearl (1984), accompanied by snippets and quotes from interviews. The visuals are suitably ambient — dreamy pastures, scrolling snow-fields, and misty cityscapes. The video does have some interesting bits, including Eno pointing out various ‘treatments’ and even identifying tools like the Lexicon Prime Time delay. Despite the occasional commentary, the 40-minute film ends up as soothing and hypnotic as the subject albums. Hat tip to Sasha Frere-Jones, who listed this today in his always illuminating email newsletter.

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Rimarimba – Below The Horizon → I recorded my first ‘album’ in the ‘80s, and it was cassette-only. I was a part of the self-released cassette movement (as documented in the book Cassette Mythos), even having my ‘albums’ reviewed in a few ‘zines. I still remember a friend of mine, also active in the cassette underground, telling me one day: “I know why all this music is released on cassette. Because it’s not good enough for vinyl.” Ouch.

There might have been a little hard truth in that. I mean, just revealing that I recorded some cassette albums in the ‘80s has me a bit nervous, because I would hate the fine folks at RVNG Intl. or their Freedom To Spend side-imprint track down these cassettes and offer to release them. Because they really weren’t ready for vinyl. In retrospect, they were quaint but kind of terrible (btw – Ira Glass is right). But that’s not the case with Rimarimba, an artist who I’d not heard of until today and who seems to have once existed on the edges of the ‘80s cassette underground.

That said, Below The Horizon might not count — according to Discogs — as it was released on cassette in 1983 but made its way to rare-ish vinyl in 1985. And, this time, it is good enough for vinyl. What’s not to like? The first couple of tracks sound like Penguin Cafe Orchestra playing the last 30 seconds of Faust’s “The Sad Skinhead.” If that doesn’t sound wonderful to you, then … still give it a try. And then this final track, titled “Bebang,” is 20+ minutes of layered, ringing guitar loops and riffs, a fanciful, improvised toy synthesizer line, and a subtle tick-tock rhythm that helps the song’s time pass in an instant.

A Singing and Dancing A-Team

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Why Are K-Pop Groups So Big? → Initially, I thought the headline was referring to the immense international popularity of K-Pop groups. But it relates to the growing membership sizes of these acts. Did you know there’s a K-pop group with 23 members? The article also details how larger groups can have multiple spin-off groups (‘subunits’). And there are specific roles and ‘divisions of labor’ within each act’s membership. These acts end up sounding like elite military brigades — or a singing and dancing A-Team, with each personality assigned a duty or specialty. A typical ‘old,’ I find all of this confusing and fascinating. Check out this bit:

Wanna One, the 5th highest-selling K-pop group of the past decade, was formed in 2017 on the second season of survival show Produce 101. Produce 101 supposedly allowed fans to “produce” their dream K-pop group from 101 trainees by voting on the member lineup. For some, a spot in the final group was too valuable to leave up to chance—the show is currently under investigation for vote-rigging by internal staff and external agencies.

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Jazz Musician Lettering → It’s often annoying when modern album covers ape the classic design style of the jazz-era, but there’s nothing wrong with the aesthetics serving as inspiration. And there’s a lot of inspiration found in this compilation of typography and lettering found in the artist names adorning records from the mid-century. Many jazz covers are so iconic that we overlook the inventiveness behind the text. This format invites an examination without the images and layout that complete the full design. Blogger Reagan Ray says, “Rather than post 100s of covers and posters, I wanted to isolate the lettering for easy browsing and analysis. There’s a lot of lettering out there, and a lot I left out.”

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Newsletter Subscriptions → Haven’t you heard? Email newsletters are a thing! Even I’ve got one. Newsletters are a significant move away from the information chokehold of social media — personalized ‘posts’ arriving in email inboxes with our permission and without the judgment of indecipherable algorithms. Finding the right newsletters for you is a little more complicated. First thing: check out the websites of your favorite authors and thinkers — chances are most of them have a newsletter. There’s also a fun newsletter about newsletter recommendations, Thanks For Subscribing. And, though it’s limited to the growing Substack platform, the search engine Stacksear.ch is useful. You type in a word or interest, and the search results show Substack newsletters where your phrase has recently appeared.

One quick thing you might not know about Substack: each newsletter domain has an RSS feed. That’s great for readers as they can get Substack newsletters delivered to an RSS reader without necessarily subscribing. That’s how I read many Substack newsletters. But I feel guilty as this is also bad for newsletter publishers — if we’re reading via RSS, we’re not actually subscribed, affecting the newsletter’s subscriber count. A compromise is to use something like Feedbin, which gives you a special email address to use to subscribe to newsletters. This email address delivers them into your RSS feed. That’s what I do now, and it makes for a better reading experience and keeps my email inbox relatively sane.

