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An Inside Job

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It’s the last day of May, so it’s time to reveal this month’s music recommendations. For each month of 2022, I’m keeping track of the great music I run across on Bandcamp — mostly new but some old, but all new to me — and compiling the songs in a BNDCMPR playlist. May’s selection starts jagged and indie-dubby before giving way to an extended run of atmospheric mood vibrations. The DJ in me can’t resist putting thought into the sequence, so be sure to listen in full, from beginning to end. This one’s an inside job.

Past selections: 1 + 2 + 3 + 4

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There’s some fine commentary in today’s edition of Todd L. Burns’ always excellent Music Journalism Insider newsletter. Todd interviews a few folks who are known to write intelligent things about music in each edition. This time one of these is The Quietus‘s Luke Turner, who has some withering words for his peers who focus on writing about artists that grab the most SEO hits: 

To focus so excessively on corporate pop often designed to feed tech algorithms excludes not just what was always the underground, but also those who 20 years ago would have been able to have a good underground-adjacent career. It’s an old joke that people say we make up the artists in [The Quietus] ‘s top 100 records of each year, but I wish that more publications did deep dives that ignored genre, profile, the established music industry, what works on social media or what they feel they ought to be covering. I would like to see more focus on creative graft rather than pop grift, and more skepticism of consensus. What’s the point of knocking down the hoary and hairy old rock canon only to replace it with a different yet equally boring one? 

Also among this edition’s interviews, TV/podcast producer Greg Heller hits the nail on the head when it comes to why I can’t watch most music documentaries these days: “So often I can feel that the filmmakers want viewers to understand why THEY love these musicians, rather than present who these musicians are to let us decide if WE love them too.” And Greg says he’s working on a documentary series about the “strangest, least likely bands snared in the post-Nirvana dragnet of major label signings.” That sounds like some Butthole Surfers content, so count me in.

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The internet age creates additional considerations when coming up with a band or artist name. Usually, that comes down to not naming your band something that’s impossible to have a chance in a Google search on its own, like “Spatula.”1Oops. There are at least three bands called Spatula. But I never thought about names that make the spam filters go into overdrive until reading this piece in Wired:

The misunderstandings began immediately after they formed. “We had a Facebook page, and we were getting all sorts of weird DMs from men all over the world,” says Murphy. “They were like, ‘How much to buy?’ They thought we were some sort of vendors.” And then they’d have the same conversation over and over again. “‘We sent you guys an email.’ ‘No, you didn’t.’ Everything ended up in spam.” Now, clunkily, every promo email from the band promises material from “”V**gra Boys” and then immediately explains “(**= “ia” because spam FILTERS).”

Says the band’s publicist, Ryan Cunningham, “For the past four years I’ve only used that. Their manager, Oskar Ekman, advised me from day one to never write the actual band name in an email. During an album campaign, I check my spam as regularly as my inbox.”

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Science and facts, with linked citations. It’s essential to know these things, to brace oneself mentally and rhetorically against the gaslighting of being told obvious truths are ‘politicizing’ or ‘propagandizing.’ I doubt this editorial will persuade anyone not already convinced. Still, you and I should stay resolutely aware of the reality (and, yes, horror) of the present situation here in the USA. It’s the only way we have a chance to fight it.

Expand the Bubble

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In January, I started compiling my Bandcamp discoveries in a monthly playlist. I utilize BNDCMPR technology, allowing songs from everyone’s favorite music platform assembled into an online playlist. BNDCMPR isn’t just a useful alternative to Spotify playlists for turning people on to cool tunes but these compilations also help me remember favorites I’ve run across on Bandcamp.

I just published April’s playlist. It features a mix of brand new music, a few great songs from friends, and a couple of meaningful rediscoveries (R.I.P. David Freel). As always, I put care into the sequencing so listen to the playlist from beginning to end if you’re able. And please check out the full albums and purchase any music that you’re particularly digging.

Need more? Here are my previous playlists from January, February, and March.

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I spent a good part of the weekend cleaning out my RSS feed subscriptions. There are a lot of feeds in there and I don’t think I’m even a third of the way done. I subscribe to a lot of feeds. I like to open my RSS reader (I use Inoreader) and start flipping from the most recent thing that comes up. This gives the experience a random feel to it (and you know how much I like random things) and I’m often finding inspiration from articles and posts I wouldn’t have run across otherwise.

That said, as I audit my RSS subscriptions, I’m saddened but not surprised at how many blogs are dead or inactive. Granted, many of these bloggers have moved on to newsletters (you can follow many of those with RSS, too) but — come on — let’s get back to the beat of the blog!

Subscribing to RSS feeds is the most important part of my gathering and researching process. It’s also how I keep up with my favorite blogs and sites, especially those of friends of mine. Until recently, I kept up with ‘what’s going on’ and potential writing topics through Twitter and social media. Now, with RSS, I get to finely curate the info flow to my interests while keeping things broad enough to expand the bubble, all without the overwhelming noise. And — bonus! — there aren’t any algorithms getting in the way. The web is pleasant again.

Interested? Here’s a great page that explains all you need to know.

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I’m considering posting the week’s media diet here every Sunday. I worry revealing this information will make it seem like I read, watch, and listen to way too much. Please know that I compartmentalize my intake — I have specific times of day for it all and I rarely finish anything in one sitting — so rest assured it’s not like I’m staring at a TV all day.

WATCHING

Shoot the Piano Player (1960) – François Truffaut’s second film is excellent and surprisingly hard-boiled, but also comes off as a little slight. That’s probably because, in Truffaut’s filmography, it’s sandwiched between The 400 Blows and Jules and Jim, two of the best films of the 20th century. I like that the two gangsters in Shoot the Piano Player apparently got into their line of work because they really enjoy meeting new people.

A Separation (2011) – I first saw A Separation a decade ago and can’t believe how hard it still hits in a rewatch. Masterful in every. Single. Way. Here’s a fantastic review of the film on Letterboxd that helps explain why it’s so great.

King Richard (2021) – I’m still getting through last year’s Oscar-nominated films. I spent a small chunk of this thinking Rick Macci was played by Bob Odenkirk under a wig and a bit of makeup. Despite that disorienting delusion, I found this to be standard but enjoyable Hollywood fare. The kids are great as is Smith, even in light of the post-Oscar elephant stomping around the room.

Tokyo Vice – Caroline and I are enjoying this. It’s stylish and fast-paced, and Ken Watanabe is always a joy to watch in action. There are more than a few moments of insufferable expository dialogue (usually my TV-watching kryptonite). And a few of the plot points require putting logic on hold, which is no biggie as the source material might not be that logical either. But it is a lot of fun and who doesn’t enjoy cruising around late-90s Tokyo for an hour each week?

LISTENING

You already know what I’m listening to music-wise if you check out the BNDCMPR playlist that started this post. Other than that, two podcasts caught my ears this week and made my brain whirl.

I really got into this conversation between the author Robert Greene and Pete Holmes on the latter’s You Made It Weird podcast. Holmes is a little hard to take at times (especially if you’re a new listener and aren’t used to his overbearing bedside manner as a podcast host), but Greene and his fascinating interests make everything good. He gets a little into his process and also goes into how a follower of Zen Buddhism could comfortably write books about power and seduction. There’s some life-after-death and ‘time is a flat circle’ type talk, too, so hold on to your hats.

I didn’t exactly get what I expected from the author Emily St. John Mandel on The Ezra Klein Show besides a couple of passages read from her books. Instead, most of this discussion is about time travel and what it would mean if we are indeed living in a simulation. I ate this up, especially the conclusion that we’re already living in a simulation because of the stories we agree upon that control our lives. Heady stuff!

READING

I’m working my way through Salman Rushdie’s Shame. It’s not an easy read! But I’m continuing on as every time I pick it up there’s some gem of magical realism or a gorgeous series of sentences that keeps me moving toward the end.