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Khemkhaeng – บ้าน → This ambient mini-album from a mysterious Thailand-based producer is a wonder. It’s not often a release in the ambient genre sounds fresh and new. Khemkhaeng rises to the challenge, and these five songs have a rare quality — I want them to last longer. As I wrote in my short Bandcamp review, “Everything here is beautiful, sublime, and seemingly of its own world — but ‘ดูรู้สึก’ is especially distinctive and fascinating. I may have to edit a seamless loop of this track so I can sit inside it all day.”

Anti-Social Recording Artists

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I’m thinking about what Darren Hemmings had to say in a recent Motive Unknown newsletter. It’s not a secret that I’m no fan of social media (esp. Zuckbook). You might not know that I’m presently doing a lot of research into how a label or artist can effectively promote music without social media. I’m convinced it’s possible, but not without a fair amount of legwork and reconsidering music marketing traditions. So it was with great interest to see Darren, who runs a marketing consultancy representing the likes of Run The Jewels and Moby, state the following:

… there may be quite a fundamental shift starting here – albeit in very, very early form. It strikes me that some artists are increasingly tiring of existing on other people’s platforms where their relationship to fans is always compromised. Instead, platforms like Bandcamp and community hubs like Discord allow them to sell directly and build a home for those fans that is not subject to algorithmic control over who see their message. They are tiring of social media and tiring of other platforms controlling who they can reach. […] Where I think this could get interesting is when we see the first artists really break through with little support or presence across both DSPs and social media in general. I think many would see that as an impossible notion right now, but to my mind that is something that may happen sooner than we all realise.

I agree. And I would love for some of these breakout ‘first artists’ to be emerging rather than established (I mean, if Bruce Springsteen decided to do a Bandcamp-only release, it would obviously do well).

I also think the anti-platform sentiment that’s loudly brewing isn’t only about lack of direct fan access. There are also political concerns, especially among a younger crop of tuned-in artists. In Spotify’s case, there are problems with the platform’s unsupportive moves against musicians. And issues with Facebook (which, remember, owns Instagram) are so plentiful that the platform’s contributions to things like, uh, genocide are now old news. 

It isn’t easy to find optimism right now, but I’m optimistic about this. Artists and labels are starting to take control. They’re learning that the tools exist, for the first time in history, to reach new levels of independence (and interdependence). You know that thing I like to say: It’s the punk rock dream come true … if you want it.

David Lynch Gives a Lesson in Sound Design

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David Lynch is relieving his lockdown boredom by posting videos. He gives weather reports (nothing new for him), baffles fans with what he’s working on, and declares a daily magic number. If only I could get a couple of hundred YouTube views from pulling numbers out of a jar.

In addition to documenting these quaint activities, Lynch’s team is also posting a series of short films under the David Lynch Theater series. I don’t think many, if any, of these are new, but most are new to me.

So far, my favorite is the deceptively simple one-shot video, The Spider and the Bee. The mini-movie consists of a close-up shot of an unfortunate bee caught in a web as a spider enacts its fate. There’s no semblance of Hollywood production here, and it’s a solid guess we’re looking at an undusted window sill in Lynch’s house. It’s Lynch, not Attenborough, after all.

The scene lasts for eight minutes, a challenging length for a real-time display of a struggling insect. But I found the video transfixing, my attention aided by the remarkable sound design. Evocative use of sound is a Lynch trademark, dating back to the hisses, hums, and whirrs found in the Eraserhead score. Sound is dramatically and innovatively used to accent images and nestle implications through Lynch’s entire oeuvre, right to the recent Twin Peaks series. If you pay attention to final credits, you’ll notice Lynch is always partly or solely responsible for the sound design on his projects. And The Spider and the Bee is an experiment in sound design.

With only natural sound (or no sound at all), the video’s nothing special, a ‘circle of life’ home movie shot on a lazy day. Add the sound — the bee’s hapless buzzing, the spider’s cartoonish clicking, the swoops as the spider slides — and the story becomes compelling. The viewer is brought into this, too, as the camera thunders as it quickly changes angles. I jumped out of my seat the first time that happened.

Sound is an effective contextualizer, and inventive sound design, even when subtle, can transform a visual storyline into something heightened and unreal. It’s a fun trick played on our brains.

Bonus points: check out the documentary Making Waves: The Art of Cinematic Sound.