The Perfect Playlist

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I revisited this NY Times article from two years ago and it got me thinking about the personal playlist (or, maybe as we used to call it, the ‘mixtape’). The gist: Composer Ryuichi Sakamoto couldn’t stand the music played in his favorite restaurant so he offered to custom-make his own. The original music wasn’t terrible — it was “thoughtless,” lacking any context suitable for the restaurant’s environment or its food. It sounds like Sakamoto spent a lot of time creating the perfect playlist, and it’s one that changes every season. I wonder if he’s still doing it.

The author of the article has some thoughts about the qualities of a perfect playlist:

I would prefer that music not seem an afterthought, or the result of algorithmic computation. I want it chosen by a person who knows music up and down and sideways: its context, its dynamism and its historical and aural clichés. Such a person can at least accomplish the minimum, which is to signal to the customer that attention is being paid, in a generous, original, specific and small-ego way.

Replace ‘customer’ with ‘listener’ and this becomes an attractive argument in favor of human curation.

🔗→ Annoyed by Restaurant Playlists, a Master Musician Made His Own

Commodifying Coziness and the Rise of Chill-Out Capitalism

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In the article Why Are So Many Brands Pivoting To Coziness?, Vox’s Rebecca Jennings reveals a curious marketing trend: brands displaying promises of comfort to attract millennials and Gen Z’ers. In youth-oriented magazine advertisements, we’re used to photos of adventurous consumers climbing mountains or traversing an exotic, unfamiliar city. Now you’re as likely to see a picture of someone sitting at home seated on a couch or maybe even — gasp! — reading a book. Combined with emerging products like weighted blankets and CBD shampoo, it’s evident that chill is ‘in.’

Media theorists point out that horror movies are popular during times of unease and distrust in society. Jennings has a similar reason for the rise of coziness: “Things are bad, and people are anxious about whatever ongoing horrors are metabolizing in geopolitics, the environment, and capitalism.” However, there’s an always-online twist to this movement. “The selling point is that this product will make you feel calm and safe, but the experience of using it is still supposed to look good enough for other people to see.”

Ambient music isn’t exactly mainstream, but it’s more in vogue — and pervasive — than it’s ever been. The flavors are varied, from dark drones to nature noises, from New Age throwbacks to chill-hop YouTube streams. If we’re defining ambient music as music that sits in the ambiance, politely ignored as we go about our lives, then all of those styles qualify. And, like brand-marketed coziness, the music is often pushed as an antidote for a hectic life. There’s something spacey and unobtrusive playing in the background as that person sits on the couch reading his book.

Streaming has enabled an even more utilitarian strain of ambient music, something that The Baffler’s Liz Pelly refers to as “emotional wallpaper” and “music that strategically requires no attention at all.” This music is made to fall into playlists that play on repeat as we study, or meditate, or slowly fall asleep. The primary purpose isn’t to calm our brains but to rack up Spotify plays as the playlists churn in repetition. Ambient music is perfect for this — we can only listen to the same pop hook so many times. An ambient drone might as well be endless.

Of course, music has always had calming and self-healing properties. That’s ancient history. And it’s untrue to say that ‘western’ music ignored this aspect, with blues and — of course — gospel as examples of genres containing elements of spiritual remedy. But the connection came as a surprise to many of ambient music’s forerunners. Take John Cage, whose life and direction changed after a conversation with Indian composer Gita Sarabhai in the 1940s. She pointed out that it’s okay for music to be meaningless, to exist solely to “sober and quiet the mind.” It makes sense to us. But this was a revelation for Cage, a stone thrown in the pond with ripples continuing outward.

What’s new is our era’s odd commoditization of relaxation music. Sure, the New Age genre was a small phenomenon in the late ’80s — those Windham Hill CDs flew off the shelves at the Camelot Music I worked at as a teenager. But playlists targeted to sleeping ‘listeners’ for money-making purposes is a bizarre twist. Consider the Sony-affiliated Sleep & Mindfulness Thunderstorms playlist, featuring 990 one-minute tracks containing sounds of rainstorms. Why a single minute each in length? Because Spotify will deliver a micropayment to a track that plays for at least 30 seconds.

But let’s get something straight. Personally, I love ambient music. I work to it. I relax to it. I sometimes sleep to it. And, if you can’t tell, I’m fascinated by it. That presents a quandary as I’m using the music in the same way as those studying to ChilledCow’s YouTube channel. What makes my cozy space so sacred?

Simon Reynolds’ recent Resident Advisor long-read about the state of ambient music is worth a look. He grapples with chill-out capitalism in his article, stating:

Still, there is something unnerving about the idea of ambient and New Age music uncoupled from any higher purposes and applied to the task of self-repair. Like power yoga or microdosing, it is taking an agent of change that was originally part of a culture of liberation and discovery, and putting it in service of the status quo. As David Toop, author of ambient bible Ocean Of Sound, wrote recently, “if ambient music only serves as an app to incentivise or a backdrop to productivity, networking and self-realisation, then it has no story of its own, no story worth hearing.”

Are we adding too much baggage to ambient music? Perhaps it’s just meant to be, like a soothing wallpaper hue or the bird sounds outside my window. Burdening this music with a special purpose or the responsibility of solace might be self-defeating. But, true enough, so is placing a profit incentive on our coziness.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Fail We May, Sail We Must: The Living Influence of Andrew Weatherall

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At the beginning of the week, I ran across The Perfumed Garden, a blog collecting recordings and playlists from episodes of John Peel’s celebrated long-running radio show. The tracklists are fascinating on their own. They serve as trapped-in-amber snapshots of what was musically ‘cool’ that particular week of that specific year. Also, the shows from the late ’70s and early ’80s inspired listeners who later formed more than a few beloved UK bands. John Peel was who they were listening to. This influence remains enormous, and it’s fun to examine these roots.

Where will we look in thirty years to find the musical zeitgeist of today? Is there anyone like John Peel, collecting and noting songs for enthusiasts to study thirty years from now? I imagine there are tastemakers across genres with a similar influence — not only in underground rock and dance, but also in hip hop, in Indian music, in jazz, and so on. But I fear they’re making streaming playlists — ephemeral lists of what’s moving the present culture, but inaccessible to those studying music’s past.

The day after I was thinking about all of this, the news came from everywhere that Andrew Weatherall died. I’m assuming most of my readers know of Weatherall and, like me, are saddened by this news. If you’d like a refresher of his remarkable career, read some of these moving memorials. (Each word at the end of that sentence is a link.)

Weatherall was an X’s X, where X could be several things: a producer’s producer, a DJ’s DJ, a remixer’s remixer, and so on. If one of those Xs was your trade, then chances are you looked up to Andrew Weatherall as one of the best in the discipline of X.

And I did think about Weatherall, the tastemaker’s tastemaker, while I was falling deeper in the John Peel rabbit hole. Weatherall was the first name that came to mind as Peel’s worthy successor. It’s not an original thought — upon Peel’s passing, there was a campaign to give Weatherall the historic Radio 1 slot. But as Weatherall told Dazed & Confused (recounted by Greg Wilson in his lovely remembrance): “The curmudgeon says I’d rather be the one Andrew Weatherall than the second John Peel.”

On Twitter, Joe Muggs requested that we don’t solely remember Weatherall as “the Screamadelica guy.” He unarguably was so much more — for example, the first track on this posthumous single, released yesterday, is stunning — but I’d like to focus on a remix Weatherall did for that Primal Scream album.

I first heard the ‘A Dub Symphony In Two Parts’ version of “Higher Than The Sun” when it came out in 1991. Primal Scream were not on my radar, so it probably came to me as a radio promo (I was a college radio music director and listened to everything). At the time I was dabbling in electronic music production with a few basic pieces of gear. I was mostly (badly) emulating beats and loops found on the instrumental mixes of hip hop 12″ s from the likes of Public Enemy, Black Sheep, Erik B. and Rakim …

In my world, this ‘Dub Symphony’ changed everything. It presented the remix as nearly untethered to the original, artistic branches sprouting from the seed of someone else’s creation. There was nothing else like it.

I was already obsessed with The Third Mind, a book and concept developed by Brion Gysin and William Burroughs that encouraged combining random, unconnected elements to summon undiscovered inspiration. I interpreted Weatherall’s style of remixing as a producer’s version of The Third Mind. Weatherall’s ‘Dub Symphony’ helped me — and many others — approach the act of remixing as almost mystical, a long-distance collaboration.

I don’t have a whole lot of original music to show for my own long and storied music career. But I’ve got a ton of remixes under my belt. I fell in love with remixing — fell in love hard — and most of the time, that’s all I did in my studio. For better or for worse, I can thank Andrew Weatherall for that.

A side note: when I’m consulting music-makers, I always mention ‘the punk rock dream.’ The phrase refers to how, as a punk rock kid, the prospect of self-releasing, worldwide distribution, and instant networking was like a dream to me. And now we’re living it. My colleagues are sick of hearing me spout this phrase which I thought I might have coined. But then I ran across this Weatherall quote in The Guardian as I read a bunch of his older interviews this week: “Here we are at the apex of the punk-rock dream, the democratisation of art, anyone can do it, and what a double-edged sword that’s turned out to be, has it not?” Did I somehow crib that from The Guv’nor, too? I suppose I shouldn’t be surprised.

Here’s a great selection of Andrew Weatherall’s productions combined with wise words and tales from the man himself. This mix serves as an excellent primer if you’d like one.

Here’s an archive of Andrew Weatherall DJ mixes. The number of sessions approaches 200.

Here’s an archive of his NTS radio show Music’s Not For Everyone. These programs verify Weatherall’s ear for amazing, up-and-coming artists in a variety of genres, and why he gets mentioned alongside John Peel as an influential tastemaker. His last show aired on January 30.

And, if you use Apple Music, here’s a playlist I compiled via various sources. It features Andrew Weatherall productions, remixes, and collaborations alongside tracks he played on his NTS radio show.

I’m not a fan of tattoos, but I like the ones on Andrew’s forearms. They read: Fail We May, Sail We Must.

This post was adapted from Ringo Dreams of Lawn Care, a weekly newsletter loosely about music-making, music-listening, and how technology changes the culture around those things. Click here to check out the latest issue and subscribe.

Music Biz Recap: Non-Stop Shop Talk Recovery

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Vintage Nashville Postcard

After a miserable travel day (storms over Charlotte) I made it to Nashville and participated in what is perhaps my favorite music industry conference, Music Biz. I like Music Biz because all the attendees are laser-focused on making the music industry better — though like in politics, our definitions of ‘better’ might wildly diverge. There aren’t people hanging out wanting to see their favorite bands, and there isn’t a film, tech, and gaming festival running in tandem. It’s just music industry folks meeting music industry folks and talking about the music industry,

Music Biz is a barometer for how people are thinking about the industry. In retrospect, only a week later, the conference seems like a snapshot of the state of the business of music in 2019. And this year, more than any other year I attended, that state seems pretty good. Attendance was supposedly at a record level, and buzz about the future overshadowed complaints about the present.

Last year the Music Modernization Act was a ‘fingers crossed’ topic, and this year there were multiple panels on how to prepare and utilize it for increased royalty. There was much talk about how smart speakers will influence and aid discovery, something I was bearish on before but now I’m sufficiently intrigued. New technologies I sampled involved enhanced streaming fidelity and improving a fan’s immersion through interactive ‘liner notes’ functions, both fan-centric efforts. The IFPI gave an optimistic presentation showing dramatically rising music revenues across the globe. And, though there was still talk of playlists, the conversation was mostly about how a band’s overall presentation across channels — digital and IRL — is key, rather than tips on gaming an algorithm.

Sunday was the first day of Music Biz, which is new as all the years I’ve gone things started on Monday. This change threw things off a little, starting with my first breakfast meeting turning out to be a brunch meeting. Sunday also included presentations from almost all of the significant DSPs — Spotify, Amazon, Apple, SoundCloud, and YouTube. There wasn’t much new in the actual presentations, but I did find the Q&A portions informative in the recurring themes of the questions (though not all the DSPs included Q&A). Spotify’s Q&A theme reflected frustration with playlists, showing how an emphasis on this aspect makes it the primary concern of Spotify’s music creators. And then Apple Music’s Q&A embodied a different frustration: artists wanting access to more data and customization of their profiles. Paraphrasing one artist’s comment to the Apple team, “I’d love to push my Apple Music profile but, as an independent artist, Spotify allows me to add so much more of my information.” This complaint is understandable as Apple Music is positioning themselves as the artist-friendly DSP but don’t seem to be walking the talk. I hope the team picked up on this and quickly implements helpful new tools for the artists using the platform.

And with that, another Music Biz sealed and delivered. I’ll be returning next year, no doubt. In the meantime, some things I learned:

• Get in early the day before. My Airbnb check-in was 3 PM so I should have taken advantage of that and gotten in at that time and just chilled out. Or I could’ve done fun non-business Nashville stuff (like the Country Music Hall of Fame and Museum, which I still haven’t visited). Instead, I opted to fly in the early evening and, because of flight delays, I didn’t get into bed until nearly 1 AM, and I couldn’t sleep from all the leftover travel stress. It took me almost 48 hours to feel normal again.
• Writing on business cards is a pro move. At SXSW, as I chatted with a new contact, he pulled out a pen and started writing about our conversation on my business card. That stuck with me, and I copied this tactic at Music Biz. Now I have a stack of business cards with scrawled notes about how I met each person, what we talked about, and if there’s anything, in particular,-requiring follow-up. A game-changer.
• Another pro move: getting back to the hotel/Airbnb by 10 PM. Conferences are exhausting, especially for introverts (raises hand) who require precious time alone after a day of networking and non-stop chat. There are VIP parties and drinks with friends and pop-up industry hangs at seedy bars to create temptation. Don’t give in. I only made it back to my accommodations by 10 AM on the Monday night — and Tuesday at the conference was my most clear-headed and productive day. That wasn’t a coincidence.

Robots vs. Curators: The Battle Begins

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Techcrunch:

Spotify … announced a major change to how its playlists will operate, with the news that some of its previously human-curated [editorial] playlists will now be personalized based on listeners’ tastes. […] “Some playlists will now be personalized for each listener based on their particular taste. This means that for those specific playlists, no two will be the same,” the company shared in a blog post.

Spotify says it decided to make this change after finding that users listened longer to the personalized playlists, during a trial of the new system. It also notes that the new system will increase the number of artists featured on playlists by 30 percent and the number of songs listened to by 35 percent — metrics that artists will surely like.

I’m a huge fan of increasing discovery opportunities, so I welcome and am intrigued by this news. Though I wonder if Spotify’s creating a musical version of the ‘Facebook bubble,’ where listeners with narrow tastes don’t get introduced to artists outside of their established spectrum. The algorithmic playlist change could be beneficial for new artists among listeners with an already broad predilection and great for classic, already well-known catalog artists with everyone else.

Matty Karas isn’t having it. He wrote this rebuttal in the 3/28/19 edition of the Music:REDEF newsletter:

But sometimes I really, really don’t want personalization. Like when I decide to click on my preferred ANTI. I don’t want to hear the re-sequenced version of the album that Spotify thinks would be best for me, and I don’t want to start on track 2, no matter how great track 2 is. If I wanted that, I would’ve clicked directly on it. I want to hear the album Rihanna actually made, sequenced and mastered. That was the intention of my click. Likewise any of the playlists that I follow. I follow them because I like the music and the flow and/or I like and trust the curator. The unspoken agreement between me and them is they’ll put thought and effort into the playlist and I’ll listen. Period. […]

Labels love this, I’m told, because it’s a way to get more tracks and therefore more labels on any given playlist. But who wants that kind of democracy? I want the four most interesting, pertinent, appropriate tracks you’ve got, not one from each of the three major labels and one from a token indie. Does anybody not want that? […] I want my curators to lead. If they’re just passively following me, why exactly am I following them?

Luckily there are many curated third-party playlists out there, but those are for the ‘broad’ listeners mentioned above. Maybe we’re selfishly expecting the majority of listeners — the ones who, in the past, mainly listened to music via commercial radio on car commutes — to explore and embrace new artists. Spotify’s giving the majority of its users what they want (and I won’t lie —algorithmic playlists are fascinating and fun) while the rest of us can dig into curated niche selections like this. Or this.

Elephant, get into that room. Let’s talk about Apple Music. The industry is expecting the company to copy Spotify and start introducing their own sophisticated algorithmic playlists. However, I’d like to see them lean into curation. Apple Music has flirted with playlists compiled by influencers and other notables, but they are hardly visible — the ones that exist are sort of difficult to find. If Apple can get Oprah and Spielberg on stage to promote its TV offering, then why not enlist playlists from heavy hitters? And I’m not talking lazy extensions of Beats 1 shows. Perhaps Frank Ocean’s ‘Songs I Listened To Growing Up.’ Mitski’s ‘Songs I’m Playing on the Bus While On Tour.’ Convince Four Tet to move this over to Apple Music. Put some fun and personalization into it — what makes that Four Tet playlist so cool is that there’s no doubt he’s adding the songs to it himself.

Let Spotify have the algorithms. Apple probably won’t be able to catch up anyway. Apple Music already subtly differentiates itself by being friendlier to the album format — they should go all in on the taste-making curator as well.

🔗→ Spotify expands personalization to its programmed playlists
🔗→ Music:REDEF – March 28, 2019

The Potential of a Podcast Platform

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I’m not convinced that podcasts are the lucrative road to ‘in the black’ that Spotify may be anticipating. But, writing for Hackernoon, David Abramovic makes a strong case that there are untapped rewards in the podcasting space. The platform merely needs to innovate:

Unlike other music streaming services, Spotify actually has podcasts and is focusing more and more on them, but they’re still heavily deprioritized. Perhaps not too strange, it is still a music streaming service. However, if Spotify wants to capture this massive, still-growing user base, it needs to figure out how to become an audio streaming service instead.

And because of the the current audio platforms being so flawed, the opportunity to become one is bigger than it will probably ever be. But to achieve this, Spotify needs to fix both the current flaws, and further create the new innovations that’s going to make up the audio platform of the future.

Abramovic suggests improvements to Spotify’s podcast infrastructure that are obvious but unimplemented. For example, playlists for podcasts — it’s such a no-brainer that it’s hard to believe not a single platform has jumped on the idea. Pandora is spending capital on a music genome-like engine for podcasts to aid discovery, but user-generated podcast playlists would be much more effective. Looking for podcasts with Seth Godin as a guest? How about the best podcasts with music marketing advice? Or a selection of inspiring podcasts to listen to first thing in the morning? Playlists!

I’m not sure how seriously Spotify will consider Abramovic’s proposals but, regardless, a service with similar features is inevitable (and can’t arrive soon enough). These ideas go beyond playlists and into treating the podcaster as a creator, with access to data, interactions with fans, and self-marketing opportunities. Perhaps as an ‘audio app,’ Spotify — or any other platform — embracing these improvements would extend more interactive and personalized features to its original creator class: the artists and musicians who built the service.

🔗 → I’ve Come From the Future to Save Spotify